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Speaking Your Brand: Public Speaking Tips and Strategies

Speaking Your Brand: Public Speaking Tips and Strategies

By: Carol Cox
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It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.Copyright 2017-2025 by Speaking Your Brand. All Rights Reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • [Part 2] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Inbound Strategies
    Sep 15 2025

    Wouldn’t it be amazing if speaking invitations just landed in your inbox - and with a speaker fee attached?

    The truth is, they can. In fact, many of my own paid speaking gigs (and our clients’ too) have come through inbound strategies - because we’ve intentionally set ourselves up so event organizers find us.


    This is Part 2 of my 4-part series on how to land more speaking engagements.

    In Part 1, I shared outbound strategies: what to do when you pitch yourself.

    In today’s episode, I’m diving into inbound strategies: how to position yourself so speaking invitations come directly to you.


    In this episode, you’ll learn:

    • What your speaker page and LinkedIn profile must include so event organizers instantly see your credibility.
    • Why being active in your local community and industry leads to referrals and repeat invitations.
    • How delivering an amazing talk becomes your best marketing tool for stage-side referrals.
    • Real client examples who turned one talk into many opportunities.

    With the right inbound strategies, you’ll build familiarity, trust, and visibility, so event organizers think of you first when they need a great speaker.

    Want help creating your signature talk and positioning yourself to get booked?

    • Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.
    • Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan.

    Links:


    Show notes at https://www.speakingyourbrand.com/442/


    Check out my speaker page = https://www.speakingyourbrand.com/carol-cox-ai/


    Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/


    Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/


    Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/


    Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox


    Related Podcast Episodes:

    • Episode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking Gigs
    • Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe
    • Episode 401: Strategies for Getting Momentum on the Speaking Circuit
    • Episode 245: How to Get Selected as a Speaker by Event Organizers

    JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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    10 mins
  • Master Your Message & the Stage: Attend Our 1-Day In-Person Speaking Accelerator
    Sep 12 2025

    Hey there, it's Carol, popping in for a minute! I want to make sure you know about our 1-Day Speaking Accelerator Workshop coming up on October 30th in Downtown Orlando, Florida.

    You’ll go from having a rough idea to building your talk using our proven Signature Talk Canvas® framework - and then practice delivering it with real-time feedback from us.


    And here’s the thing = you’ll create a talk that goes beyond tips and facts. I know you know how to create a slide presentation, but to achieve your goals, you need something much more than that. You need to shape a message that persuades, gets buy-in, and leaves a lasting impression.


    That’s exactly what you’ll do at our 1-Day Speaking Accelerator.

    We’ll show you how to use storytelling for resonance, how to paint a vision your audience wants to be part of, and how to step into the speaker and leader you’re ready to be.

    Can it really be done in a day? We guarantee it! Listen to episode 435 to hear my conversation with 3 of the women who attended our last workshop.


    You'll get:


    ✅ Your signature talk and framework mapped out, blending thought leadership, storytelling, and lead generation
    ✅ Personalized coaching to take your delivery from good to captivating
    ✅ Strategies to reduce nerves and boost your stage presence
    ✅ A curated speaker kit and printed workbook
    ✅ New connections with incredible women
    ✅ And professional photos of you speaking - perfect for your website and social media


    This isn’t just one talk. It’s a message you can use everywhere: On stage, in webinars, podcast interviews, your emails, social posts, even your book or course.

    Whether it’s been stuck in your head or sitting in a slide deck, your talk deserves to make the impact it was meant to - and achieve your goals.


    If you're ready to make the shift out of the expert trap, from information to transformation, join us at the Citrus Club in Downtown Orlando on October 30, 2025.


    Spots are limited to 15 attendees, so go to speakingyourbrand.com/orlando to register today. I’d love to have you there!


    JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

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    4 mins
  • [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Outbound Strategies
    Sep 8 2025

    You know speaking is one of the best ways to grow your business and your visibility.

    But between running your business, serving your clients, and managing everything else on your plate, finding time to pitch yourself for speaking engagements feels impossible.

    If you’ve ever thought:

    • “I know I should be speaking, but I’m too busy to figure out where to start.”
    • “Pitching myself feels overwhelming. I don’t even know what to say.”
    • “It seems easier to just keep posting on social media, even though it’s not moving the needle.”

    This new 4-part series on how you can land more speaking engagements is exactly what you need.


    Today’s focus is on outbound activities = the steps you can take to actively pitch yourself without burning out.

    The next episode is on what I call inbound activities: setting yourself up so that speaking engagements come to you. Then, we'll wrap up the series with an episode on how to get paid to speak.


    In this episode, you’ll learn:

    • Why scheduling a weekly Pitch Power Hour will help you stay consistent (and how to structure it).
    • How to research speaking opportunities efficiently using tools like Google Alerts and AI.
    • The importance of showing up in your local community and building relationships that lead to invitations.
    • How to align pitching with your existing visibility efforts so it feels natural, not forced.
    • The mindset shift that makes pitching less intimidating: event organizers need great speakers like you.

    By the end of this episode, you’ll have three specific strategies to make pitching a sustainable and even enjoyable part of your routine. And most importantly, you’ll see how consistent, strategic outreach leads to more of the right opportunities on the right stages.


    Work with us: Want to create your signature talk, build your speaking strategy, and get booked without burnout?

    • Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.
    • Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan.

    Links:


    Show notes at https://www.speakingyourbrand.com/441/


    Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/


    Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/


    Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/


    Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox


    Related Podcast Episodes:

    • Episode 401: Strategies for Getting Momentum on the Speaking Circuit
    • Episode 245: How to Get Selected as a Speaker by Event Organizers

    JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

    Show More Show Less
    15 mins
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