One of the most common mistakes I see speakers make is trying to deliver a six-week course or a full-length book in a 45-minute talk.

And then they wonder why:
• the audience looks overwhelmed
• the energy drops
• no one remembers their message
• leads don’t convert

Here’s the mindset shift that changes everything: Same message. Different medium. Different strategy.

When your message doesn’t match the format, your talk can feel confusing, overwhelming, and forgettable — no matter how good your content is. But when your message fits the medium, your impact multiplies.

In this episode, I share:

• The reasons you want to cram more content into your presentations
• How each format — lead generation presentation, keynote, workshop, course, coaching, and book — plays a distinct role
• Why books are uniquely powerful for depth, nuance, and authority (and how this ties into my upcoming author interviews)
• How to escape the expert trap and step into thought leadership

If you’re building talks, presentations, workshops, courses, or a book, this episode will completely change how you think about your content ecosystem.

Ready to build a signature talk that gets you the results you want? Learn more about working with us inside the Thought Leader Academy or through a stand-alone VIP Day.

Links:

Show notes and Message-Medium visual image at https://www.speakingyourbrand.com/458/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

• Podcast Series: The Medium is the Message
• Episode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in Awe with Julia Korn
• Episode 362: Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden
• Episode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk