In this episode of the Unchained CEO Podcast, Caleb Jones uses the "two roads" analogy to explain why the paths most people think are easy—college, certifications, and 9-to-5 jobs—have become the slowest and hardest routes in today's economy. He argues that modern success now rewards speed over expertise, urging entrepreneurs to move fast by building location-independent businesses, leveraging others instead of over-learning, and taking decisive action before AI and economic shifts close the window.

This video explains how to choose the best countries to sell to when building a location-independent business, stressing that your first venture should be kept as simple as possible (ideally selling within your own country or to culturally compatible, same-language markets). It also covers high-leverage exceptions — selling to wealthier foreign markets, neighboring cities, using language skills, currency arbitrage, and nationality-based credibility — while warning about geopolitical risks (the "adjacent enemy" rule) and when to expand internationally.

This video explains why your first location-independent business must be radically simple—focused niche, low complexity, minimal tools, and one clear result—so you can get to money fast without being overwhelmed. Caleb Jones breaks down the common mistakes beginners make (cross-border selling, high-tech niches, complex systems, too many offers) and shows how simplicity accelerates income, freedom, and long-term business success.