Finding your niche online

Credit: Her World Singapore

Former pageant queen Genecia Alluora on empowering women and building a trusted beauty brand through Shopee livestreaming

Genecia Alluora Luo, former Miss Singapore Universe runner-up, has worn many hats – from therapist to mentor and cafe owner. Now, she taps Shopee livestreaming to grow new income streams and empower women, shaped by lessons from her first skincare venture, ALLUORA

As a former Miss Singapore Universe second runner up and Miss Singapore International, entrepreneur Genecia Alluora Luo (@geneciaalluora) is no stranger to the spotlight.

She has built up multiple business streams, having been an online business mentor, occupational therapist, and cafe chain owner. Now, through her platform and voice, she’s carving out another stream of income for herself, while empowering other women to do the same.

She does so by leveraging the power of livestreaming on Shopee. However, her journey hasn’t always been smooth sailing. Back in 2013, when she started her own skincare business ALLUORA, her biggest struggle was a common one for many entrepreneurs: getting the word out about her brand and finding customers.

Things changed in 2020 when Shopee invited her to set up shop on its platform. “Shopee provides a ready base of customers, and takes care of attracting and converting them into sales for us,” she says.

How Shopee supports online entrepreneurs

Shopee simplified the process for Genecia as it oversaw marketing, logistics and campaign cycles, so she could focus on scaling her business.

Livestreaming proved to be a further game changer for her business. It enabled her to not just sell her products, but also connect with her customers in real-time, getting instant feedback on their concerns about skin pigmentation and dark spots.

All this didn’t happen overnight. The competitive nature of livestreaming saw her clocking 12 to 16 hours of livestreaming daily when she first started. She was also able to tap on Shopee’s promotional campaign periods, such as 11.11, and push promotional vouchers to customers.

During last year’s 11.11 campaign, she raked in sales of five figures in just a 90-minute livestream.

Behind the scenes, Genecia works with Shopee relationship managers who guide her through campaigns, share updates on voucher drops, and support her in creating product bundles.

The business has grown so much that she now has more than 10 affiliates working with ALLUORA, on video content as well as livestreaming. The brand, which is self-funded and profitable, has steadily grown while clinching multiple awards. Her eyes are set on growing it further across the region.

More than just building a business, she also hopes to empower women and provide them with an alternative source of income.

“It’s a way for women to find their financial independence or gain re-entry into independence,” she says, adding that training with ALLUORA and a studio space is also provided for her affiliates.

Her goal is to help other women succeed.

“Shopee has made it so simple to push products. All you need is a phone, Wi-Fi, a tripod, and a little courage. We coach women to share products they believe in, and earn commission without holding stock. Start small. Learn fast. We do this together,” she says.

“I know what zero feels like. I’ve failed, learnt, and kept going. My work now? To shorten your path from stuck to unstoppable – so you don’t have to do it alone. Together we are unstoppable.”

With Shopee’s user-friendly tools, women entrepreneurs are not only growing their businesses, but also uplifting other women along the way.

Read more: https://www.herworld.com/independence/former-pageant-queen-genecia-alluora-luo-empowering-women-and-building-trusted-beauty-brand-through
Watch more: https://youtu.be/KMLUmqDhDtY?si=H9ReMJR-GDZG6VK-

MONEY MONEY 2026 LIVESTREAM CHINESE NEW YEAR LUNAR YEAR CELEBRATION SONG

In ‘Made in SG’, Melanie Oliveiro from Channel News Asia speaks with two Singaporean entrepreneurs running skincare and health supplement businesses via online retail platform Shopee. Genecia Alluora will talk about how she co-founded ALLUORA, a multi-award-winning Singaporean skincare brand. Nurul Husna Osman talks about how she operates as a second-generation entrepreneur, in charge of MyLustre a family-run health supplement brand and how she brought it to the e-commerce arena. Both will also give advice on how to livestream properly and with ease.

In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?

Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on Money FM 893FM to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.

Things you can avoid when picking a business coach

I'm sure you're not too new to the online business world. Like me, you have probably done a million courses in marketing, sales, and also in confidence. You are probably reading business and personal development books, listening to podcasts, and dreaming about the possibilities for your own life. Most of the creative entrepreneurs I know are hungry for insights and ideas on how to grow a business, and they are ready to develop more confidence or create new habits to grow to their full potential. Working for yourself is an incredible privilege, one that gives you freedom and keeps earning potential and the chance to make a significant impact. I know this is happening globally, but we still live in an incredible time. People like yourself have a dream of having the tools and technology to make it happen. Your working pace, creative process, or motivation might be completely different from other people, and it can be really difficult to find a mentor who looks like you or understands the stage of business and life you're at.

I encourage you to search for a mentor whom you believe in, with the type of results you're seeking and the framework that gives you personalized, practical advice.

Number 1: Someone who has been there, done that.
Number 2: Someone who has got the experience that you are looking for.
Number 3: Look at the testimonials that you have seen and assess accordingly.
Number 4: Have a one-on-one session with the mentor that you want to invest in, like a clarity call.
Number 5: Always check in with yourself. Are you willing or able to open up fully to communicate with your mentor?

In this episode, key takeaways:

1. You can build your business on intuition or through painful trial and error.
2. You can try to change who you are or copy the gurus.
3. You can take the shortcut journey with a more personalized path for you.
4. Knowing who you are as a person is important.
5. What you value, your strengths, your needs, and your challenges must be taken into consideration.

Key Resources:

Subscribe to Genecia’s YouTube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

Millionaire Mindset Lesson - There Are Easier Ways To Make Money (New Year Edition)

I want to share with you the Millionaire Mindset Lesson. Becoming a millionaire doesn't make you special or clever, but the truth is that my biggest secret for becoming one is focusing on some very specific mindset upgrades. There are easier ways to make money. When I was young I had to support myself through school since I was 14 years old. And because of that, one of the key things that got stuck in me was I had to work hard to make money. Work hard, you get paid, you work hard, then you can achieve success. And now, these days, as a Soul Rich woman, I teach manifestation. I talk about money blocks. I talk about how you clear your energy, there are so much easier ways to make money, and there are easier ways to make money. In the pursuit of entrepreneurial dreams, we often think of the hardest route, and that's why a lot of my early businesses failed.

Number 1: Maybe you are overcomplicating things.
Number 2: Maybe you are going to the wrong industry
Number 3: Maybe you are trying to help the wrong people,
Number 4: Maybe you are pursuing a business that's simply the wrong fit for your skills and talents.

In this episode, key takeaways:

1. There is a path of least resistance you just have to find it.
2. You don't have to pursue random business ideas.
3. You don't have to buy all the catchy domain names.
4. Go into your zone of genius there are easier ways to make money.

Key Resources:

Subscribe to Genecia’s YouTube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

Millionaire Mindset Lesson - There’s Always More Money

Today I'm sharing with you one of my key millionaire mindset lessons. Now, becoming a millionaire doesn't really make you special or clever, but the truth is that my biggest secret for becoming one is focusing on very specific mindset upgrades. Now this is the first mindset lesson I want you to master, and that's there's always more money. There's always more money. One of the cornerstones of Soul Rich Woman philosophy is that there's always more because as a Soul Rich Woman, the soul is rich, abundant, and full. There's enough for everyone. And we live in a world of abundance. That's why we have Soul and rich. You can be rich in health, wealth, and happiness and full of it. Have you noticed there's always at least one more happen when you look for it, or color when you look for it? There's always another hair clip when you really want to find it. There's always one more coin in the bottom of your purse, or one more sweet at the bottom of your bag for your kid when your child asks for it. I'm not saying that income inequality isn't real and that there's no poverty in the world, but chances are you have every opportunity to change your circumstances.

Number 1: One way we keep ourselves small is by thinking that the world is a zero game.
Number 2: There is no limit to what you can dream.
Number 3: There's no cap to your earning potential.
Number 4: You have brilliance and a diamond is within you and you deserve to shine.
Number 5: The universe sometimes will manifest itself.

In this episode, key takeaways:

1. All wealthy women are great for the planet.
2. Tell yourself there's always enough.
3. Always believe that there is enough.
4. There are always more opportunities.
5. There are always more ideas.

Key Resources:

Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

How do You Gather Your Ultimate Million-Dollar Mastermind Group

I want to share with you how to gather your ultimate million-dollar mastermind group. Remember, you are the average of the six people that you hang out with the most. Now, what this means is what they're thinking their energy, what they do, and their outputs, all influence you. The group of friends of mastermind buddies whom you know will always have your back. These are your right-or-die friends and mastermind buddies. They are the ones you call when everything's gone wrong in your business, on your life, and who you know will pick you up and tell you it's okay and kick you in the ass if you need them to as well. They are friends with whom you celebrate your successes, your AHAs, your screw-ups and stuff, and more. So upgrading your friendships can feel really sad and difficult at times. It's true because if you are working hard on your money mindset, your business, and your money blocks, your fellow members are not doing the same thing energetically. All of you are at a different level and at a different frequency.

Now, if you feel any of the following, it might be because it's time to upgrade your mastermind people.

Number 1: A drop in your energy.
Number 2: Irritated at the thought of seeing them.
Number 3: Total rolling of eyeballs from left to right when everybody just keeps whining.
Number 4: You always love an excuse to skip the next session.

In this episode, key takeaways:

1. When our energy is up and going, we get things done.
2. Your mindset is the most important thing to succeed in your manifestation.
3. When you let it go, there is space in your heart to receive more.
4. The key thing is always to let go, to welcome the new possibilities in your life.

Key Resources:

Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset