If you have years of experience, real client results, and actual credentials… yet Sally-who-just-started-last-month is outselling you - this episode is your mirror.

Trish gets straight to the point: Your content isn’t the problem. Your offer isn’t the problem. Your wishy-washy, confused, “I help everyone” messaging is the problem. Confused buyers don’t buy.

From trying to market every birth class at once (and watching sales tank) to realizing her what her VBAC moms were actually afraid of - Trish shows exactly how to stop sounding like every other expert and start speaking directly to what your BFE is actually losing sleep over.

Clear messaging = sales. Vague messaging = crickets. Let’s fix it.

💡 What You’ll Learn Inside This Episode

1. Why experts with real credentials often get outsold by beginners (and how to stop it)
2. The polished vs. raw reel test: Which one actually stops the scroll?
3. How Trish went from marketing “everything for everyone” to dialing in one specific offer and exploding sales
4. The SPIN framework to get crystal clear on your BFE (Situation → Problem → Implication → Need/Payoff)
5. How to become a detective: Use her exact words from DMs, comments, and Google searches
6. The real cost of staying vague: Wasted time, self-doubt, and your offer staying a secret
7. Why narrowing in doesn’t lose people - it actually attracts the right ones who pay

🔥 Mic-Drop Moments

“When you’re speaking to everyone, you’re speaking to no one.”

“Confused buyers don’t buy. Period.”

“Your BFE doesn’t care about what you think she should worry about. She cares about what’s keeping her up at 2AM.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. If a stranger landed on my profile right now, could they tell in 5 seconds exactly who I help and what result I deliver?
2. Am I speaking to my BFE’s real fear… or to what I (as the expert) think her fear should be?
3. What are the exact words my audience uses in DMs/comments that I’m not using back to them?
4. If I got specific and narrowed in, who would I actually lose… and who would finally see me as “the one”?

💬 Ready to Stop Being Wishy-Washy & Start Selling with Clarity?

If you’re tired of posting every day with zero sales and ready to get crystal clear on your BFE, your messaging, and your offer - so buyers finally see you as the obvious choice - apply for Content Mastery Mastermind.

Trish only accepts women who are ready to stop guessing and start selling.

→ https://trishwarecoaching.com/apply or DM Trish @iamtrishware with “CLEAR & SELLING”

Or jump into the next Sold

You will never feel ready. Ready is a feeling, not a fact. The women who actually build empires are the ones who start scared, messy, and before they feel qualified.

Trish gets real about the exact moment she decided to launch Labor Nurse Mama in the middle of a brutal divorce, night-shift nursing, homeschooling seven kids, and zero extra time. She shares why your branding, your algorithm, and your “perfect” content aren’t the problem - your hesitation is.

If you’re waiting to feel ready before you show up, post, sell, or step into your authority, this episode is your cosmic slap on the booty: the women who win start before they feel ready. Your people are waiting. Your message matters. And the only thing standing between you and the business you want is the decision to begin.

💡 What You’ll Learn Inside This Episode

1. Why “I’ll feel ready when…” is the lie keeping you stuck
2. How Trish built a seven-figure business with baby scraps of time, zero team, and zero fancy funnels
3. The real reason your sales aren’t coming (it’s not your audience size - it’s that you haven’t diagnosed their actual problem)
4. Relatability builds fans, authority creates buyers - how to use your story as the bridge
5. Data makes decisions and decisions make dollars - why imperfect posting beats perfect planning
6. How to start before you feel ready, even when life is chaos

🔥 Mic-Drop Moments

“Sitting still never builds an empire.”

“You don’t need more time. You need more intention.”

“Your BFE is out there waiting for you. Ready is not a feeling - it’s a choice.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I waiting to “feel ready” before I start?
2. What’s the real, urgent problem my BFE is losing sleep over (not what I think it is)?
3. If I posted messy, imperfect content this week, what would I actually say?
4. What would my business look like if I started today with the time I already have?

💬 Ready to Start Before You Feel Ready?

If you’re done waiting for the perfect time, perfect branding, or perfect confidence and you’re ready to build a real, impactful, freedom-filled business - apply for Content Mastery Mastermind now.

This is the space where Trish walks with you through messy starts, real messaging, and intentional action that actually sells. Spots are limited and she only accepts women who are truly ready to move.

→ https://trishwarecoaching.com/applyor DM Trish @iamtrishware and say “I’m starting before I feel ready.”

🖤 Rate, Review & Subscribe

If this episode lit a fire under you and made you ready to take the leap, screenshot it, share to stories, and...

If you're passionate about your business but it's turning into a 24/7 prison - constantly checking DMs at 10PM, squeezing family around work, or freaking out when life happens - this episode is your permission to build a "bendable" empire. Trish shares behind the scenes of batching content and systems that let her fully show up for her daughter's unexpected labor (and new granddaughter!) without her seven-figure businesses skipping a beat.

No more obsession without boundaries. Trish exposes why loving your work is the sneaky trap that leads to burnout, and how to flip it: Schedule life FIRST, batch extra for emergencies, and simplify to one lead magnet/micro experience/offer/platform. Because if your business can't run when your kid's sick or baby's born - you don't have freedom, you have a new clock-in job.

💡 What You’ll Learn Inside This Episode

1. Why passion is a double-edged sword: How obsession leads to no boundaries and constant "just checking" mode
2. Trish's "business that bends" mantra: Schedule family first, batch content weeks ahead, and build an "emergency content fund"
3. Simplicity scales: Why you only need ONE lead magnet, micro experience, offer, and platform (complexity kills freedom)
4. The "tap, tap, send" life: How batching let Trish hit $50k by mid-January while being fully present for daughter’s birth
5. Permission to be human: Show up real (hat hair and all) - your audience wants sustainable, not perfect

🔥 Mic-Drop Moments

"The women who reach out to me love what they're doing. They love it so much, and that's actually part of the problem - we get so obsessive because we're passionate and suddenly we never shut off."

"Your business should work around your life, not consume it."

"Simplicity scales. Complex fails."

"If you can't step away when your baby goes into labor, when your child is sick, when life happens - you don't have a business. You have a prison."

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. Where am I letting passion turn into obsession - checking DMs at night or squeezing family around work?
2. If I scheduled my life FIRST (kids' sports, family trips), how would my content calendar change?
3. Am I overcomplicating with too many offers/platforms? What ONE thing could I simplify today?
4. What "emergency content fund" can I build - 5-10 ready-to-go posts - for when life hits?

💬 Ready to Build a Business That Bends Around YOUR Life (Not the Other Way)?

If you're done with burnout and ready to batch, systematize, and scale with freedom - join the next Sold Out Offer Challenge. Five live days to dial in your BFE, create content that sells, and build bendable systems that run without you. VIPs get daily group coaching + first 5 snag a 1:1 with Trish.

→ trishwarecoaching.com/soo

Or level up in Content Mastery Mastermind: Get Trish's exact templates, funnels, and strategies (including Glow Up Funnels discovery) for a business that supports your family legacy.

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