If you have years of experience, real client results, and actual credentials… yet Sally-who-just-started-last-month is outselling you - this episode is your mirror.

Trish gets straight to the point: Your content isn’t the problem. Your offer isn’t the problem. Your wishy-washy, confused, “I help everyone” messaging is the problem. Confused buyers don’t buy.

From trying to market every birth class at once (and watching sales tank) to realizing her what her VBAC moms were actually afraid of - Trish shows exactly how to stop sounding like every other expert and start speaking directly to what your BFE is actually losing sleep over.

Clear messaging = sales. Vague messaging = crickets. Let’s fix it.

💡 What You’ll Learn Inside This Episode

1. Why experts with real credentials often get outsold by beginners (and how to stop it)
2. The polished vs. raw reel test: Which one actually stops the scroll?
3. How Trish went from marketing “everything for everyone” to dialing in one specific offer and exploding sales
4. The SPIN framework to get crystal clear on your BFE (Situation → Problem → Implication → Need/Payoff)
5. How to become a detective: Use her exact words from DMs, comments, and Google searches
6. The real cost of staying vague: Wasted time, self-doubt, and your offer staying a secret
7. Why narrowing in doesn’t lose people - it actually attracts the right ones who pay

🔥 Mic-Drop Moments

“When you’re speaking to everyone, you’re speaking to no one.”

“Confused buyers don’t buy. Period.”

“Your BFE doesn’t care about what you think she should worry about. She cares about what’s keeping her up at 2AM.”

🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset

1. If a stranger landed on my profile right now, could they tell in 5 seconds exactly who I help and what result I deliver?
2. Am I speaking to my BFE’s real fear… or to what I (as the expert) think her fear should be?
3. What are the exact words my audience uses in DMs/comments that I’m not using back to them?
4. If I got specific and narrowed in, who would I actually lose… and who would finally see me as “the one”?

💬 Ready to Stop Being Wishy-Washy & Start Selling with Clarity?

If you’re tired of posting every day with zero sales and ready to get crystal clear on your BFE, your messaging, and your offer - so buyers finally see you as the obvious choice - apply for Content Mastery Mastermind.

Trish only accepts women who are ready to stop guessing and start selling.

→ https://trishwarecoaching.com/apply or DM Trish @iamtrishware with “CLEAR & SELLING”

Or jump into the next Sold