So you want to be a copywriter with Bernadette Schwerdt cover art

So you want to be a copywriter with Bernadette Schwerdt

So you want to be a copywriter with Bernadette Schwerdt

By: Copy School & Australian Writers' Centre
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About this listen

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

2025 Australian Writers' Centre and Copy School
Economics Marketing Marketing & Sales
Episodes
  • COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman
    Aug 10 2025

    Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he knows what it’s like to perform at elite levels and what it takes to keep showing up when your inner critic won’t sit down.

    Now also a coach, author, and podcast host, Josh shares how mindset, breathwork, meditation and self-awareness have transformed not only his performances but also his life. In this episode, we go deep into:

    • The crossover between performers and high-performing leaders
    • What really fuels imposter syndrome, and how to shift it
    • Using breathwork and heart rate variability to handle fear and stress
    • The difference between achievement and fulfilment
    • Josh’s “6 Ps” of performance, and why play matters more than perfection
    • Behind the Mask: Why Josh wrote his deeply personal memoir-meets-self-help guide
    • Why vulnerability is the most underrated leadership tool

    Whether you're heading into a boardroom, onto a stage, or just trying to show up more authentically in life, this conversation is a masterclass in mindset.

    Read the show notes

    This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

    Join our community of copywriters at CopyClub.com.au.

    See omnystudio.com/listener for privacy information.

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    59 mins
  • COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan
    Jul 20 2025

    Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business.

    Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your business, getting the right team together is critical.

    A few know better how to put a team together than Meahan Callaghan, the current Chief People and Culture Officer at Red Bubble (now known as Articore) and has held senior HR roles at Afterpay, Mecca, Seek and Foxtel. Meahan has hired and, let’s be honest, fired a lot of people, and she knows exactly how to find the right person for a role and build a winning culture.

    In this episode, we take a look at how one of the best in the business goes about hiring and firing people, what it’s like to work with some of the most famous founders in the country, and how to go about hiring the right people for your business.

    Read the show notes

    This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

    Join our community of copywriters at CopyClub.com.au.

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    56 mins
  • COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane
    Jun 29 2025

    What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet?

    That’s the wild reality for Lachlan and Austin Macfarlane – aka the Macfarlane Brothers – two self-taught filmmakers whose short-form videos have clocked more than 500 million views online. Starting with a childhood curiosity and a second-hand camera, they’ve grown into full-time content creators, directors, and award-winning storytellers for global brands like Warner Bros., Netflix, and Universal Pictures.

    In this episode, they unpack the creative process behind their viral videos, how they turn 15 seconds into a storytelling masterclass, and what it really takes to build an audience that sticks around. Plus, they share what goes into landing brand deals, writing sponsored content that doesn’t suck, and why they’re aiming to direct feature films next.

    Whether you're a marketer, copywriter, or creator at heart—this one’s packed with practical gold.

    Read the show notes

    This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

    Join our community of copywriters at CopyClub.com.au.

    See omnystudio.com/listener for privacy information.

    Show More Show Less
    1 hr and 5 mins
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