Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate.

In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask.

This conversation digs into the realities most founders don’t talk about:

• the loneliness of leadership
• separating friendship from business
• making tough calls when you’ve hired the wrong person
• raising your public profile
• being taken advantage of and turning adversity into advantage
• why not everyone is cut out to run their own business
• why the person you marry will be the most important partner you’ll ever have
• how to move past ‘feelings’, and focus on responsibility
• the benefits of having a high profile and how to build a personal brand.

For copywriters and content creators building a new business or growing an established business, this episode is for you.

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