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She Leads

She Leads

By: ROC Vox Podcast Network
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 She Leads is a leadership archive documenting women who are shaping Rochester through clarity, conviction, and conscious authority.For decades, business growth and power structures have followed a single dominant blueprint; one built on competition, hierarchy, and pursuit. While that model built infrastructure, it was never designed for how women naturally lead.This podcast explores a different framework.Hosted by Stephanie Armstrong, brand alchemist, authority architect and founder of Moxie Creative Studios, She Leads features thoughtful, prepared conversations with women whose decisions, discipline, and discernment are influencing business, community, culture, and systems in real time.©2026 Moxie Creative Studios Economics Leadership Management & Leadership
Episodes
  • Soft and Unshakable: Grief, Boundaries, and Sacred Self-Return

    Soft and Unshakable: Grief, Boundaries, and Sacred Self-Return
    Mar 10 2026
    There is a moment in a woman’s life when she realizes no one is coming to save her.
    For Maisha, that moment came after her mother exhaled for the last time. She felt the oxygen leave her body and had to remember how to inhale on her ownEverything shifted from there.
    In this episode, we talk about what it means to become your own protector. To stop managing other people’s perceptions. To release the need to prove your integrity. To use your voice because it is yours.Maisha shares the surrender that changed her life. Letting go of attachment to what others think. Allowing relationships to complete without bitterness. Accepting betrayal without allowing it to live in her nervous system. Refusing to betray herselfWe move through conversations most women whisper about:
    • Advocating for your health
    • Mammograms and medical literacy
    • Menopause and hormone therapy without shame
    • Boundaries that honor your evolution
    • Forgiveness that frees your body
    • Letting seasons close with dignity
    • Holding grief and joy at the same time
    • Spiritual expansiveness without confinement
    She speaks about being Cheryl’s daughter with reverence and strength. About becoming her own mama bear when her greatest protector transitionedShe speaks about consciousness and the responsibility that comes with awareness. About recognizing your people by frequency. About loving across spiritual traditions without narrowing the Divine to one expression.

    Recorded at ROC Vox Recording & Production Studios Rochester, NY www.rocvox.com
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    43 mins
  • The Me Work Before the We Work: Rethinking Executive Growth

    The Me Work Before the We Work: Rethinking Executive Growth
    Mar 9 2026
    Growth starts with the leader.Jill Peterson, founder of Clover Insights and creator of the Four P’s Pathway, works at the intersection of people, process, profits, and purpose. Her work centers on one belief: if the leader is unclear, the organization will carry that confusion forward.In this conversation, we go straight to the root.

    We talk about hyperachievement. About the pressure to perform. About being conditioned to lead a certain way and realizing it no longer fits. Jill shares how she had to unlearn directness that was shaped early in her career and how she rebuilt her leadership voice without losing authority.

    We explore why so many successful executives still feel restless. Why “doing more” becomes the default answer. Why rescuing your team feels productive but quietly limits growth.Jill brings depth to the idea of mental fitness through Positive Intelligence. She breaks down how our internal saboteurs influence decision-making, culture, and communication. She speaks candidly about tying self-worth to performance and the freedom that comes from interrupting that pattern.

    We also get practical.

    How values clarify decisions.

    How process removes fear instead of creating it.

    How profit becomes directional when leaders stop avoiding the numbers.

    How rest strengthens creativity.

    How joy belongs in serious business.This episode is about responsibility.

    Before you scale your team.

    Before you optimize your systems.

    Before you chase the next milestone.

    The work begins with you.

    Recorded at ROC Vox Recording & Production Studios Rochester, NY www.rocvox.com
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    43 mins
  • Whole, Full & Free: Designing Wealth Without Losing Yourself

    Whole, Full & Free: Designing Wealth Without Losing Yourself
    Mar 3 2026
    Cheryl Letray has spent more than three decades building financial freedom through real estate. As an investor, educator, and founder of Freedom by Design, she approaches wealth as something structured, intentional, and deeply personal.

    Her journey began long before the success.Becoming a single mother of seven reshaped everything. She renovated apartment units with her children alongside her.

    She paid contractors extra to teach her sons how to build. She brought them into entrepreneurship classes. She turned long workdays into life lessons. What she was building extended far beyond property.

    In this conversation, Cheryl reflects on the inner dialogue that drove her for years. The pressure to prove that her family could be successful. The desire to give her children more than she had. The belief that pushing harder would eventually create balance.

    A defining reset came in 2020 when she realized she was striving to demonstrate success that her children had never required from her. That pause changed her relationship with work, worth, and joy.

    We talk about guilt spending and the emotional weight behind it. We talk about values written in 2003 that still guide her decisions today. We talk about writing your own eulogy as a compass for how to live now.Cheryl shares the three affirmations that anchor her life:

    I am whole.
    I am full.
    I am free.

    She speaks candidly about learning to say “I love you” to herself in her fifties and how that shift transformed her prosperity consciousness more than any business plan ever did.There is wisdom here for single mothers carrying invisible pressure. For women who tie productivity to worth. For anyone building wealth while trying to build a life they actually enjoy.Freedom, in Cheryl’s world, is designed.

    Legacy is intentional.
    Worth is internal.

    Recorded at ROC Vox Recording & Production Studios Rochester, NY www.rocvox.com
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    39 mins
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