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SharkPreneur

SharkPreneur

By: Kevin Harrington & Seth Greene
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 Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.Copyright © 2018 Kevin Harrington & Seth Greene | All rights reserved Economics Personal Finance Politics & Government
Episodes
  • Episode 1228: The Profit Prescription That Works with Ben Hansen

    Episode 1228: The Profit Prescription That Works with Ben Hansen
    Dec 22 2025
    Revenue keeps rising, but your bank account doesn’t? Here’s how to fix that. In this episode of Sharkpreneur, Seth Greene interviews Ben Hansen, Business Consultant & CEO, Profit Doctor, who built an eight-figure consulting firm to 100 employees and $13M revenue with five Inc. 5000 awards, after earlier stints at Dell and Microsoft. Ben now helps $2–$50M companies add +5 net profit points in 90 days by importing top-quartile practices into below-average performers. He shares the mindset, metrics, and surgical cuts that turn chronic cash strain into sustainable profitability. Key Takeaways: → Why chasing your top line often hides bottom-line decay. → How to make money by stopping what loses money. → The ten areas that are most likely to hide margins. → How to identify unprofitable customers, products, and channels, and exit them. → Why it’s vital to build a business that funds its own growth. Ben Hansen is a 5-time Inc. 5000 entrepreneur and founder of an 8-figure staffing firm. In his previous business, he built a team of over 100 employees in just 8 years and consistently achieved fast growth and high profit. Today, he helps CEOs solve their profit problems fast and he understands firsthand what it takes to build a lean, scalable business that actually makes money. He works with companies earning between $2 and $50 million in annual revenue to increase margins, cash and distributions. Most see meaningful improvements within just 12 weeks without adding more workload or pressure. Ben specializes in curing what he calls Profititis - when revenue keeps growing but profit doesn’t. With hands-on experience, he offers simple, practical solutions that deliver real results, not more theory or complexity. Connect With Ben: Website: https://profitdoctor.com/ Instagram: https://www.instagram.com/profitdoctorben/ LinkedIn: https://www.linkedin.com/in/benhansen/ YouTube: https://www.youtube.com/@profitdoctorben Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 mins
  • Episode 1227: The C.R.A.F.T. Money Map Explained with Catrina Craft

    Episode 1227: The C.R.A.F.T. Money Map Explained with Catrina Craft
    Dec 19 2025
    Most owners work hard for money—few learn to make the tax code work hard for them. In this episode of Sharkpreneur, Seth Greene interviews Catrina M. Craft, a tax strategist and accountant who’s advised business owners and previously learned elite tax strategy working with the wealthiest 2% of Americans. Creator of the CRAFT Money Map framework, Catrina specializes in turning reactive “tax season” chaos into proactive, year-round wealth strategy. She breaks down the KPIs that actually drive profitability, the entity and election decisions that matter, and timely plays like bonus depreciation, §179, and QBI that can free up cash to grow. Key Takeaways: → Proactive vs. reactive taxes: what changes when strategy starts before year-end. → The five KPIs that matter: cash flow, profitability, A/R & A/P, LTV, and CAC—plus how to dashboard them. → The C.R.A.F.T. Money Map: Cash flow, Retirement, Asset management/protection, Financial freedom, and Tax strategies. → Entity structure ≠ paperwork: why LLC + the right tax election (S/C/partnership/sole prop) can swing your tax outcome. → When to hire a strategist: startup consults to avoid missteps; quarterly at ~$50k profit; monthly at ~$100k+. Catrina M. Craft, CPA, CEO & Founder of Craft More Cash. "The tax code isn’t fair — but that’s your opportunity as a business owner.” This is the perspective Catrina Craft brings as the CPA and tax strategist behind some of the most profitable coaches, consultants, and creators in the industry. After climbing out of $100K in debt and losing 80% of her income overnight, she rebuilt her business by using the same advanced tax strategies and wealth-building tactics that the top 2% of the wealthiest rely on to protect and multiply their money. Now, she teaches her clients to do the same. Through her Craft Money MapTM system, she helps high-earning entrepreneurs cut taxes by 25% and boost profits by 20% — strategies most accountants won’t even talk about. On the mic, Catrina pulls back the curtain on what the ultra-wealthy know: how proactive tax strategy lets you keep more, grow faster, and build real wealth. Listeners walk away with practical insights on entity structuring, overlooked deductions, and income planning that scales. Connect With Catrina: Website: https://www.catrinamcraft.com/ Instagram: https://www.instagram.com/catrinamcraft/ Facebook: https://www.facebook.com/catrinamcraft1/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins
  • Episode 1226: The Seven Pillars of Practice Growth: Unlocking Revenue in Aesthetic Practices with Terri Ross

    Episode 1226: The Seven Pillars of Practice Growth: Unlocking Revenue in Aesthetic Practices with Terri Ross
    Dec 17 2025
    Most practices are busy—but busy doesn’t always mean profitable. In this episode of Sharkpreneur, Seth Greene interviews Terri Ross, Founder of Terri Ross Consulting & Co-Founder of Aesthetic Success, who is one of the leading voices in the medical aesthetics industry. With nearly two decades of experience, she has advised top practices, trained thousands of providers, and been featured as a speaker at Johns Hopkins, international conferences, and in multiple publications. In this conversation, Terri shares her proven seven-pillar revenue optimization system, insights on KPIs that drive millions in growth, and strategies to help practices thrive in competitive markets. Key Takeaways: → Why being busy doesn’t guarantee profitability. → The seven-pillar framework for revenue optimization. → Common mistakes most practice owners make—and how to avoid them. → The KPIs that matter most in the first 3–6 months. → How pricing and compensation strategies impact profitability. Terri Ross, founder of Terri Ross Consulting, is a globally recognized expert in practice management and high-performance sales coaching, with a specialization in medical aesthetics. She has helped practices and Fortune 500 companies achieve over $2.5M in annual revenue growth. Industry leaders like Galderma, Skinbetter, and Merz Canada rely on her expertise for training sales teams and delivering keynote presentations at top aesthetic conferences. As the founder of Terri Ross Consulting, she later launched the APX Platform, merging with a patient education firm in 2023 to form a cutting-edge performance system. With a background in sales leadership roles with Fortune 500 medical device companies, Terri consistently ranked in the top 10% nationally. Terri hosts the "In Touch with Terri" podcast and co-founded Aesthetic Success, a quarterly summit series designed to master business strategy in aesthetics. Connect With Terri Ross: Website: https://terrirossconsulting.com/ Instagram: https://www.instagram.com/terrirossconsulting/ LinkedIn: https://www.linkedin.com/in/terriross/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 mins
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