In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher and what that means for visibility, traffic, and trust. We covered the messy, non-linear nature of today’s traveller journey, the rising role of AI Overviews in search, and the practical quick wins brands can implement right now to lift performance.

Discover how AI and social media are transforming brand discovery in Financial Services.
Social expert Katy Howell and Remarkable’s James Gray explore how platforms like ChatGPT and social media are reshaping how consumers search, research, and connect with brands today.

When your dashboard says nothing and your boss wants everything

You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025.

Whether you’re trying to justify a campaign or win a budget battle, this live is for you.

You walk away with:
• New ways to visualise your data
• A better understanding of what your stakeholders need to hear
• Clear steps to turn insights into actions
• A bit of a laugh, because marketing is messy