The future of AI and social search for travel & hospitality
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The future of AI and social search for travel & hospitality
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About this listen
In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher and what that means for visibility, traffic, and trust. We covered the messy, non-linear nature of today’s traveller journey, the rising role of AI Overviews in search, and the practical quick wins brands can implement right now to lift performance.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.