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Seed to Sequoia

Seed to Sequoia

By: Silverwood
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About this listen

Practical advice on go-to-market from leading investors, founders, and advisors. Host Alex Shartsis has been it all–founder, employee, investor, even the guy at the big company whose job is buying little companies. Learn what works and what mistakes to avoid. Hear unvarnished stories of the tough times, the pivots, and the big wins. But mostly what to avoid. Whether you’re hiring your first salesperson, or preparing for your next financing round, you’ll learn something useful you can use right away.Silverwood Economics Leadership Management & Leadership
Episodes
  • The Reason Why 90% of Startups Fail (and How to Be the 10%) | Dave Hersh, Author of 1 in 10000
    Nov 21 2024

    Dave Hersh, former entrepreneur and founder of Jive Software, shares his insightful journey from bootstrapping to IPO and beyond.

    Dave is also the Author of 1 in 10,000, a newsletter on The Future of Competitive Advantage: Case Studies and Strategies for Building Moats in the Age of Commoditized Technology

    In this episode, Host Alex Shartsis dives into the unspoken challenges of startup growth with Dave, highlighting the pitfalls of premature scaling, the importance of understanding your company's soul, and the often-overlooked impact of a founder's mental health on business success.


    Tune in as Dave discusses:

    The systemic flaws in the venture capital model and how to navigate them

    Strategies for identifying and capitalizing on your company's unique strengths

    The critical distinction between ego-driven and soul-driven decision-making

    Practical advice for founders on sustainable growth, funding, and leadership development

    Gain valuable perspectives from Dave's experiences and apply them to your own entrepreneurial journey.


    Show Notes:


    0:00 | Introduction

    01:12 | From Bootstrapped to Public: Dave's Journey with Jive Software

    12:08 | Restructuring for Success: Leadership Lessons from a Turnaround

    14:00 | The CEO's Hidden Struggle: Mental Health, Wellness, and Company Performance

    20:02 | The Waste in Venture Capital: Why Premature Scaling Often Fails

    28:50 | Investors vs. Customers: The Conflict That Can Sink Your Business

    41:47 | The Human Advantage: Investing in Emotional Market Openings and Flourishing

    45:25 | From Ego to Empathy: Jesse's Transformation and the Power of Culture Shift

    53:04 | Transforming Yourself, Transforming Your Company: The CEO's Intuitive Journey


    Guest: Dave Hersh(linkedin.com/in/davehersh)

    Host: Alex Shartsis (linkedin.com/in/shartsis)

    Audio Engineer & Video Editor - James Fixx (fixxmusic.com)

    Music by the Great White Shark (Shark Shartsis)


    The Seed to Sequoia podcast is created by Silverwood Advisors to help founders with practical advice on building successful startups.

    If you would like to get expert advice for your startup reach out to us on:

    Website: silverwood.ai

    Linkedin: linkedin.com/company/silverwood-advisors

    Show More Show Less
    1 hr and 11 mins
  • Why Medium Was Losing $2.6M/Month and How Its New CEO Turned It Around | Tony Stubblebine - CEO of Medium
    Oct 31 2024

    Tony Stubblebine is the CEO of Medium, a renowned platform for writers and readers, and a seasoned entrepreneur with a rich history in tech, having co-founded several successful startups.

    Join Alex Shartsis in this episode as Tony shares his personal anecdotes and hard-won insights from turning around Medium, highlighting the importance of situational leadership, and navigating the challenges of scaling a platform. He also reflects on his earlier experiences, including the rise and fall of Odeo, and the unexpected success of Twitter, providing a nuanced understanding of the entrepreneurial journey.

    This episodes will give you actionable advice on how to adapt your leadership style to drive growth, and develop a deeper understanding of the intricacies involved in scaling a successful platform.


    Show Notes:

    0:00 Introduction

    1:16 Tony Stubblebine's Background and Introduction

    2:07 Evan Williams' Impact on Online Publishing

    20:09 Pivotal Decisions in Medium's Growth

    36:41 Medium's Turnaround to Profitability

    48:38 Overcoming Financial Challenges at Medium

    49:12 Medium's Ambition and Growth Strategy

    50:53 Differentiating Medium in the Market

    1:06:46 Lessons on Patience and Perseverance in Entrepreneurship


    Guest: Tony Stubblebine (linkedin.com/in/tonystubblebine/)

    Host: Alex Shartsis (linkedin.com/in/shartsis)

    Audio Engineer & Video Editor - James Fixx (fixxmusic.com)

    Music by the Great White Shark (Shark Shartsis)

    The Seed to Sequoia podcast is created by Silverwood Advisors to help founders with practical advice on building successful startups.

    If you would like to get expert advice for your startup reach out to us on:

    Website: silverwood.ai

    Linkedin: linkedin.com/company/silverwood-advisors

    Show More Show Less
    1 hr and 10 mins
  • The Problem with Freemium & Rethinking Software Pricing | Luke Hohmann - Author of Profit Streams.
    Sep 5 2024

    Luke Hohmann is a serial entrepreneur, author, and pricing expert. He recently wrote "Profit Streams," a book about effective software pricing strategies. With experience in multiple startups, successful exits, and even a significant failure, Luke brings valuable insights to the table.

    Join Host Alex Shartsis in this episode as Luke shares crucial knowledge about software pricing strategies, challenging common misconceptions and highlighting the risks of underpricing in the tech sector. They discuss the benefits of bootstrapping, the importance of understanding customer value, and how to avoid common pricing errors as companies grow. Luke also provides practical advice for founders on quantifying value, institutionalizing customer feedback, and making smart hiring decisions.


    Show Notes:

    0:00 Introduction

    1:04 Luke's background

    2:58 The importance of pricing in software companies

    11:15 Benefits of bootstrapping and equity retention

    22:30 Case study: Underpricing in AI fraud detection

    36:51 Common pricing errors as companies grow

    49:10 Understanding reference pricing

    59:28 The importance of discount analysis

    1:17:06 Best practices for founders


    Guest: Luke Hohman (linkedin.com/in/lukehohmann/)

    Host: Alex Shartsis (linkedin.com/in/shartsis)

    Audio Engineer & Video Editor - James Fixx (fixxmusic.com)

    Music by the Great White Shark (Shark Shartsis)


    The Seed to Sequoia podcast is created by Silverwood Advisors to help founders with practical advice on building successful startups.

    If you would like to get expert advice for your startup reach out to us on:

    Website: silverwood.ai

    Linkedin: linkedin.com/company/silverwood-advisors

    Show More Show Less
    1 hr and 22 mins

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