In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus.

Show Notes:

Mario Fraioli: https://mariofraioli.com/

The Morning Shakeout: https://themorningshakeout.substack.com/

Dave Pell - Next Draft: https://nextdraft.com/

John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI

The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/

Semi-Rad: https://semi-rad.com/

Grand Slam Track: https://www.grandslamtrack.com/

Athlos: https://www.athlos.com/

T100: https://t100triathlon.com/

Shaun White Snow League: https://thesnowleague.com/

BPC - Brand, Product, Content:

Apple in China (book): https://amzn.to/4kTbXEW

Function Health: https://www.functionhealth.com/

TRTL Travel/Neck Pillow: https://amzn.to/443ULH1

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation.

Founded Outdoors: https://foundedoutdoors.com/

Katie Doherty: https://www.linkedin.com/in/dohertykatie/

Emily Holland: https://www.linkedin.com/in/emilylholland/

Wild Poppy: https://www.wildpoppycreativeco.com/

The Art Of Gathering (Book): https://amzn.to/3HP60u3

Garage Grown Gear: https://www.garagegrowngear.com/

Conscious Gear: https://conscious-gear.com/

Hightag: https://www.hightag.com/

Pangoo Apparel: https://pangooapparel.com/

REI Embark Program: https://www.rei.com/path-ahead/embark

Wild Rye: https://wild-rye.com/

Women-Led Wednesday: https://womenledwednesday.com/

Brand, Product, Content (BPC):

Coalition Snow Newsletter: https://coalitionsnow.substack.com/

The Surf Bag: https://thesurfbag.com/

HT Hayes Reaction Videos: https://www.youtube.com/c/hamiltontroyhayes

Real Rock Film Festival: https://reelrocktour.com/

Momentous Sleep Pouch (Use Aaron's link for 35% off): https://crrnt.app/MOME/P1ZgGplx

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond).

Show Notes:

Avelo: https://www.avelorunning.com

Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/

Avelo Instagram: https://www.instagram.com/avelorunning/

Inside Tracker: https://www.insidetracker.com/

Peter Ruppe: https://www.linkedin.com/in/pruppe/

Kickstarter (launching June 24): https://kickstarter.com/

Whoop Article (Allison Lynch): https://notaconversationalpace.substack.com/p/whoop-the-best-wearable-in-the-world

BPC - Brand, Product, Content:

Oura Ring: https://ouraring.com/

The Outdoor Archive: https://www.thamesandhudsonusa.com/books/the-outdoor-archive-the-ultimate-collection-of-adventure-and-sporting-graphics-illustrations-and-gear-hardcover

Substack - How I Built This: https://podcasts.apple.com/cz/podcast/substack-chris-best-and-hamish-mckenzie/id1150510297?i=1000705886619

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive.

Steeple Squigs: https://www.instagram.com/steeple_squigs/

Peace Over Podiums: https://www.colleenquigley.org/peace-over-podiums

The Second Mountain (book): https://amzn.to/4dNjX7J

Alexi Pappas: https://www.instagram.com/alexipappas/

Juli Benson (Coach): https://julibensontraining.com/

Athena Pledge: https://www.teamwass.com/news/four-major-brands-introduce-the-athena-pledge-catalyzing-unprecedented-investment-research-and-access-in-womens-sports/

Berk Communications: https://www.berkcommunications.com/

BPC - Brand, Product, Content:

Snow League: https://thesnowleague.com/

Don't Call It A Comeback (Book): https://amzn.to/3HtCSbu

The Monday Mantra: https://themondaymantra.substack.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Doug Emslie is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of Cuil Bay Capital, an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of TrailCon, the new trail running conference and festival debuting June 24th & 25th, 2025.

BPC:

Doug - Semafor Media Podcast 'Mixed Signals'

Dylan - Kilian's new YouTube Video

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta.

Show Notes:

Terignōta: https://terignota.com/

Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper

Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal

Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap

Shopify Loan Program: https://www.shopify.com/capital

Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/

Brand, Product, Content:

Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html

Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk

HY.Q: https://www.drinkhyq.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook".

Show Notes:

Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/

Brand New Story: https://brandnewstory.substack.com/

Not A Playbook: https://www.notaplaybook.com/

Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY

Rizz Ahmed: https://www.instagram.com/rizahmed/

FKA Twigs: https://www.instagram.com/fkatwigs/

The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin

Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147

Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone

Paynter Brand: https://paynter.co.uk/

BPC - Brand, Product, Content:

A Time Of Gifts (Book): https://amzn.to/44NQE2q

Creative Selection (Book): https://amzn.to/4dqm15n

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next.

Show Notes:

Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE

TTL: https://www.instagram.com/that.triathlonlife/

Lionel Sanders: https://www.instagram.com/lsanderstri/

Paula Findlay: https://www.instagram.com/paula_findlay/

Ötillö: https://otilloswimrun.com/

Extreme Triathlon: https://xtri-series.com/

Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions

Brand, Product, Content (BPC):

Foreign Rider: https://www.foreignrider.com/

Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/

Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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