It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead.

Show Notes:

Marin Bikes: https://www.marinbikes.com/

Outdoor Media Summit: https://outdoormediasummit.com/

Super Rider: https://www.superrider.tv

Freetrail: https://www.freetrail.com

BPC - Brand, Product, Content:

Osprey x Houdini: https://www.osprey.com/featured/houdini/

Netflix into podcasts: https://www.bloomberg.com/news/newsletters/2025-11-09/netflix-is-getting-serious-about-video-podcasts

Hard MTB League: https://www.hardmtbleague.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions).

Show Notes:

NICA: https://nationalmtb.org/

Amanda Carey: https://www.linkedin.com/in/amanda-carey-1327361a5/

Matt Fritzinger: https://mmbhof.org/mountain-bike-hall-of-fame/2016/matt-fritzinger/

GRiT: https://nationalmtb.org/grit

NICA Coaching: https://nationalmtb.org/coaching-with-nica

Changing The Game (Podcast): https://open.spotify.com/show/6dqPATHc7nllj8UXoboWo4

NICA Australia: https://nicaausmtb.org.au/

BPC - Brand, Product, Content

Goodr: https://goodr.com/

Smith Sliders: https://www.smithoptics.com/en-us/products/sliders

The Road To Character (Book): https://amzn.to/43Ly0GW

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Red Bull has always been one of the leaders in brand social, but it's not because they're throwing mountains of cash at it. The format and formulas built into the program made all the difference, and in this episode, we dig into the details with Caley Wildermuth. Caley was a part of the social team at Red Bull, and has since expanded her impact by working with other brands through her agency, Content By Caley. Get ready for some serious strategic and tactical insights - this conversation is loaded with an entire framework to completely alter your social media strategy.

Show Notes:

Caley Wildermuth: https://www.linkedin.com/in/caleywildermuth/

Content By Caley: https://www.contentbycaley.com/

Underbrush Gum: https://nathanandsons.com/

Away - Close Friends List: https://www.instagram.com/reel/DLlF9K8NDtw/

ManyChat: https://www.manychat.com

Final Boss Sour: https://finalbosssour.com/

Proteus Motion: https://proteusmotion.com/

Creating Content With A Remote Team (Caley's Article): https://www.linkedin.com/pulse/how-do-i-create-content-remote-team-caley-wildermuth-topic/

Circle (Community Platform): https://circle.so/

BPC - Brand, Product, Content:

SULT: https://www.drinksult.com/

Craftmix: https://www.instagram.com/craftmix/

Roomies (by Bilt): https://www.instagram.com/roomiesroomiesroomies/

Anthropic's New (Claude) Ad: https://www.youtube.com/watch?v=FDNkDBNR7AM

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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