Greg Mills created Kitworks to solve the problem of gear organization, and in less than a year, he's established the product and brand within the outdoor community. In our conversation, we learn about the founding insights, the elements of Greg's background that contributed in a meaningful way to the brand's launch, and how people can utilize their current roles to subsidize their growth and development into opportunities like launching their own brands.

Show Notes:

Kitworks: https://mykitworks.com/

Greg Mills: https://www.linkedin.com/in/itsgregmills/

PNW Components: https://pnwcomponents.com/

Kitworks Gear Tote: https://mykitworks.com/products/gear-tote

Outdoor Voices: https://www.inc.com/ali-donaldson/5-years-after-being-pushed-out-of-outdoor-voices-ty-haney-is-doing-things-again/91219095

Nate Helming: https://www.linkedin.com/in/nathan-helming/

Kitworks Instagram: https://www.instagram.com/mykitworks/

BPC - Brand, Product, Content:

The Changing World Order - Ray Dalio (Book): https://amzn.to/46PiVqq

Invest Like The Best (Ramtin Naimi episode): https://joincolossus.com/episode/building-abstract/

Minted NY: https://mintednewyork.com/

Insta350 X5: https://store.insta360.com/consumer?utm_term=INRV8SK

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond).

Show Notes:

Tantrums: https://tantrums.run/

Run With Us - Pasadena Shop: https://www.clubrunwithus.com/

SAFE (Definition): https://www.angellist.com/learn/safe-note

Carta: https://carta.com/

Anna Louden: https://www.annalouden.com/

Monte's Tomato Sauce: https://www.instagram.com/p/C9SySioRvaw/

WTRC - Trippers Japan: https://trippers-wtrc.com/

BPC - Brand, Product, Content:

Nike at Western States (ACG): https://www.instagram.com/p/DLd7gU4x_1w/

Acquired Podcast: https://www.acquired.fm/

Win The Inside Game - Steve Magnus (Book): https://amzn.to/4lOOg1d

Invest LIke The Best - Jens Grede, Skims: https://joincolossus.com/episode/building-skims/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next.

Show Notes:

Freetrail: https://www.freetrail.com

Peak Life Experience: https://www.youtube.com/watch?v=Ku4dYpW6MG0

Billy Oppenheimer Newsletter: https://billyoppenheimer.com/

Quarter HP: https://www.youtube.com/@quarterhp

Joe Budden Network: https://www.patreon.com/cw/joebudden

Joe Budden NY Times Article: https://www.nytimes.com/2025/07/22/business/media/joe-budden-podcast-finances.html

Long Run Labs Podcast Collective: https://longrunlabs.substack.com/p/introducing-the-long-run-labs-podcast

Vox Media: https://podcasts.voxmedia.com/

Channels - Peter Kafka: https://podcasts.apple.com/us/podcast/channels-with-peter-kafka/id1080467174

Insta360: https://store.insta360.com/consumer?utm_term=INRV8SK

Substack Raises $100M: https://techcrunch.com/2025/07/17/substack-raises-100m-from-chernin-group-andreessen-horowitz-skims-ceo-and-more/

Red Bull Hardline: https://www.redbull.com/us-en/event-series/red-bull-hardline

BPC - Brand, Product, Content:

Kitworks: https://www.mykitworks.com

Kilian Jornet - 15 Years Stronger: https://www.youtube.com/watch?v=faDan5z16qc

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia