In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus.

Show Notes:

Mario Fraioli: https://mariofraioli.com/

The Morning Shakeout: https://themorningshakeout.substack.com/

Dave Pell - Next Draft: https://nextdraft.com/

John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI

The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/

Semi-Rad: https://semi-rad.com/

Grand Slam Track: https://www.grandslamtrack.com/

Athlos: https://www.athlos.com/

T100: https://t100triathlon.com/

Shaun White Snow League: https://thesnowleague.com/

BPC - Brand, Product, Content:

Apple in China (book): https://amzn.to/4kTbXEW

Function Health: https://www.functionhealth.com/

TRTL Travel/Neck Pillow: https://amzn.to/443ULH1

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation.

Founded Outdoors: https://foundedoutdoors.com/

Katie Doherty: https://www.linkedin.com/in/dohertykatie/

Emily Holland: https://www.linkedin.com/in/emilylholland/

Wild Poppy: https://www.wildpoppycreativeco.com/

The Art Of Gathering (Book): https://amzn.to/3HP60u3

Garage Grown Gear: https://www.garagegrowngear.com/

Conscious Gear: https://conscious-gear.com/

Hightag: https://www.hightag.com/

Pangoo Apparel: https://pangooapparel.com/

REI Embark Program: https://www.rei.com/path-ahead/embark

Wild Rye: https://wild-rye.com/

Women-Led Wednesday: https://womenledwednesday.com/

Brand, Product, Content (BPC):

Coalition Snow Newsletter: https://coalitionsnow.substack.com/

The Surf Bag: https://thesurfbag.com/

HT Hayes Reaction Videos: https://www.youtube.com/c/hamiltontroyhayes

Real Rock Film Festival: https://reelrocktour.com/

Momentous Sleep Pouch (Use Aaron's link for 35% off): https://crrnt.app/MOME/P1ZgGplx

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond).

Show Notes:

Avelo: https://www.avelorunning.com

Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/

Avelo Instagram: https://www.instagram.com/avelorunning/

Inside Tracker: https://www.insidetracker.com/

Peter Ruppe: https://www.linkedin.com/in/pruppe/

Kickstarter (launching June 24): https://kickstarter.com/

Whoop Article (Allison Lynch): https://notaconversationalpace.substack.com/p/whoop-the-best-wearable-in-the-world

BPC - Brand, Product, Content:

Oura Ring: https://ouraring.com/

The Outdoor Archive: https://www.thamesandhudsonusa.com/books/the-outdoor-archive-the-ultimate-collection-of-adventure-and-sporting-graphics-illustrations-and-gear-hardcover

Substack - How I Built This: https://podcasts.apple.com/cz/podcast/substack-chris-best-and-hamish-mckenzie/id1150510297?i=1000705886619

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia