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Screen Wars

Screen Wars

By: Michael Beach
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Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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Episodes
  • 51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

    51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market
    Aug 30 2023

    Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming.

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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    23 mins
  • 50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

    50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere
    Aug 23 2023

    Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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    20 mins
  • 49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

    49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
    Aug 9 2023

    Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.

    Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
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    35 mins
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