49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
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49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
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About this listen
Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.
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