How can you adapt your pitch on the fly to a potential customer, to an investor, or to a generalist audience? Today you can listen in on a live consulting session where I help a founder crack this question.

In this episode, I'm consulting Oliver Siegel, the co-founder and CEO of the deep tech startup Magmatic Bio. Magmatic designs synthetic proteins that separate critical metals from each other.

Connect with the host:

⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠

marina@r2g.media

Need help communicating your tech?

https://www.wearekinetik.com/

Check out Magmatic

https://magmatic.bio/

Connect with Oliver

https://www.linkedin.com/in/siegel-oliver/https://www.linkedin.com/in/siegel-oliver/

If your startup needs to speak to very different audiences — investors, corporates, consumers — this episode lays out why that skill matters more than most founders think.

How you explain your work changes depending on who’s in front of you, and that can decide whether people actually understand what you do. If you’re selling cookies, fine. If you’re building a complex solution to a complex problem, communication becomes core to the product.

In this episode, you’ll hear from Nina Mannheim, previously the co-founder and CPO of Klim. Klim started back in 2019 in Berlin, when “regenerative agriculture” was still a barely known term. The team had to figure out how to make a complicated topic land with groups who had completely different levels of context and completely different interests. Not easy — but they still managed to raise a 22M Series A in 2024.

What Klim learned applies far beyond agriculture.

00:00 – Why stakeholder communication matters
00:42 – Klim’s origin and early challenges
02:23 – Business model and stakeholder map
03:41 – Why consumers still mattered
06:26 – Building credibility as a tiny startup
09:07 – Which stakeholder group was hardest
12:20 – Early communication mistakes with farmers
23:45 – Tailoring communication for investors

Links

Connect with Steve Molino:

https://www.linkedin.com/in/ninamannheimer/

Check out Klim

https://www.klim.eco/

Connect with the host:

⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠

marina@r2g.media

When you are working on a technical or scientific innovation, pitching a specialized VC firm may seem like the light at the end of the tunnel. Finally, someone who will get it. Or… will they?

Today’s guest, Steve Molino, is Principal at Synthesis Capital based in New Jersey. And today’s episode asks: How can founders with complex tech craft pitch decks that help them get there, past the initial interest? Ironically, having cutting-edge technology may make it harder, not easier.

Steve Molino works across food tech and biotech. Previously, he led investment activity at Clear Current Capital as Partner and Head of Investments. He focused on early-stage investments and now covers Series A, B, or later.

You are listening to Scaling Nerds, the podcast covering all things communications for science and tech founders.

Links

Connect with Steve Molino:

https://www.linkedin.com/in/stevenmolino/

Check out Synthesis

https://synthesis.capital/

Connect with me:

⁠https://www.linkedin.com/in/schmidt-marina/⁠

marina@r2g.media

Resources Mentioned:

Granola AI

Slidebean

Slidesgo

Canva

A crisp crash course on announcing your fundraise correctly, including:

• a good timeline for drafting, reviewing, and sending out the press release

• how to correctly manage stakeholder feedback

• and how to maximize the benefits of the announcement

The guest you’ll hear from today, Elisheva Marcus, and I met at the Deep Tech Momentum conference in Berlin and connected over nerding out about comms.

Elisheva Marcus has an MSc in Biomedical Communication and brings expertise from the San Jose Mercury News, Ada Health, Bayer, and more. Since 2020, she has been the VP of Communications at Earlybird Venture Capital, supporting portfolio founders as a sparring partner.

By the way, Earlybird Venture Capital was founded in 1997 and is among the most experienced venture investors in Europe, covering all development and growth stages from pre-seed to growth in industries like fintech, health tech, and deep tech.

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Links

Connect with Elli:

https://www.linkedin.com/in/elisheva-marcus/

Check out Earlybird:

https://earlybird.com/

Connect with me:

https://www.linkedin.com/in/schmidt-marina/

Structure of a Strong Press Release or Announcement

1. Title

   • Use active, direct language.

   • Avoid buzzwords.

   • Commit to a single, powerful title (no subtitle).

2. Key Bullet Points

   • Three concise bullets summarizing the essential news.

   • Designed for quick journalistic scanning.

   • Represent the three to four main ideas the body will expand on.

3. Header Information

   • Include date and location.

4. Opening Paragraph

   • Start with a strong, engaging first sentence.

   • Avoid generic or slow openings.

5. Main Body

   • Expand on the bullet points in a clear, logical flow.

   • Ensure coherence and story progression.

   • Cover the who, what, where, when, and why.

   • Include:

     • Amount raised (with correct denomination)

     • Impact and significance

     • The team and why they’re the right people

     • A quote from leadership or a client

     • How the funds will be used and why it’s memorable

6. Closing Section

   • End with a short About section or call to action.

   • Provide contact or follow-up information.

Climate activism failed to inspire hope, can founders fill the void? Discover why the next cultural revolution won’t be led by politicians, but by startup leaders.

Episode Summary

In this solo episode, Marina Schmidt dissects how startup founders have become some of the most powerful public communicators of our time—and why that power matters. She explores the rise of founder evangelism, the cultural shift from corporate branding to personal leadership, and the urgent need for integrity-driven voices in an era of polarization and information overload.

Drawing on her decade of experience across media, startups, and communications, Marina outlines six theses that map the transformation of founders from company builders to narrative shapers—people who influence culture, policy, and public trust. She argues that after the failure of fear-based climate activism, the responsibility to offer hope, direction, and credible optimism now falls to founders who are building tangible solutions for a better future.

• The rise of founder evangelism and the decentralization of influence

• How social media and podcasts transformed CEOs into cultural figures

• The power shift from institutions to individuals

• Founders as lighthouses: signaling hope, direction, and vision

• The dark side of influence—when founders mislead or polarize

• Why climate activism failed and what founders can learn from it

• The “Hope–Hook–Opportunity–Path–Excitement” framework for storytelling

• The role of founders in restoring public trust and building new role models

  
  

The role of founders is no longer limited to business leadership. In an age where voices travel faster than institutions, founders shape how society sees the future. They can deepen divides—or illuminate the path forward. The question is not whether to speak, but what kind of lighthouse you want to be.

Key Words

founder branding, founder influence, startup communication, leadership storytelling, public narrative, media influence, hope-based communication, climate activism, decentralization of media, founder evangelism, science communication, tech founders, responsible leadership, thought leadership, narrative framing, communication strategy, startup culture, future builders, social impact founders, trust and influence

The food tech and biotech podcast Red to Green is becoming Scaling Nerds: the communications podcast for science & tech founders.

New episodes every two weeks!

Please share with friends, colleagues and whoever might be interested.

Connect with Marina Schmidt on LinkedIn:

https://www.linkedin.com/in/schmidt-marina/

Need help with comms as a startup founder?

Check out https://www.wearekinetik.com/

Find out all the details about micro fermentation. Discover how Formo is using this process to churn out Koji protein-based cheese alternatives that are hitting over 2000 stores in the DACH region.

The episode breaks down the differences between micro and precision fermentation and why micro fermentation's quicker market route is so exciting.

Learn about the sustainability perks and the cool science behind cheese without cows. Whether you're into biotech, sustainable food, or just love cheese, this deep dive offers a taste of the future.

LINKS / Mentions

The Bright Green Partners overview on different types of fermentation https://brightgreenpartners.com/precision-fermentation/

Formo - https://formo.bio/https://formo.bio/

Raffa - https://www.linkedin.com/in/raffael-wohlgensinger/

Connect with Marina - https://www.linkedin.com/in/schmidt-marina/

Check out R2G Media - https://www.r2g.media/

Turtle Tree - https://www.turtletree.com/

Flora Ventures - https://www.floravc.com/

Foodlabs - https://www.foodlabs.com/

00:00 Introduction to Micro Fermentation

04:11 Product Launches

05:32 Deep Dive Micro Fermentation

17:31 Product Development and Consumer Testing

20:56 PF vs. MF in detail

27:24 Benefits of Koji

29:23 Regulatory Landscape

31:47 Fundraising Perks

34:44 Sustainability Impact

42:50 Partnering with Traditional Dairy Manufacturers

46:06 Go to market

47:08 Future Innovations

- An old episode from the Red to Green Podcast on Food Tech & Bio Tech. Listen if you are interested in the future of food, but this isn’t Scaling Nerds.

Red to Green was a podcast that investigated how to transition the food industry from harmful to healthy, from polluting to sustainable, from Red to Green. Each season had a different topic

1. Season: Cultivated Meat
2. Season: Plastic Alternatives
3. Season: Food History
4. Season: Food Waste
5. Season: Biotech in Food
6. Season: Book Reviews on the future of food

Let’s finish discussing our book “Meals to Come- The History of the Future of Food.”

You will hear about

- how modern solutions of cornucopias, Malthusian, and egalitarians look like

- why it can be useful to add an ecological perspective

- a tapestry of some of my favorite quotes from the book discussing how belief systems and rhetoric have shaped the future of food predictions. Super, super interesting.

And after about 10 minutes of that, we will get into the summary of the entire season.

I am joined by my cohost if Frank Alexander Kuehne, the Chief of the Advisory Board of the herb and spice producer RAPS and the Managing director of the Adalbert Raps Foundation, funding research on sustainable food science. More on that later

Here is a quick reminder from last episode describing the three types of food futurists - cornucopias, Malthusians and Egalitarians.

1. Cornocopians believe "innovation will fix anything" and throw tech at any problem. We need to go better, faster, and stronger with new approaches.

Main theme -> Innovate (biotech in food, cell ag, novel fertilizers, etc.)

2. Modern Malthusians believe we need to reduce our consumption, respect the earth's limits and find ways to reduce, reuse and recycle.

Main theme -> Save (AI to reduce food waste, CSR)

3. Egalitarians believe we would have enough if we would share it better. Environmental issues are a reflection of social inequality. Local is beautiful.

Main theme -> Share (Local markets, local food production, foreign development)

4. Ecologists (a category I added) believe we must live in line with nature again. Get off the chemical, agricultural treadmill and think in ecosystems.

Main theme -> Restore (agroforests, regenerative agriculture)

Ultimately, the solution is not an either-or but an "and." It helps to be aware of one "default" view and recognize which other perspectives may be good to develop.

Get funding for your food science research: ⁠⁠https://en.raps-stiftung.de/foerderbereiche/lebensmittelforschung⁠⁠

Seeds of Science ⁠https://www.amazon.com/Seeds-Science-Why-Wrong-GMOs/dp/1472946987⁠

Connect with the host, Marina ⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠

Connect with the host, Frank ⁠⁠https://www.linkedin.com/in/frankkuehne/⁠⁠

Please rate the podcast on Spotify and iTunes! <3

DISCLAIMER - The podcast and article represent the personal opinions and interpretations of the participants). The statements may be exaggerated for entertainment and/or comedic purposes. Every effort has been made to ensure the accuracy and reliability of the information presented per the cited sources. However, the participants do not guarantee the completeness or timeliness of the information. Readers are encouraged to verify the information presented and conduct their own research independently. The participants acknowledge that mentioned parties may have the right to an alternative interpretation of matters discussed.