Dan Friesen is a Canadian HVAC industry leader, trainer, and business professional known for his extensive work in training and leadership within the home services sector. He has served as a master trainer with Nexstar since the early 2000s, helping educate and develop technicians and business teams across North America.Dan is also the Owner & Team Leader at Charlton & Hill Home Services and serves as Vice President of Training at P1 Service Group, where he focuses on communication, training program excellence, and public speaking development. With over 24 years of public speaking experience and tens of thousands of people impacted by his training, Dan is recognized for his ability to elevate both individual skills and organizational culture in the trades.

Sarah Ghirardo is an AI marketing expert and Director of Pro Content at ServiceTitan, where she leads an 80% AI-powered content organization shaping the future of automation, agentic experiences, and scalable growth for the home services industry. Blending deep expertise in marketing strategy, leadership development, and productized content design, she turns complex technology into simple, repeatable systems that help HVAC, plumbing, and electrical companies grow revenue, efficiency, and customer impact. A seasoned SaaS and trades leader, Sarah is also a passionate advocate for diversity and inclusion—especially for women in the trades—mentoring emerging leaders and teaching executive-level marketing and AI fluency. Her mission is to elevate the trades through innovation, storytelling, and AI-driven transformation, empowering the next generation to see themselves as builders, leaders, and changemakers. When not driving transformation at ServiceTitan, she speaks nationally, consults as a fractional CMO, and supports the trades with heart-led leadership and actionable strategy.

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Ty Branaman started his HVAC career in 1995 insulating ductwork in a sheet metal shop — a humble beginning that sparked a lifelong passion for craftsmanship, teaching, and elevating the trade. Today, as a Certified Master HVAC Educator, Ty travels the country and teaches online through The Grit Foundation, inspiring techs and students to sharpen their skills and embrace the grit it takes to succeed. With nearly 30 years of experience, he blends real-world expertise with an educator’s heart, turning complex HVAC concepts into clear, motivating lessons for the next generation of tradespeople.

https://www.thegritfoundation.com/

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Chris Yano is the President & Co-Founder of RYNO Strategic Solutions, a digital marketing company for the trades industry since 2008. He's also the co-owner of Red Bird Roofing, a residential roofing company in Indianapolis, IN. Chris is the host of the #3 ranked To The Point Home Services Podcast and former partner with Gary Vaynerchuk. He’s done hundreds of keynotes, breakouts and webinars on successful digital marketing best practices for home services & improvement companies during his tenure. Chris is married to his wife of 19 years, Anna Yano and has 4 children, Kaycee, Berkeley, Mason & Fallon Yano.

In this conversation, we dive deep into the journey that brought him to where he is today.

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One of the hottest topics in HVAC and the home services business…. Selling Tech vs. Sales Rep (Comfort Advisor / Project Manager) In this episode we debate the merits and pitfalls of both. This was one insightful conversation joined by an esteemed panel of HVAC pros.

Joined by Doug Wyatt of Synergy Learning Systems, Coral Whale - veteran HVAC professional , Ryan Bowman of Divergent Solutions, Seth Ure of SetSale.ai, and Zachary Friedman, of Old Coast Heating and Air.

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Chuck grew his home service and plumbing company from the ground up, starting in his garage and scaling it into a $20M+ business before exiting. With more than 25 years of experience, he now serves as co-founder of the Opus & Golds Group, where he leverages his strength in sales, leadership, and growth strategy to help owners build sustainable businesses. Chuck also co-hosts Catalyst for the Trades, a podcast dedicated to industry insights and growth.

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Valerie Heck is a ServiceTitan Certified Process Implementation Specialist and consultant dedicated to helping home service businesses grow with smarter systems. With experience leading operations in HVAC, plumbing, and electrical companies, she specializes in optimizing workflows, building sustainable processes, and driving profitability through technology. Valerie is also an active member of industry organizations including LadyTitans, WHVACR, NAWIC, and INWIC, and has authored featured articles in Contracting Business Magazine, ACHR News, as well as appeared on multiple podcasts. She brings a family-first perspective to her work, believing that strong processes not only grow businesses but also create lasting impact for teams and the customers they serve.

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Raymond Little is a full-time hustler, roofer, coach who believes in building people, not just businesses.... oh yeah... and he spent more than 11 years of his life behind bars...He has built companies from the ground up with grass-roots branding, door-to-door hustle, and a culture designed to develop leaders who will eventually outgrow him. For Raymond, success isn’t measured by money alone, but by how many people you can bring with you on the journey.He lives by the 4Fs: Faith, Family, Fitness, and Finance, weaving those values into everything he does — from raising his child to mentoring young entrepreneurs to scaling teams into multi–8-figure exits.Raymond’s journey has included judgment, doubt, and testing, but it has also brought freedom, focus, and blessing. His story is proof that hustle combined with faith can transform a life, and his mission is to help others write their own stories of growth, freedom, and success.His motto is simple: “Nobody cares — work harder. But when you do, bring people with you.”

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