Dan Friesen is a Canadian HVAC industry leader, trainer, and business professional known for his extensive work in training and leadership within the home services sector. He has served as a master trainer with Nexstar since the early 2000s, helping educate and develop technicians and business teams across North America.Dan is also the Owner & Team Leader at Charlton & Hill Home Services and serves as Vice President of Training at P1 Service Group, where he focuses on communication, training program excellence, and public speaking development. With over 24 years of public speaking experience and tens of thousands of people impacted by his training, Dan is recognized for his ability to elevate both individual skills and organizational culture in the trades.

Sarah Ghirardo is an AI marketing expert and Director of Pro Content at ServiceTitan, where she leads an 80% AI-powered content organization shaping the future of automation, agentic experiences, and scalable growth for the home services industry. Blending deep expertise in marketing strategy, leadership development, and productized content design, she turns complex technology into simple, repeatable systems that help HVAC, plumbing, and electrical companies grow revenue, efficiency, and customer impact. A seasoned SaaS and trades leader, Sarah is also a passionate advocate for diversity and inclusion—especially for women in the trades—mentoring emerging leaders and teaching executive-level marketing and AI fluency. Her mission is to elevate the trades through innovation, storytelling, and AI-driven transformation, empowering the next generation to see themselves as builders, leaders, and changemakers. When not driving transformation at ServiceTitan, she speaks nationally, consults as a fractional CMO, and supports the trades with heart-led leadership and actionable strategy.

Please visit our sponsors: www.mymethod.ai/inthishousewww.cooperandhunter.ushttps://app.slash.com/i/soiwasinthishouse

Ty Branaman started his HVAC career in 1995 insulating ductwork in a sheet metal shop — a humble beginning that sparked a lifelong passion for craftsmanship, teaching, and elevating the trade. Today, as a Certified Master HVAC Educator, Ty travels the country and teaches online through The Grit Foundation, inspiring techs and students to sharpen their skills and embrace the grit it takes to succeed. With nearly 30 years of experience, he blends real-world expertise with an educator’s heart, turning complex HVAC concepts into clear, motivating lessons for the next generation of tradespeople.

https://www.thegritfoundation.com/

Please give my sponsors some love:

https://app.slash.com/i/soiwasinthishouse

https://www.mymethod.ai/inthishouse

www.cooperandhunter.us