In this end-of-year power episode, Sheldon talks directly to new and emerging safety consultants who are asking the big question: “I know what to charge… but how do I actually get clients?”

He breaks down why so many EHS pros struggle to market themselves—coming out of an employee mindset, not wanting to “sell,” and hoping good work will magically create a full pipeline. Then he walks you through a simple, no-fluff 90-day marketing rhythm designed specifically for safety consultants who want more paying clients in 2026 without feeling sleazy or spammy.

You’ll learn how to:

• Turn your existing network (old employers, vendors, and peers) into real leads
• Use LinkedIn and simple content to be seen as the “go-to” safety person in your niche
• Create clear starter offers so people know exactly how to begin working with you
• Follow a weekly rhythm of outreach, posting, and real conversations that actually leads to contracts
• Use the end of the year to send check-in emails, offer Q1 packages, and jump-start your 2026 revenue

If your inbox has been too quiet and you’re ready to move from “invisible” to in-demand as a safety consultant, this episode gives you a practical game plan you can start using this week.

In this episode, Sheldon breaks down how to turn your safety expertise into clear, sellable consulting offers. Learn how to structure your 15-minute rule, what to give away for free, and how to turn your skills into real revenue. Want to go deeper? Download the free Package Your Expertise Worksheet at https://sheldonprimus.com/packages/

In this episode, Sheldon breaks down the smarter way to use “free” in your business. Instead of giving away time, expertise, and energy with no return, he explains how to turn free value into a strategic funnel that leads to real, paid impact. In this episode:

• Why “free” is powerful only when used intentionally
• How to create a clear path from free → paid
• The difference between giving value and giving away your business
• Examples of funnels that work for safety consultants
• Mindset shifts that help you charge confidently
• How to align your free content with your long-term business goals