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SaaS: Missteps & Mastery

SaaS: Missteps & Mastery

By: Bluebird
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About this listen

What’s the secret to building a successful SaaS company?

Join host Machiel Kunst—an ex-operator in SaaS and recruitment expert with over a decade of leadership experience—as he uncovers the pivotal missteps and moments of mastery that define the journeys of SaaS founders and leaders.

Through candid conversations, Machiel explores the failures that taught the biggest lessons and the strategies that led to extraordinary success.

Curious to learn? Tune in.

© 2025 SaaS: Missteps & Mastery Economics Leadership Management & Leadership
Episodes
  • Lars Mangelsdorf | From SDR to successfully founding & exiting a SaaS business

    Lars Mangelsdorf | From SDR to successfully founding & exiting a SaaS business
    Feb 25 2025

    In this episode, Lars Mangelsdorf, Co-Founder and CCO of Yokoy, takes us on a journey from his early days as an SDR to building a multi-product SaaS powerhouse. He shares candid insights on scaling aggressively, navigating complex European markets, and the hard lessons learned from over-hiring and rapid expansion. With practical advice on mastering outbound sales and adapting to market nuances, Lars reveals how every misstep paved the way for Yokoy's eventual acquisition by TravelPerk.
    Show More Show Less
    41 mins
  • Hans de Penning | How Losing Focus Can Sink A Startup

    Hans de Penning | How Losing Focus Can Sink A Startup
    Nov 25 2024

    Hans de Penning is the co-founder of Neople, an AI-powered customer service software. In this episode, he shares with Machiel how one of his previous startups lost focus by pursuing too many side projects.

    He also opens up about the challenges of building a strong team, and the steps on how to overcome those obstacles to create a high-performing, motivated workforce.

    Hans offers actionable insights on how to regain focus and how to build a winning team from scratch.

    Curious to learn? Tune in.
    Show More Show Less
    26 mins

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