Lars Mangelsdorf | From SDR to successfully founding & exiting a SaaS business
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Lars Mangelsdorf | From SDR to successfully founding & exiting a SaaS business
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About this listen
In this episode, Lars Mangelsdorf, Co-Founder and CCO of Yokoy, takes us on a journey from his early days as an SDR to building a multi-product SaaS powerhouse. He shares candid insights on scaling aggressively, navigating complex European markets, and the hard lessons learned from over-hiring and rapid expansion. With practical advice on mastering outbound sales and adapting to market nuances, Lars reveals how every misstep paved the way for Yokoy's eventual acquisition by TravelPerk.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.