Monday Market Data
Helen, GA

Airbnb Performance Data
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3 Bedroom

Annual Revenue
50th Percentile: $35,190
75th Percentile: $44,438
90th Percentile: $61,218

Average Daily Rate
50th Percentile: $239
75th Percentile: $293
90th Percentile: $348

Occupancy
50th Percentile: 40%
75th Percentile: 49%
90th Percentile: 59%
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4 Bedroom

Annual Revenue
50th Percentile: $42,591
75th Percentile: $58,551
90th Percentile: $78,875

Average Daily Rate
50th Percentile: $334
75th Percentile: $373
90th Percentile: $436

Occupancy
50th Percentile: 37%
75th Percentile: 48%
90th Percentile: 55%
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5 Bedroom

Annual Revenue
50th Percentile: $49,720
75th Percentile: $73,805
90th Percentile: $96,472

Average Daily Rate
50th Percentile: $418
75th Percentile: $514
90th Percentile: $630

Occupancy
50th Percentile: 39%
75th Percentile: 46%
90th Percentile: 56%
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6+ Bedrooms

Annual Revenue
50th Percentile: $67,185
75th Percentile: $109,034
90th Percentile: $137,560

Average Daily Rate
50th Percentile: $544
75th Percentile: $729
90th Percentile: $865

Occupancy
50th Percentile: 36%
75th Percentile: 39%
90th Percentile: 46%
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-Data provided by SummerOS-

Which market do you want to see next?

This week, Mark sits down with Rachel Allday, co-founder of Abode Luxury Rentals, managing nearly 200 high-end properties across Park City, Jackson Hole, and Sun Valley. Rachel shares how she and her husband built their company from scratch 18 years ago—long before Airbnb existed—and what “luxury” really means in today’s short-term rental market.

In this episode:

• How Rachel turned creativity into growth, from her first “wedding invite” mailer campaign to managing $10M+ estates
• What defines luxury: authenticity, maintenance, high-touch service, and staff-to-property ratios that ensure perfection
• Why attention to detail wins: triple inspections, white linens, local touches, and hospitality that feels human
• The importance of team culture, shared accountability, and never settling for 95%
• How Abode achieves consistent five-star reviews through inspections, standards, and guest-first thinking
• Marketing insights: why professional photography, consistent staging, and aspirational imagery matter
• VRMA’s impact on her business growth, profitability, and network of mentors and peers

Rachel also opens up about her role on the VRMA Board of Directors, where she’s helping shape the next generation of education and professionalism in the STR industry.

Connect with Rachel: abodeluxuryrentals.com
Follow Abode Luxury Rentals on Instagram
Catch Rachel at VRMA International in Las Vegas

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Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Monday Market Data
Catskills, NY

Airbnb Performance Data
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3 Bedroom

Annual Revenue
50th Percentile: $37,641
75th Percentile: $56,369
90th Percentile: $76,893

Average Daily Rate
50th Percentile: $302
75th Percentile: $375
90th Percentile: $478

Occupancy
50th Percentile: 36%
75th Percentile: 48%
90th Percentile: 60%
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4 Bedroom

Annual Revenue
50th Percentile: $46,630
75th Percentile: $71,077
90th Percentile: $100,026

Average Daily Rate
50th Percentile: $420
75th Percentile: $550
90th Percentile: $708

Occupancy
50th Percentile: 31%
75th Percentile: 43%
90th Percentile: 55%
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5 Bedroom

Annual Revenue
50th Percentile: $60,015
75th Percentile: $88,303
90th Percentile: $129,536

Average Daily Rate
50th Percentile: $574
75th Percentile: $772
90th Percentile: $957

Occupancy
50th Percentile: 27%
75th Percentile: 40%
90th Percentile: 51%
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6+ Bedrooms

Annual Revenue
50th Percentile: $68,666
75th Percentile: $113,367
90th Percentile: $169,686

Average Daily Rate
50th Percentile: $701
75th Percentile: $988
90th Percentile: $1,370

Occupancy
50th Percentile: 28%
75th Percentile: 38%
90th Percentile: 47%
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-Data provided by SummerOS-

Which market do you want to see next?

Four years, 250 episodes, listeners in 60 countries. Annie Holcombe of the “Alex & Annie” podcast shares how a scrappy launch at VRMA turned into one of the most influential shows in short-term rentals. We cover booking hard-to-get guests, the value of cross-pollinating hotel best practices, and the power of sticking with it. Annie also announces her new consultancy, Annie & Co, and her election to the VRMA Board, with a focus on education and member value.

In this episode:

• How a consistent weekly cadence built momentum and a global audience
• Guest strategy that goes beyond operations to branding, tech origin stories, and women leaders
• Lessons STRs can borrow from hotels to level up guest experience and revenue
• Why education is the industry’s biggest gap and how VRMA can meet it
• Annie’s leap to consulting: who she helps, first 25 to 50 units, and channel diversification that actually works
• Sneak peek at VRMA Vegas: more interactive sessions, better engagement, and community vibe

Connect with Annie:
Website: anniecosolutions.com
Email: annie@anniecosolutions.com

Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Monday Market Data
Wilmington, NC

Airbnb Performance Data
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3 Bedroom

Annual Revenue
50th Percentile: $24,514
75th Percentile: $32,541
90th Percentile: $42,374

Average Daily Rate
50th Percentile: $178
75th Percentile: $212
90th Percentile: $253

Occupancy
50th Percentile: 45%
75th Percentile: 57%
90th Percentile: 70%
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4 Bedroom

Annual Revenue
50th Percentile: $33,700
75th Percentile: $44,626
90th Percentile: $65,837

Average Daily Rate
50th Percentile: $231
75th Percentile: $292
90th Percentile: $388

Occupancy
50th Percentile: 52%
75th Percentile: 61%
90th Percentile: 70%
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5 Bedroom

Annual Revenue
50th Percentile: $55,548
75th Percentile: $71,786
90th Percentile: $79,550

Average Daily Rate
50th Percentile: $393
75th Percentile: $469
90th Percentile: $540

Occupancy
50th Percentile: 52%
75th Percentile: 56%
90th Percentile: 60%
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6+ Bedrooms

Annual Revenue
50th Percentile: $68,010
75th Percentile: $104,169
90th Percentile: $140,984

Average Daily Rate
50th Percentile: $706
75th Percentile: $711
90th Percentile: $847

Occupancy
50th Percentile: 43%
75th Percentile: 50%
90th Percentile: 60%
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-Data provided by SummerOS-

Which market do you want to see next?

Pedro returns to unpack Sunny AI, a purpose-built assistant trained on Summer OS’s proprietary data to help investors and operators spot patterns, compare markets, and forecast performance in seconds.

In this episode:

• Why AI fits STRs: fragmented data, shifting markets, and the need for predictive modeling
• What makes Sunny AI different: specialized (not generic) AI trained on Summer OS data to “think” like an operator and investor
• How it works: compare cities and submarkets, build comp sets, benchmark a specific home, and translate complex metrics into plain English
• Use cases for everyone: first-time buyers to 1,000-unit PMs (hours of analysis reduced to minutes)
• The future: AI for STRs becomes as standard as MLS or Zillow for real estate and GPS for driving

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Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Monday Market Data
Atlanta, GA

Airbnb Performance Data
___________________________________

3 Bedroom

Annual Revenue
50th Percentile: $23,496
75th Percentile: $33,851
90th Percentile: $47,024

Average Daily Rate
50th Percentile: $177
75th Percentile: $220
90th Percentile: $295

Occupancy
50th Percentile: 47%
75th Percentile: 58%
90th Percentile: 68%
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4 Bedroom

Annual Revenue
50th Percentile: $36,389
75th Percentile: $50,368
90th Percentile: $68,985

Average Daily Rate
50th Percentile: $266
75th Percentile: $342
90th Percentile: $417

Occupancy
50th Percentile: 47%
75th Percentile: 56%
90th Percentile: 66%
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5 Bedroom

Annual Revenue
50th Percentile: $45,164
75th Percentile: $68,322
90th Percentile: $98,283

Average Daily Rate
50th Percentile: $330
75th Percentile: $456
90th Percentile: $650

Occupancy
50th Percentile: 45%
75th Percentile: 54%
90th Percentile: 64%
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6+ Bedrooms

Annual Revenue
50th Percentile: $90,282
75th Percentile: $128,099
90th Percentile: $157,050

Average Daily Rate
50th Percentile: $628
75th Percentile: $797
90th Percentile: $973

Occupancy
50th Percentile: 44%
75th Percentile: 54%
90th Percentile: 64%
_________________________________

-Data provided by SummerOS-

Which market do you want to see next?

Andy Newman shares how a backpacker’s curiosity turned into a 140-property, multi-state operation - and why the true moat isn’t software, it’s a team with years of lived hospitality “stories” you’ll never find in a manual. We dig into hiring for heart and skill, right-sizing tech, and building resilient portfolios that survive seasonality, HOAs, and hurricanes.

What you’ll learn

• Why tenure matters: the power of a team averaging 5+ years of on-the-ground scenarios
• The tech trap: streamline tools, keep the robust PMS, avoid shiny-object overload
• Hiring that sticks: HR-led recruiting, multi-interviewer veto power, and benefits that retain A-players (PTO, sick days, parental leave, 4-day weeks for top performers)
• Culture > shortcuts: why “VAs run it while you sip drinks on a beach” is a myth
• Risk-smart growth: diversify by seasonality, regulation, and climate (Andy’s 50-mile & ~1500-mile rules)
• Owner advisory: treat STRs like a portfolio—location, amenities, and booking windows tailored to returns
• The road ahead: professional management and selection matter as the industry enters its “third inning”

Connect with Andy: andy@newmanhospitality.com
Newman Hospitality: newmanhospitality.com

New interviews every Friday + the Monday Market Report!

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Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 255 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com