This week’s Monday Market Data Report heads to Asheville, North Carolina—a market packed with charm, hype, and more than a few misconceptions. Is it oversaturated, or still full of opportunity? Mark breaks down the real numbers by bedroom count to find out where the smart money wins.

What you’ll learn:
• How 3-bedrooms stack up—why the top 10% outperform the average by nearly $30K a year
• The massive jump from 3 to 4 bedrooms, and what it takes to earn six figures in Asheville
• Why 5-bedrooms only pay off if you’re a top performer
• The surprising “sweet spot” for investors—6+ bedrooms nearly double revenue over smaller homes
• How ADR, occupancy, and design decisions shift the math in one of the Southeast’s hottest STR markets

If you’re eyeing the Blue Ridge Mountains, this data drop will show you where to buy, what to build, and how to stand out.

Fail forward, buy smarter.

In this solo deep-dive, Taylor breaks down real-world STR underwriting—no hype, just numbers. If you’ve ever “made a spreadsheet sing” to justify a deal, this one’s for you. Learn the exact framework he’s used to evaluate hundreds of thousands of properties over the past four years and how to stay disciplined when emotion wants the win.

What you’ll learn

• The anatomy of a winning pro forma: purchase price, debt structure, closing costs, and true Total OOP (down payment, reno, amenities, furniture, vendors).
• Building an optimization list that actually moves RevPAR (from paint to pickleball).
• Revenue the right way: comping like-for-like, using data tools (AirDNA/Rabbu), and modeling Low / Mid / High scenarios.
• Expense reality check: utilities, supplies, PM software, cleaning fees in vs. invoices out, HOA, taxes, insurance, CapEx & reserves.
• NOI vs. Free Cash Flow: what lives “above the fold,” why debt service ≠ mortgage, and how to compare deals apples-to-apples.
• Return stack 101: cash-on-cash, principal paydown, long-view appreciation (why you should zoom out 20–25 years), and a primer on the STR tax play.
• The baseball mindset: why looking at hundreds of deals to land a few great ones is normal—and healthy.

__

Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Monday Market Data
Boise, ID

Airbnb Performance Data
___________________________________

3 Bedroom

Annual Revenue
50th Percentile: $32,343
75th Percentile: $40,762
90th Percentile: $53,556

Average Daily Rate
50th Percentile: $139
75th Percentile: $171
90th Percentile: $220

Occupancy
50th Percentile: 56%
75th Percentile: 66%
90th Percentile: 77%
________________________________

4 Bedroom

Annual Revenue
50th Percentile: $42,915
75th Percentile: $53,988
90th Percentile: $67,302

Average Daily Rate
50th Percentile: $191
75th Percentile: $242
90th Percentile: $308

Occupancy
50th Percentile: 54%
75th Percentile: 63%
90th Percentile: 72%
___________________________________

5 Bedroom

Annual Revenue
50th Percentile: $48,954
75th Percentile: $58,966
90th Percentile: $65,074

Average Daily Rate
50th Percentile: $235
75th Percentile: $268
90th Percentile: $305

Occupancy
50th Percentile: 48%
75th Percentile: 57%
90th Percentile: 69%
_________________________________

6+ Bedrooms

Annual Revenue
50th Percentile: $79,853
75th Percentile: $92,830
90th Percentile: $100,616

Average Daily Rate
50th Percentile: $296
75th Percentile: $508
90th Percentile: $635

Occupancy
50th Percentile: 45%
75th Percentile: 57%
90th Percentile: 64%
_________________________________

Which market do you want to see next?