Monday Market Data
Helen, GA

Airbnb Performance Data
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3 Bedroom

Annual Revenue
50th Percentile: $35,190
75th Percentile: $44,438
90th Percentile: $61,218

Average Daily Rate
50th Percentile: $239
75th Percentile: $293
90th Percentile: $348

Occupancy
50th Percentile: 40%
75th Percentile: 49%
90th Percentile: 59%
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4 Bedroom

Annual Revenue
50th Percentile: $42,591
75th Percentile: $58,551
90th Percentile: $78,875

Average Daily Rate
50th Percentile: $334
75th Percentile: $373
90th Percentile: $436

Occupancy
50th Percentile: 37%
75th Percentile: 48%
90th Percentile: 55%
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5 Bedroom

Annual Revenue
50th Percentile: $49,720
75th Percentile: $73,805
90th Percentile: $96,472

Average Daily Rate
50th Percentile: $418
75th Percentile: $514
90th Percentile: $630

Occupancy
50th Percentile: 39%
75th Percentile: 46%
90th Percentile: 56%
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6+ Bedrooms

Annual Revenue
50th Percentile: $67,185
75th Percentile: $109,034
90th Percentile: $137,560

Average Daily Rate
50th Percentile: $544
75th Percentile: $729
90th Percentile: $865

Occupancy
50th Percentile: 36%
75th Percentile: 39%
90th Percentile: 46%
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-Data provided by SummerOS-

Which market do you want to see next?

This week, Mark sits down with Rachel Allday, co-founder of Abode Luxury Rentals, managing nearly 200 high-end properties across Park City, Jackson Hole, and Sun Valley. Rachel shares how she and her husband built their company from scratch 18 years ago—long before Airbnb existed—and what “luxury” really means in today’s short-term rental market.

In this episode:

• How Rachel turned creativity into growth, from her first “wedding invite” mailer campaign to managing $10M+ estates
• What defines luxury: authenticity, maintenance, high-touch service, and staff-to-property ratios that ensure perfection
• Why attention to detail wins: triple inspections, white linens, local touches, and hospitality that feels human
• The importance of team culture, shared accountability, and never settling for 95%
• How Abode achieves consistent five-star reviews through inspections, standards, and guest-first thinking
• Marketing insights: why professional photography, consistent staging, and aspirational imagery matter
• VRMA’s impact on her business growth, profitability, and network of mentors and peers

Rachel also opens up about her role on the VRMA Board of Directors, where she’s helping shape the next generation of education and professionalism in the STR industry.

Connect with Rachel: abodeluxuryrentals.com
Follow Abode Luxury Rentals on Instagram
Catch Rachel at VRMA International in Las Vegas

___

Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 265+ profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Monday Market Data
Catskills, NY

Airbnb Performance Data
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3 Bedroom

Annual Revenue
50th Percentile: $37,641
75th Percentile: $56,369
90th Percentile: $76,893

Average Daily Rate
50th Percentile: $302
75th Percentile: $375
90th Percentile: $478

Occupancy
50th Percentile: 36%
75th Percentile: 48%
90th Percentile: 60%
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4 Bedroom

Annual Revenue
50th Percentile: $46,630
75th Percentile: $71,077
90th Percentile: $100,026

Average Daily Rate
50th Percentile: $420
75th Percentile: $550
90th Percentile: $708

Occupancy
50th Percentile: 31%
75th Percentile: 43%
90th Percentile: 55%
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5 Bedroom

Annual Revenue
50th Percentile: $60,015
75th Percentile: $88,303
90th Percentile: $129,536

Average Daily Rate
50th Percentile: $574
75th Percentile: $772
90th Percentile: $957

Occupancy
50th Percentile: 27%
75th Percentile: 40%
90th Percentile: 51%
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6+ Bedrooms

Annual Revenue
50th Percentile: $68,666
75th Percentile: $113,367
90th Percentile: $169,686

Average Daily Rate
50th Percentile: $701
75th Percentile: $988
90th Percentile: $1,370

Occupancy
50th Percentile: 28%
75th Percentile: 38%
90th Percentile: 47%
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-Data provided by SummerOS-

Which market do you want to see next?