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SPIFFY: Fresh Takes on Men's Grooming

SPIFFY: Fresh Takes on Men's Grooming

By: Blue Print by Adam Hurly
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From Blue Print by Adam Hurly: SPIFFY is your source for the freshest takes on men’s grooming. Hosted by longtime men’s grooming editor Adam Hurly (GQ, Robb Report, Men’s Journal—and founder of Blue Print), SPIFFY dives into any and all aspects of self-care, head to toe, from hair loss to foot creams.

In each episode, Adam is joined by experts in the field, from doctors to journalists to barbers to chemists. He’ll also highlight his favorite products and brands that many listeners will also love. (After all, Adam’s one of the guys testing hundreds of new products a month—but he has lots of all-time favorites he keeps in rotation, too.)

SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (where you can also sign up for the free men’s grooming newsletter). You can find Blue Print by Adam Hurly on YouTube (where we post lots of videos), as well as social media; our handle is @blueprintgrooming on those channels.

YouTube: https://wwww.youtube.com/@blueprintgrooming

Instagram: https://wwww.instagram.com/blueprintgrooming

TikTok: https://wwww.tiktok.com/@blueprintgrooming

Newsletter: https://www.blue-print.co/newsletter

We also post regular SPIFFY content to @spiffypod on Instagram

https://www.instagram.com/spiffypod

Adam’s Instagram: https://www.instagram.com/adamhurly

SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur.


Contact SPIFFY via Blue Print by Adam Hurly: https://blue-print.co/contact/

2025 Blue Print by Adam Hurly
Art Hygiene & Healthy Living Psychology Psychology & Mental Health
Episodes
  • The Slow Fade: What to Do About Men's Hair Thinning (And What You Can't Undo About It)
    Feb 1 2026

    Hair loss is one of those slow-motion problems that’s easy to ignore… until a photo from above makes it impossible to unsee. So what’s actually happening when your hair starts thinning? And what should you do first if you want to keep it as dense as possible for as long as possible?

    In this foundational episode of SPIFFY, grooming journalist Adam Hurly (GQ, Robb Report, Esquire... and founder of Blue Print by Adam Hurly) steps out of the host chair and into the expert seat, while producer Hady Mawajdeh takes over the mic. Hady asks the questions most guys are already Googling: the difference between recession and crown thinning, why “starting later” can change what you’re able to recover, and how to build a realistic, sustainable routine for hair retention.

    Adam breaks down the two big medical heavy hitters, the dreaded shedding phase, why consistency matters more than perfection, and what to consider if you want to add higher-cost “boosters” in clinic or at home. They also talk supplements, essential oils, why “hair loss shampoo” is mostly marketing, and what styling and haircare products can do to make your hair look fuller today, even if they’re not growing new hair.

    Disclaimer: Nothing in this show is medical advice. Please see a doctor for any questions you may have regarding your specific needs and concerns.

    We may earn commission if you use our links. Thank you.

    🧴PRODUCT LINKS

    Dr. Groot Hair Thickening Shampoo/Conditioner): https://amzn.to/4t9Dma6
    Davines VOLU Shampoo: https://amzn.to/4kcM7vZ
    Davines Replumping Shampoo: https://amzn.to/4brQu4d
    Hims Thickening Shampoo: https://fave.co/3MjN2OP (Hims) // https://amzn.to/4a7uKIi (Amazon)
    Nutrafol Men: https://amzn.to/45IohT7 (Amazon) // https://fave.co/3Qu1G4m (Nutrafol)

    MORE FROM BLUE PRINT BY ADAM HURLY

    Articles + Free Newsletter: https://www.grooming.tips
    Videos: https://www.youtube.com/@blueprintgrooming
    Instagram: https://www.instagram.com/blueprintgrooming
    TikTok: https://www.tiktok.com/@blueprintgrooming


    🌀SPONSOR

    Thank you to episode sponsor HIMS.


    Visit https://www.hims.com/blueprint to access personalized care for hair loss, sexual health, mental health, and weight loss.

    Disclaimer: Not available everywhere. Prescription products require provider consultation. See website for full details, important safety information, and restrictions.

    Show More Show Less
    51 mins
  • The Toupee Queen on the Stigma and Success of Hair Systems
    Jan 9 2026

    We’ve laughed at toupees for decades… but the joke is getting stale. Modern toupees are shockingly real, increasingly popular, and helping millions of men take control of their confidence and appearance. So why does stigma still linger? And what’s it actually like to wear one?


    In this episode, grooming journalist Adam Hurly (GQ, Robb Report, founder of Blue Print by Adam Hurly) sits down with viral hair-replacement artist Emily Cheney (better known as The Toupee Queen) to unpack everything guys need to know about hair systems: How they’re made, how much they cost, how they feel, what the maintenance looks like, and how to find an artist who will match your hair type, your vision, and your budget. Emily also explains why the first week is emotionally brutal for many guys, why more men should embrace transparency about cosmetic choices, and how a toupee can be life-changing.

    🌀GUEST: Toupee Queen Emily Cheney
    Site + Artist locator: https://toupeequeen.com/
    IG: https://www.instagram.com/thetoupeequeen/
    TikTok: https://www.tiktok.com/@legohugs
    YouTube: https://fave.co/49rike1
    Toupees by Argyle: https://www.toupeesbyargyle.com/

    Disclaimer: Nothing in this show is medical advice. Please see a doctor for any questions you may have regarding your specific needs and concerns.

    MORE FROM BLUE PRINT BY ADAM HURLY

    Articles + Free Newsletter: https://www.grooming.tips
    Videos: https://www.youtube.com/@blueprintgrooming
    Instagram: https://www.instagram.com/blueprintgrooming
    TikTok: https://www.tiktok.com/@blueprintgrooming

    Spiffy IG: https://www.instagram.com/spiffypod
    Adam IG: https://www.instagram.com/adamhurly

    🌀SPONSOR

    Thank you to episode sponsor HIMS.
    Visit https://www.hims.com/blueprint to access personalized care for hair loss, sexual health, mental health, and weight loss.

    Disclaimer: Not available everywhere. Prescription products require provider consultation. See website for full details, important safety information, and restrictions.

    🌀PRODUCT MENTIONS

    If you use our links, we may receive a commission. Thank you!

    Dr. Groot Hair Thickening Shampoo: https://amzn.to/4bpnkCB
    Conditioner: https://amzn.to/49Jiizv
    Duo: https://amzn.to/49aeZBm

    SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s co-founder and web producer, André Jabur.

    Show More Show Less
    39 mins
  • Why Isn't There a Sephora for Men? (And What Would One Even Look Like?)
    Dec 19 2025

    The numbers don't lie: Men are consuming beauty/grooming products more than ever... and some reports have them spending more money on self care products per month than women. So why isn't there a dedicated retail space for this customer, considering the grooming industry will pass $100 billion by 2034?

    In this episode, Adam and journalist Brennan Kilbane discuss the lack of a "Sephora for men", the reason behind it, and they consider what an optimal grooming retail experience should entail.

    -


    🌀GUEST: Brennan Kilbane, News and Features Editor at The Business of Beauty (for The Business of Fashion):

    https://www.instagram.com/brennankilbane/

    Medical Disclaimer: Nothing in this show should be used as personalized medical device. Please see a doctor for any questions you may have regarding your specific needs and concerns.


    MORE FROM BLUE PRINT BY ADAM HURLY:

    Articles: https://www.grooming.tips

    Videos: https://www.youtube.com/@blueprintgrooming

    Newsletter: https://www.blue-print.co/newsletter


    Link Disclaimer: If you use our links, we may receive a commission. This helps support Blue Print and Spiffy. Thank you!

    🌀SPONSOR

    Thank you to episode sponsor:

    PHILIPS NORELCO OneBlade 360 Pro Face + Body

    A hybrid trimmer and shaver, for both face and body.

    Get it on Philips: https://fave.co/4j04V0Q

    Get it on Amazon: https://amzn.to/4j15rvO

    🌀PRODUCT OF THE WEEK

    GRACE & STELLA EXFOLIATING FOOT PEEL MASK

    Lavender (4 pair): https://amzn.to/48RIVAJ

    Unscented (4 pair): https://amzn.to/491t5nf

    SPIFFY is a production of the grooming platform Blue Print by Adam Hurly, which you can read on the web at https://www.blue-print.co (where you can also sign up for the free men’s grooming newsletter).

    YouTube: https://wwww.youtube.com/@blueprintgrooming

    Instagram: https://wwww.instagram.com/blueprintgrooming

    TikTok: https://wwww.tiktok.com/@blueprintgrooming

    We also post regular SPIFFY content to @spiffypod on Instagram

    https://www.instagram.com/spiffypod

    Adam’s Instagram: https://www.instagram.com/adamhurly

    SPIFFY is produced and edited by Hady Mawajdeh, with support from Blue Print’s own co-founder and web producer, André Jabur.

    Show More Show Less
    46 mins
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