In this episode of SKUFood Recipes for Success, we sit down with Mitchell Scott, co-founder & CEO of The Better Butchers, a Canadian brand building the next generation of meat alternatives.

Mitchell comes with deep experience in the food industry, he previously co-founded another major alternative-protein brand and now is on a mission to remove animals from the food chain while building purpose-driven CPG brands.
In our conversation, Mitchell shares how The Better Butchers uses mushroom-based proteins and mycelium technology to craft sustainable meat alternatives, how they plan to launch cultivated/fermented meat products, and how they’re positioning themselves in a rapidly evolving retail landscape.

We also dive into the lessons learned from scaling disruptive food brands, navigating investor and regulatory hurdles, and what it takes to build a brand that resonates with modern consumers who care about flavour and the planet.
This episode is for entrepreneurs and food-brands looking to build with purpose, and make meaningful impact in the supermarket aisle.

Website: https://www.thebetterbutchers.com/
Instagram: https://www.instagram.com/thebetterbutchersmeat/
Facebook: https://www.facebook.com/p/The-Better-Butchers-100088953283487/
LinkedIn: https://www.linkedin.com/in/mitchell-the-scott/

If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

If you would like to be on the show, send us an email :

peter@skufood.com or susan@skufood.com

Keep informed and up to date about the latest news in the food industry, and follow us on social media:

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Thanks for listening!

In this episode of SKUFood Recipes for Success, we sit down with Natalie Frederick-Wilson, Business Advisor at the Centre for Women in Business and program lead for SPICE – the Specialized Program in Cooking Entrepreneurship.

With a focus on empowering under-represented women—particularly Black Nova Scotian, Indigenous, immigrant, and newcomer entrepreneurs—Natalie shares how SPICE helps food founders turn their passion for cooking into sustainable, scalable businesses. From accessing commercial kitchens to understanding food safety regulations and navigating co-packing partnerships, she reveals the practical supports and community connections that help level the playing field in Canada’s food industry.

Hear how SPICE is reshaping food entrepreneurship through hands-on business training, mentorship, and manufacturing readiness—and why inclusive support systems are key to building a stronger, more diverse food ecosystem.

https://www.linkedin.com/in/natalie-frederick-wilson-338b1873?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

https://www.centreforwomeninbusiness.ca/about/our-team/natalie-frederick-wilson/

https://www.centreforwomeninbusiness.ca/learning/spice-specialized-program-in-cooking-entrepreneurship/

If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

If you would like to be on the show, send us an email :

peter@skufood.com or susan@skufood.com

Keep informed and up to date about the latest news in the food industry, and follow us on social media:

• Join our weekly SKUFood newsletter
• Connect with Peter on LinkedIn
• Follow us on Instagram

Thanks for listening!

In this episode of SKUFood Recipes for Success, we sit down with Pedja Radjenović, a CPG strategist who helps founders transform their brand stories into strategies that actually sell.

After building multi-million dollar brands at Molson Coors and Carlsberg, Pedja discovered that the difference between a good product and a great brand comes down to one thing, how well you tell your story. With experience leading brand growth across borders, he understands the nuances of positioning, messaging, and selling in different markets.

Today, Pedja works with food and beverage founders to sharpen their positioning, clarify their message, and stand out in the crowd. In this conversation, he shares what makes a story stick, the kind that consumers connect with and retailers rally behind.

This episode is a must-listen for founders ready to move beyond features and claims, and start building a brand narrative that opens doors and keeps shelves stocked.

Linkedin: linkedin.com/in/predragradenovic?originalSubdomain=ca

Email: pr@wtnv.ca

If you like what you heard leave us a comment or a review and subscribe wherever you listen to your podcasts.

If you would like to be on the show, send us an email :

peter@skufood.com or susan@skufood.com

Keep informed and up to date about the latest news in the food industry, and follow us on social media:

• Join our weekly SKUFood newsletter
• Connect with Peter on LinkedIn
• Follow us on Instagram

Thanks for listening!