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SEO 101

SEO 101

By: WMR.FM
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SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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Episodes
  • SEO 101 Ep 518: Year-End SEO Changes, Google AI Blunders, and the Small Business SEO Playbook for 2026

    SEO 101 Ep 518: Year-End SEO Changes, Google AI Blunders, and the Small Business SEO Playbook for 2026
    Dec 18 2025

    In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into the rapid evolution of AI in SEO, Google's underinvestment in AI, core SEO quality factors for AI search, AI overviews in search results, and their impact on click-through rates. They also discuss local SEO issues, Google business profile review bugs, and actionable strategies for small business success in 2026.



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    40 mins
  • SEO 101 Ep 517: Getting Ready for 2026 with Google Core Updates, LLMs Txt, and Search Console Experiments

    SEO 101 Ep 517: Getting Ready for 2026 with Google Core Updates, LLMs Txt, and Search Console Experiments
    Dec 11 2025

    In this episode of SEO 101, Scott Van Achte covers the December 2025 Google core update, ongoing search ranking volatility, and changes to Google Search Console including AI-powered configuration and new social insights. He also discusses the relevance of LLMs.txt, a study on AI mode and transactional queries, and best practices for structured data in Google Shopping.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
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    22 mins
  • SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses

    SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses
    Nov 27 2025

    In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps.

    They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search results and evolving industry terminology.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
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    36 mins
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