On todays episode of Sole Sisters, Justine and Kylie welcome a very special guest, Lindsay Housman, the CEO and founder of Hettas. They begin with a conversations surrounding the development of her athletic shoe brand specifically tailored to women’s anatomy. After experiencing foot injuries from running in shoes designed for men, Housman partnered with experts to conduct extensive bio-mechanical research and community-led studies in Vancouver. They talk about the brand’s commitment to addressing unconscious design bias in the sports industry while fostering a supportive community for female athletes. Beyond footwear, Housman explores the importance of modeling an active lifestyle for the next generation to encourage lifelong participation in sports. The sisters also big up her direct-to-consumer business model and the always challenging journey of balancing entrepreneurship with family and various recreational sports.

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SPECIAL EVENT and GIVEAWAY

Register for our special Hettas Demo Shoe Run (Reno, Nevada): HERE

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On today's show the conversation takes us to Italy where we have an excellent chat with ultra runner Michele Graglia. I had never met Michele before but the conversation really flowed and we ended speaking for over an hour! Michelle is an elite ultramarathoner who transitioned into the sport after a successful career as a professional model. He discusses his upbringing in the Italian Alps, explaining how his childhood connection to the mountains eventually led to leave the high-fashion industry for the world of extreme racing.

Graglia details his victories in prestigious events like Badwater 135 and his record-setting run across the Atacama Desert, emphasizing the mental discipline and logistical precision required for such feats. The conversation explores the evolving landscape of ultrarunning, touching on the financial challenges professional athletes face as the sport grows more commercial. He also recounts a harrowing encounter with an Arctic wolf during a race in the Yukon, illustrating the profound solitude and primal nature of her adventures. Finally, Graglia shares his future aspirations, including her current training for the Tor des Géants, a notoriously difficult 220-mile mountain race.

For the FREE BOOK GIVEAWAY ENTER: HERE

Ostrich Running: HERE

Hettas Running: HERE

Full Transcript: HERE

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Every night, Martin Haelstrom has the same nightmare: he runs to save his father trapped in a burning cabin, but never makes it in time. Just like that night all those years ago. Now, Martin returns as an adult to Washington State to rebuild the cabin and beat his time in a 5-mile race. The same time he’s beat all over the world on different terrain, but this time it’s not the environment that will challenge him. Something from the past wants to push him to his limits. Something wants him dead. Haunted by a horrible family secret, Martin must unravel the mystery of the cabin fire before his time is up.

An immersive audio-thriller, this Running Scared Jogcast will motivate and entertain you on your next jog! Best experienced with headphones on a long run.

Contains gory violence and coarse language. Not recommended for children.

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