Dr. Jessica Bartley is the Senior Director of Psychological Services for the United States Olympic and Paralympic Committee. A licensed psychologist, clinical social worker andCertified Mental Performance Consultant with the Association for Applied Sport Psychology, Dr. Bartley joined the USOPC in 2020.

In this episode, Dr. Bartley discusses:

• The sport psychology and mental performance services USOPC athletes can access, and how Team USA athletes may use the services to advance their performances ahead of the Olympic Games;
• How performance anxiety manifests for Team USA athletes and strategies she provides them to address it;
• Mindset techniques she frequently shares with athletes and how they can help performance; and
• How she and her team and proactively working with Team USA athletes to combat the post-Olympic blues.

Learn more about the USOPC's psychological services here.

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Amy Errett is the Founder and CEO of Madison Reed, which offers award-winning hair color free from harmful ingredients and is sold online and in its Hair Color Bars. Amy’s founding of Madison Reed followed a successful career in finance and past role as a CEO.

Using her career as background, Amy discusses:

• The role curiosity played in her success and the founding of Madison Reed;
• How mission factors into building winning brands; and
• How to find your personal “north star” to develop a mission.

Amy then discusses Madison Reed's investment in women's sports sponsorships to explore:

• The unique approach Madison Reed takes in partnering with athletes to foster female entrepreneurship;
• The impact and value Madison Reed’s women’s sports partnerships have driven for the company;
• The marketing surprises Madison Reed has encountered in sponsoring women's sports; and
• Guidance for companies, athletes and teams in curating impactful sports sponsorships.

Learn about Madison Reed's sports sponsorships here.

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Maddie Gardner is one of the world's most recognized cheerleaders. As the point flyer for the Cheer Extreme Allstars, she won gold at the Cheerleading Worlds in 2010 and 2012. She was a member of the University of North Carolina at Chapel Hill cheerleading team and today is the Content Marketing Manager for Varsity Spirit, where she is helping launch the Pro Cheer League.

In this episode, Maddie discusses:

• How cheerleading helped establish her identity and the loss of athletic identity cheerleaders face after their participation in the sport ends;
• The evolution of cheerleading talent, the growing cheerleading marketplace and how the Pro Cheer League is creating unprecedented opportunities in the sport;
• How she built her social media following to become the world's first "cheerlebrity";
• Advice for how to build lasting personal brands; and
• Why she signed with an agent and the type of representation cheerleaders need.

Learn more about the Pro Cheer League here.

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