Episodes

  • Why Rich Text Is Moving To Patreon
    Mar 3 2026
    If you’re a Substack subscriber, go check your email for a gift link to access Rich Text! (If it's not there, it will be within an hour or so.) Everyone else, welcome! A little over five years ago, we started Rich Text on Substack because we needed a change. We had been at HuffPost for a decade, from the peak of its heyday to its somewhat ignominious acquisition by BuzzFeed. We had cycled through different positions as writers and editors, and we had survived round after round of layoffs. We had started Here to Make Friends, a feminist reality dating show podcast, and it had lasted despite occasional attempts by management to pivot it to video. We had been lucky enough to collaborate with brilliant editors, writers and producers, but we had also watched those colleagues leave. We were burnt out and rudderless. Our hope was that a little side project on Substack would give us a low-stakes, chill place to mess around, blog, try random stuff, and get back in touch with our voices. A creative refresh, if you will. Then, almost exactly five years ago, the layoff cycle finally came for us. We were called into our virtual HR meetings with a taped (but unedited) “Bachelor” recap still dangling. It was never published. But we weren’t ready to say goodbye to podcasting, and we were suddenly energized by the possibility of taking control of the show, of our writing, and of our creative futures. Substack became not just a space to experiment, but the home base of our entire body of work. And our wonderful subscribers allowed us to keep doing that work – while paying our bills, including Claire’s eye-popping daycare tuition.In so many ways, our time at Substack gave us all of the things we had ever hoped for. We were able to build, brick by brick, a tiny media company of two. We were able to pay for our health care (Emma) and child care (Claire). We found a vibrant community full of brilliant, challenging, funny people – all of whom wanted to analyze culture in the way that we did! After years of being limited to “Bachelor” recaps on our podcast, and following the whims of editorial leadership when it came to story selection, we were able to truly take the reins, writing and podcasting about all the reality shows, rom-coms, weird viral essays, prestige dramas, and sociopolitical trends our little hearts desired. And we got to do it all on our terms, for the best audience in the business. We have never taken these gifts for granted, not for one single day. We recognize how very lucky we are to be able to make a living doing something that we truly love, and we're incredibly, profoundly grateful to all of you for supporting our work.But as with any media ecosystem, even a relatively scrappy indie one, there came challenges. After years of natural growth and support from Substack staffers, both waned. The platform began to prioritize bringing over large, institutional publications and celebrity writers over mid-size publications like ours. Discoverability became more challenging, and Substack kept ending up in the news because of its tacit support for Nazis and transphobes. The latest big development is that Substack has partnered with… Polymarket. All of these things left us with the looming sense that we would have to make the leap to another platform at some point in time. But, of course, making a big change is really fucking scary. Especially when that change could upend your ability to pay your bills. So when Patreon reached out, it felt like a golden opportunity to make a leap with real support – and one we might never get again. Patreon is a platform built originally for podcasters, which is a big part of what we do on Rich Text. We loved the idea of being in a place where audio content is truly valued, and where we can be an active part of shaping what the newsletter product will be in the future. We loved that the financial investment that Patreon was willing to make into our scrappy little media project would allow us to rebuild without complete and total panic haunting us at every turn. Patreon, of course, isn’t perfect. No platform will be. But the hope is that we can write our next chapter sustainably. We want to set ourselves up so that Rich Text is something we can continue making for the next five years and then another five years after that. And we feel like some of the new features we’ll have access to on Patreon – organized collections! The ability to pay for one-off posts or series! More tier options! – will allow us to grow in a healthy way.Now that we’re here, in our unfamiliar new home, surrounded by moving boxes and art we don’t know where to hang yet, it feels a little scary and stressful. There’s a lot to do. But that also means a lot of possibility. All the same things you knew and (hopefully) loved back at Substack will be here: weekly recommendations and podcasts, occasional essays, subscriber chats. We’re also looking forward to experimenting with...
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    9 mins
  • Smutty Historical Romance Has Taken Over
    Mar 2 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    The bosoms, they are heaving. The corsets, they have been unlaced. With the release of Emerald Fennell’s “Wuthering Heights,” a film that offers such a stickily horny and romanticized take on Emily Brontë’s tale of emotional trauma and Gothic horrors that multiple critics glossed it as “fan fiction,” it seems…

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    10 mins
  • 'Tell Me Lies' Finale & Grappling With 'ANTM'
    Feb 20 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    In 2009 on “Tell Me Lies,” Lucy’s life is crashing and burning right into the ground. In 2009 in the real world, Tyra Banks was teaching young women how to “smize” on the hit show “America’s Next Top Model.” This week, we dive into both versions of the late aughts — fictional and reality.

    Timestamps for easy listening:

    0:00The “Tell Me Lies” series finale

    43:12The twisted legacy of “America’s Next Top Model”

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    10 mins
  • Who Gets To Be A Good Mom?
    Feb 9 2026

    A decade or so ago, it seemed like the coolest kind of mom to be was a bad one. They blew off PTA meetings, were fueled by rosé, and wrote irreverent blogs about their children’s tantrums and diaper blowouts. They rejected the sentimentalized idea of motherhood as a sacred calling in service of which a woman must relinquish her independence, her sexuality, her anger, her very identity. Smash cut to 2026, and the mothers of America seem to be locked in a constant, frenzied battle about who can gently, authoritatively, attachedly, and and intensively parent the best. The government lionizes white, conservative mothers who bear large broods, while separating immigrant mothers from their children and smearing liberal women who oppose the administration as “gangs of wine moms.” The labels of “good mom” and “bad mom” seem more oppressive than ever. How did we get here?

    In journalist Ej Dickson’s new book “One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate,” she unravels the trope of the bad mother, from its origins as a tool in upholding white supremacy to its proliferation into a host of bad mom archetypes we now encounter every day. Lately, we’ve been thinking a lot about these labels — how they are used to determine which women in our society deserve support, grace, freedom, and even life. So we were delighted to get to chat with Dickson about her entertaining and enraging book, which explores the idea of the bad mom largely through reconsiderations of cultural figures (Stifler’s mom, Mommie Dearest, Mama Rose). We also talked about some of the good/bad mom types that are on our minds the most lately, like gentle moms and MAHA moms.

    Toward the end of our conversation, Dickson brought up the short-lived aughts reclamation of the “bad mom” label. Why did it end? Should we bring it back? Or is there another path to escaping the tyranny of the bad mom label? We may not have the answers, but we gave it a shot!

    We hope you enjoy this conversation, and if you do, we recommend checking out “One Bad Mother” — we didn’t have time to even scratch the surface of this fantastic book.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit claireandemma.substack.com/subscribe
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    1 hr and 12 mins
  • 'Bridgerton' S4 Is A Class-Conscious Cinderella Story
    Feb 3 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    The central theme of this season of Netflix romance series “Bridgerton” comes into sharp focus the end of the first episode.

    After charming rakish second son Benedict Bridgerton at his mother’s masquerade ball with her witty banter and sense of wonder, our masked heroine rushes home. We see her remove her formal glove, shoes and mask. Suddenly, she is staring into the humble mirror in her bedchamber, her full face in view for the first time. And instead of finery, she is dressed in a maid’s outfit. The major roadblock to a relationship between Sophie Baek and Benedict Bridgerton will not be a misunderstanding or a clash of personalities or a one-sided desire to end a bloodline. Instead, it will be something quite tangible, especially during the Regency era. It will be about class.

    It’s a fascinating moment for this season to hit our screens. On the one hand, as many viewers have noted, the uneven power dynamics of a Cinderella-inspired story — as this one definitively is — feel less fun to explore in fiction when we’re seeing the very real rollbacks of the rights of women in this country. (Part of why “Heated Rivalry” felt like such a salve to so many women viewers.) On the other hand, it’s clear that the writers injected some real class consciousness and modern labor politics into the text of the show. And that revamped text feels quite timely. (See: Mrs. Varley telling Lady Featherington off for using the language of “family” as a way to underpay her for two decades.)

    In this episode, we get into it all: the class dynamics, the power of AAPI representation, the ways in which the Cinderella tropes work and don’t, the many ancillary B-plots, and the pointed ways that the writers changed the plot of the show from its source material. Hope you enjoy! Xo

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    10 mins
  • The White House Baby Boom & 'Tell Me Lies' S3
    Jan 29 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    This week, we’re diving into two topics that, somehow, both involve evil Stephens who want women to have their babies for nefarious reasons: the recent wave of high-profile, propagandistic pregnancy announcements in the Trump White House, and the current season of the dark teen soap “Tell Me Lies.”

    First, we get into the MAGA baby boom. Over the past mo…

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    10 mins
  • 'Wine-Mom Gangs' Run Amok & 'LIB Germany' S2's Happy Endings
    Jan 22 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    On this week’s episode of the Rich Text podcast, we’re tackling two totally disparate topics: the rage-fueled war on liberal white women and the end of “Love Is Blind Germany” season 2. Because, as we alway say… women contain multitudes.

    First, we dive into the right-wing ire being directed at white women who are ch…

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    10 mins
  • 'Toxic' Celeb Mom Groups, A Rant About The Golden Globes & LIB Germany E5-8
    Jan 15 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    You know we had to come back and finish discussing the first drop from “Love Is Blind Germany” season 2, and we are doing that today! But first, we needed to unburden ourselves about a couple other Cultural Conversations: the Golden Globe Awards adding a Be…

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    10 mins