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Rich Text

Rich Text

By: Emma Gray & Claire Fallon
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 Claire Fallon and Emma Gray obsessively analyze our cultural obsessions, from fashion trends to books to the buzziest TV shows.

claireandemma.substack.comCLAIRE AND EMMA LLC Art Relationships Social Sciences
Episodes
  • Why Rich Text Is Moving To Patreon

    Why Rich Text Is Moving To Patreon
    Mar 3 2026
    If you’re a Substack subscriber, go check your email for a gift link to access Rich Text! (If it's not there, it will be within an hour or so.) Everyone else, welcome! A little over five years ago, we started Rich Text on Substack because we needed a change. We had been at HuffPost for a decade, from the peak of its heyday to its somewhat ignominious acquisition by BuzzFeed. We had cycled through different positions as writers and editors, and we had survived round after round of layoffs. We had started Here to Make Friends, a feminist reality dating show podcast, and it had lasted despite occasional attempts by management to pivot it to video. We had been lucky enough to collaborate with brilliant editors, writers and producers, but we had also watched those colleagues leave. We were burnt out and rudderless. Our hope was that a little side project on Substack would give us a low-stakes, chill place to mess around, blog, try random stuff, and get back in touch with our voices. A creative refresh, if you will. Then, almost exactly five years ago, the layoff cycle finally came for us. We were called into our virtual HR meetings with a taped (but unedited) “Bachelor” recap still dangling. It was never published. But we weren’t ready to say goodbye to podcasting, and we were suddenly energized by the possibility of taking control of the show, of our writing, and of our creative futures. Substack became not just a space to experiment, but the home base of our entire body of work. And our wonderful subscribers allowed us to keep doing that work – while paying our bills, including Claire’s eye-popping daycare tuition.In so many ways, our time at Substack gave us all of the things we had ever hoped for. We were able to build, brick by brick, a tiny media company of two. We were able to pay for our health care (Emma) and child care (Claire). We found a vibrant community full of brilliant, challenging, funny people – all of whom wanted to analyze culture in the way that we did! After years of being limited to “Bachelor” recaps on our podcast, and following the whims of editorial leadership when it came to story selection, we were able to truly take the reins, writing and podcasting about all the reality shows, rom-coms, weird viral essays, prestige dramas, and sociopolitical trends our little hearts desired. And we got to do it all on our terms, for the best audience in the business. We have never taken these gifts for granted, not for one single day. We recognize how very lucky we are to be able to make a living doing something that we truly love, and we're incredibly, profoundly grateful to all of you for supporting our work.But as with any media ecosystem, even a relatively scrappy indie one, there came challenges. After years of natural growth and support from Substack staffers, both waned. The platform began to prioritize bringing over large, institutional publications and celebrity writers over mid-size publications like ours. Discoverability became more challenging, and Substack kept ending up in the news because of its tacit support for Nazis and transphobes. The latest big development is that Substack has partnered with… Polymarket. All of these things left us with the looming sense that we would have to make the leap to another platform at some point in time. But, of course, making a big change is really fucking scary. Especially when that change could upend your ability to pay your bills. So when Patreon reached out, it felt like a golden opportunity to make a leap with real support – and one we might never get again. Patreon is a platform built originally for podcasters, which is a big part of what we do on Rich Text. We loved the idea of being in a place where audio content is truly valued, and where we can be an active part of shaping what the newsletter product will be in the future. We loved that the financial investment that Patreon was willing to make into our scrappy little media project would allow us to rebuild without complete and total panic haunting us at every turn. Patreon, of course, isn’t perfect. No platform will be. But the hope is that we can write our next chapter sustainably. We want to set ourselves up so that Rich Text is something we can continue making for the next five years and then another five years after that. And we feel like some of the new features we’ll have access to on Patreon – organized collections! The ability to pay for one-off posts or series! More tier options! – will allow us to grow in a healthy way.Now that we’re here, in our unfamiliar new home, surrounded by moving boxes and art we don’t know where to hang yet, it feels a little scary and stressful. There’s a lot to do. But that also means a lot of possibility. All the same things you knew and (hopefully) loved back at Substack will be here: weekly recommendations and podcasts, occasional essays, subscriber chats. We’re also looking forward to experimenting with...
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    9 mins
  • Smutty Historical Romance Has Taken Over

    Smutty Historical Romance Has Taken Over
    Mar 2 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    The bosoms, they are heaving. The corsets, they have been unlaced. With the release of Emerald Fennell’s “Wuthering Heights,” a film that offers such a stickily horny and romanticized take on Emily Brontë’s tale of emotional trauma and Gothic horrors that multiple critics glossed it as “fan fiction,” it seems…
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    10 mins
  • 'Tell Me Lies' Finale & Grappling With 'ANTM'

    'Tell Me Lies' Finale & Grappling With 'ANTM'
    Feb 20 2026
    This is a free preview of a paid episode. To hear more, visit claireandemma.substack.com

    In 2009 on “Tell Me Lies,” Lucy’s life is crashing and burning right into the ground. In 2009 in the real world, Tyra Banks was teaching young women how to “smize” on the hit show “America’s Next Top Model.” This week, we dive into both versions of the late aughts — fictional and reality.

    Timestamps for easy listening:

    0:00 — The “Tell Me Lies” series finale

    43:12 — The twisted legacy of “America’s Next Top Model”
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    10 mins
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