The guys are back and in this episode Dustin puts Justin in the hot seat with the burning question that most sellers are dying to know the answer to from marketing..."So, what would you say you do here?" Great movie references aside, in this episode Dustin live fires some topics to get Justin's thoughts on how ABM supports the lifecycle of an account in enterprise sales. They discuss building awareness in new logos all the way to expanding an account post-win. This one is jammed back with goodness! 

Justin and Dustin are back with a very special guest! The guys are joined by Tyler Pleiss, Snr. Marketing Manager at Clari. In this episode they go deeper into the exercise of selecting target accounts for a strategic selling team. Tyler brings in a wealth of knowledge and drops nuggets of gold of what he's seen be successful and cautions us on the pitfalls some teams could fall into. 

The fellas are back with a fresh episode where they talk ICP and Targeted Accounts. They weigh in on the difference between the two, who needs to be involved in building segments these out, and share some ideas on how to go about building them.

Welcome back to another episode of Revvin' the Revenue Engine! In this episode, Justin and Dustin discuss what is the bigger needle mover, Leads or Accounts? Justin has this conversation regularly with his marketing peers so in this episode we hear from Dustin to what matters most to him as an enterprise seller and get his hot take on what a "bad lead" typically really means. 

In this episode, Justin and Dustin break down what goals sales and ABM should be working to accomplish together.  From segmentation, acquisition, acceleration, and expansion, the guys discuss what commercial organizations could focus on to bring tight alignment between sales and ABM through join goals and truly working as one team. 

Join Dustin Abney and Justin Fordham as they introduce you their new podcast, Revvin' the Revenue Engine. In this first episode, the genesis episode, Dustin and Justin share a little bit about themselves and what's motivated them to start a podcast focused on sales and marketing alignment in the B2B software world.