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Revvin’ the Revenue Engine

Revvin’ the Revenue Engine

By: Justin & Dustin
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About this listen

 Revvin' the Revenue Engine is a podcast focused on discussing how sales and marketing functions can better align in B2B software sales. This show brings a new perspective to this topic by being hosted by a seasoned seller and marketer. That's right! Sales and marketing hanging out and getting along! Join Justin Fordham and Dustin Abney as they share what has worked for them working in ABM and Enterprise Sales and have a little fun while doing it!© 2024 Revvin’ the Revenue Engine Economics
Episodes
  • Ep 06: So what would you say you do here?

    Ep 06: So what would you say you do here?
    Jul 14 2023

    The guys are back and in this episode Dustin puts Justin in the hot seat with the burning question that most sellers are dying to know the answer to from marketing..."So, what would you say you do here?" Great movie references aside, in this episode Dustin live fires some topics to get Justin's thoughts on how ABM supports the lifecycle of an account in enterprise sales. They discuss building awareness in new logos all the way to expanding an account post-win. This one is jammed back with goodness! 
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    34 mins
  • Ep 05: Selecting Target Accounts with Tyler Pleiss

    Ep 05: Selecting Target Accounts with Tyler Pleiss
    Jun 13 2023

    Justin and Dustin are back with a very special guest! The guys are joined by Tyler Pleiss, Snr. Marketing Manager at Clari. In this episode they go deeper into the exercise of selecting target accounts for a strategic selling team. Tyler brings in a wealth of knowledge and drops nuggets of gold of what he's seen be successful and cautions us on the pitfalls some teams could fall into. 
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    27 mins
  • Ep 04: ICP & Target Accounts

    Ep 04: ICP & Target Accounts
    May 11 2023

    The fellas are back with a fresh episode where they talk ICP and Targeted Accounts. They weigh in on the difference between the two, who needs to be involved in building segments these out, and share some ideas on how to go about building them.
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    25 mins
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