In episode 48 of Retail Checks and Balances, join Kevin Spencer as he dives into the world of e-commerce with special guest Will Haire, Co-founder of Bellavix, an Amazon and Walmart marketplace advertising agency, as he shares his journey in helping brands scale on major marketplaces through effective marketing and advertising strategies.

Tune in to learn about the intricacies of marketplace advertising and how it influences consumer behavior.

TIMESTAMPS

[00:01:46] Influencing consumer purchasing behavior.

[00:05:42] Misconceptions about advertising expectations.

[00:09:01] Affiliate marketing program strategy.

[00:14:09] Marketplace strategy for e-commerce.

[00:15:34] Amazon's dominance in e-commerce.

[00:20:34] Premium product marketing strategies.

[00:25:44] AI in brand management efficiency.

[00:27:42] Developing future leaders.

[00:34:35] The importance of co-founders.

[00:36:26] Work-life balance challenges.

[00:39:25] Family time versus work balance.

QUOTES

• "AI has just helped us do a lot more with less." -Will Haire
• "Every person that you hire needs to be better than the last." -Will Haire
• "I love influencing people's behavior, which makes me an advertiser." -Will Haire

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Will Haire

LinkedIn: https://www.linkedin.com/in/willhaire/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Bellavix: https://www.bellavix.com/

In episode 47 of Retail Checks and Balances, Kevin Spencer welcomes back Nat Pavic from KIBO, as she discusses how KIBO is leveraging cutting-edge technology to empower both small and large retailers, making it easier to adapt to the ever-changing landscape of commerce.

Tune in for valuable insights that can help grow your business and navigate the complexities of commerce.

TIMESTAMPS

[00:01:40] Agentic commerce and AI agents.

[00:05:55] AI agents in online shopping.

[00:07:18] Guided shopping experience evolution.

[00:12:55] AI agents in immersive experiences.

[00:16:15] AI handling irate customers.

[00:19:36] Retail jobs and technology impact.

[00:22:34] Reverse logistics in e-commerce.

[00:27:06] Dropshipping and marketplace integration.

[00:29:11] Marketplace opportunities for renovations.

[00:35:49] Decentralization of the purchasing process.

[00:38:55] Next-gen transformation in commerce.

[00:40:06] AI empowering smaller companies.

[00:44:20] AI in e-commerce improvement.

QUOTES

• "I think the possibilities are endless, but I think that there's a lot of benefit, a lot of low-level lift that agents can do right now." -Nat Pavic
• "They're more likely to interact with something that's AI because they know that they won't be judged." -Nat Pavic
• "AI is going to change everything. AI is going to make it so that smaller companies can operate as if they're bigger companies." -Nat Pavic

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Nat Pavic

LinkedIn: https://www.linkedin.com/in/natpavic/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

KIBO: https://kibocommerce.com/blog/author/nat-pavic/

In episode 46 of Retail Checks and Balances, Kevin Spencer dives into the significance of celebrating business anniversaries in the retail and hospitality industry. Whether you're marking your first year or your fiftieth, anniversaries are more than just milestones—they're opportunities to deepen customer loyalty, reflect on your journey, and show appreciation to those who have supported you along the way.

Tune in to discover how to make your anniversary a memorable event that not only celebrates your brand but also honors the community that keeps it thriving.

TIMESTAMPS

[00:00:51] Anniversary celebrations for businesses.

[00:05:01] Community building in branding.

QUOTES

• "An anniversary is more than just a number. It's a chance to say thank you, deepen the loyalty, generate that energy."
• "Celebrate not just your brand, but the community that keeps it alive."

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

In episode 45 of Retail Checks and Balances, Kevin Spencer interviews Elizabeth Greene, Co-founder of junglr.com, as she shares the unique relationship between Amazon ads and sales growth, highlighting that leveraging these ads can enhance organic rankings without compromising customer experience.

Tune in to discover how effective advertising strategies can drive success for retailers in the ever-evolving e-commerce landscape.

TIMESTAMPS

[00:01:10] Amazon ads agency growth strategies.

[00:03:42] Ad strategy based on goals.

[00:09:14] Ad strategy and goal alignment.

[00:11:46] Bid optimization strategies.

[00:15:20] Ads audit for brand evaluation.

[00:18:42] Amazon growth equation.

[00:20:59] Product launch strategies and budgets.

[00:25:50] AI innovation in advertising.

[00:28:25] AI limitations in decision-making.

[00:34:40] Legacy and impact in business.

[00:36:49] Legacy through shared knowledge.

QUOTES

• "For me, the most interesting thing in legacy is definitely going to be impacts I can have in my specific circles." -Elizabeth Greene
• “Trust is a really big factor, obviously, you know, if you're handing over ad budgets to somebody, you want to make sure it's deployed strategically by somebody who, like, knows what the heck they're doing.” -Elizabeth Greene
• "Ads become quite lucrative if you know how to do it well." -Elizabeth Greene

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Elizabeth Greene

Facebook: https://www.facebook.com/ElizabethatJunglr/

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/

Twitter: https://x.com/Junglr_LLC

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Junglr: https://junglr.com/

In episode 44 of Retail Checks and Balances, Kevin Spencer interviews Chris Peterson, the Co-Founder of Lifemind and the Author of Red and Blue Customers, as he shares his extensive background in marketing and his journey into understanding the distinct values and purchasing behaviors of liberal and conservative customers.

Tune in to discover valuable insights that can help grow your business in the ever-evolving world of retail and hospitality.

TIMESTAMPS

[00:02:31] Customer buying behavior differences.

[00:04:12] Market values and consumer behavior.

[00:08:16] Liberal vs. conservative customer satisfaction.

[00:12:41] Business values and customer alignment.

[00:16:35] AI shaping customer communications.

[00:20:58] Celebrity endorsement strategies.

[00:26:12] Customer preferences: liberal vs. conservative.

[00:28:02] Customer worldview and marketing strategy.

[00:32:32] Retail and franchise insights.

[00:38:07] Customer analysis without sensitive data.

[00:40:29] Understanding customer beliefs.

QUOTES

• "It's not about waving some issue in front of people and polarizing them. It's about understanding how to make a product fit better into a customer's life based on how they see the world." - Chris Peterson
• "There's a misconception today that businesses are neutral and there's no such thing because every business will always project probably a little bit more of a liberal set of values or conservative." - Chris Peterson
• "I think this is where AI is, that dispassionate voice that can help you shape your business in a manner that creates a greater fit between your product and your market." - Chris Peterson

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Chris Peterson

LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

WEBSITES

Rod Plus Solutions: https://rodplussolutions.com/

Lifemind: https://www.lifemind.ai/

SUBSCRIBE AND AVAIL THE BOOK HERE!

Red and Blue Customers: https://redandblue.substack.com/

In episode 43 of Retail Checks and Balances, Kevin Spencer delves into the critical and alarming issue of ransomware in the retail sector. He discusses the widespread impact of cybercrime on businesses of all sizes, from major brands to local shops, emphasizing that ransomware is not just a concern for Fortune 500 companies.

Tune in to learn more about safeguarding your retail operations in an increasingly digital landscape.

TIMESTAMPS

00:00:00 - Introduction to Retail Checks and Balances

00:01:50 - What is Ransomware?

00:02:34 - Why Retailers Are Prime Targets

00:03:54 - How Ransomware Attacks Happen

00:04:39 - Protecting Your Business

00:05:57 - Importance of Cybersecurity for Small Retailers

00:06:51 - The Evolving Nature of Ransomware

00:07:14 - Personal Cybersecurity Measures

00:07:47 - Final Thoughts and Recommendations

QUOTES

• “You have to do some employee training to protect your business, make cybersecurity awareness part of onboarding and ongoing training for everybody in the organization.”
• "Retailers often think they're too small to be a target, but that's exactly what makes them vulnerable."

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

In episode 42 of Retail Checks and Balances, Kevin Spencer interviews Natalija Pavic, the Marketing Director of Kibo Commerce, as she discusses her diverse roles in sales, product marketing, and development, highlighting her passion for all aspects of the industry.

Tune in to learn more about her insights on the retail and hospitality industry and the exciting trends shaping its future.

TIMESTAMPS

[00:02:27] Product marketing and communication.

[00:04:29] Composable e-commerce solutions.

[00:09:35] Incremental innovation in business.

[00:13:32] E-commerce transformation and consumer expectations.

[00:20:22] Sustainability in product lifecycle.

[00:25:22] Work-life balance challenges discussed.

[00:30:03] Legacy and career reflection.

[00:32:43] Finding your Ikigai.

[00:35:44] Podcast subscription and reviews.

QUOTES

• "Some people just buy something based on the brand. They don't really investigate the product." - Kevin Spencer
• “Work isn't everything. Work is really a sum of interesting challenges and interesting problems to solve, but definitely not identity-driven in that manner." - Natalija Pavic
• "Once you align things that drive you with things that you're interested in and with things that you're good at, then that's the like magic Venn diagram." - Natalija Pavic

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Natalija Pavic

LinkedIn: https://www.linkedin.com/in/natpavic/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Kibo Commerce: https://kibocommerce.com/

In episode 41 of Retail Checks and Balances, Kevin Spencer dives into the fascinating world of digital wallets and explores how they are revolutionizing the way we handle money.

Tune in to learn how these innovations are shaping the future of commerce and what they mean for your business.

TIMESTAMPS

[00:01:45] Digital wallets and their evolution.

[00:05:49] Future of digital wallets.

QUOTES

• “AI-powered wallets, imagine your digital wallet doing more than just storing cards. It can help you manage your money. AI wallets are emerging, offering budgeting tools, automatic savings, fraud detection.”
• “Digital walls are just about payments anymore. They're becoming financial ecosystems. It's going to shape how we interact with money and identity.”

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/