In episode 48 of Retail Checks and Balances, join Kevin Spencer as he dives into the world of e-commerce with special guest Will Haire, Co-founder of Bellavix, an Amazon and Walmart marketplace advertising agency, as he shares his journey in helping brands scale on major marketplaces through effective marketing and advertising strategies.

Tune in to learn about the intricacies of marketplace advertising and how it influences consumer behavior.

TIMESTAMPS

[00:01:46] Influencing consumer purchasing behavior.

[00:05:42] Misconceptions about advertising expectations.

[00:09:01] Affiliate marketing program strategy.

[00:14:09] Marketplace strategy for e-commerce.

[00:15:34] Amazon's dominance in e-commerce.

[00:20:34] Premium product marketing strategies.

[00:25:44] AI in brand management efficiency.

[00:27:42] Developing future leaders.

[00:34:35] The importance of co-founders.

[00:36:26] Work-life balance challenges.

[00:39:25] Family time versus work balance.

QUOTES

• "AI has just helped us do a lot more with less." -Will Haire
• "Every person that you hire needs to be better than the last." -Will Haire
• "I love influencing people's behavior, which makes me an advertiser." -Will Haire

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Will Haire

LinkedIn: https://www.linkedin.com/in/willhaire/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Bellavix: https://www.bellavix.com/

In episode 47 of Retail Checks and Balances, Kevin Spencer welcomes back Nat Pavic from KIBO, as she discusses how KIBO is leveraging cutting-edge technology to empower both small and large retailers, making it easier to adapt to the ever-changing landscape of commerce.

Tune in for valuable insights that can help grow your business and navigate the complexities of commerce.

TIMESTAMPS

[00:01:40] Agentic commerce and AI agents.

[00:05:55] AI agents in online shopping.

[00:07:18] Guided shopping experience evolution.

[00:12:55] AI agents in immersive experiences.

[00:16:15] AI handling irate customers.

[00:19:36] Retail jobs and technology impact.

[00:22:34] Reverse logistics in e-commerce.

[00:27:06] Dropshipping and marketplace integration.

[00:29:11] Marketplace opportunities for renovations.

[00:35:49] Decentralization of the purchasing process.

[00:38:55] Next-gen transformation in commerce.

[00:40:06] AI empowering smaller companies.

[00:44:20] AI in e-commerce improvement.

QUOTES

• "I think the possibilities are endless, but I think that there's a lot of benefit, a lot of low-level lift that agents can do right now." -Nat Pavic
• "They're more likely to interact with something that's AI because they know that they won't be judged." -Nat Pavic
• "AI is going to change everything. AI is going to make it so that smaller companies can operate as if they're bigger companies." -Nat Pavic

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Nat Pavic

LinkedIn: https://www.linkedin.com/in/natpavic/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

KIBO: https://kibocommerce.com/blog/author/nat-pavic/

In episode 46 of Retail Checks and Balances, Kevin Spencer dives into the significance of celebrating business anniversaries in the retail and hospitality industry. Whether you're marking your first year or your fiftieth, anniversaries are more than just milestones—they're opportunities to deepen customer loyalty, reflect on your journey, and show appreciation to those who have supported you along the way.

Tune in to discover how to make your anniversary a memorable event that not only celebrates your brand but also honors the community that keeps it thriving.

TIMESTAMPS

[00:00:51] Anniversary celebrations for businesses.

[00:05:01] Community building in branding.

QUOTES

• "An anniversary is more than just a number. It's a chance to say thank you, deepen the loyalty, generate that energy."
• "Celebrate not just your brand, but the community that keeps it alive."

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/