On Episode 6, we dive into the topic of synthetic data and how it’s already affecting and will affect the industry in the years to come. To discuss the topic, James (JT) Turner is joined by Kathryn Topp. Kathryn is the founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience.

She was named a Top 250 global insights leaders by ESOMAR and is leading the way in the field of AI insights with her company Yabble – a cutting-edge generative AI company that's revolutionizing the world of insights, working with Fortune 500 companies globally to bring AI into their insights practice.

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Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago.

But there are some definite highs and lows as well, which we will discuss on Episode 5.

To discuss the topic, Host James Turner is joined by Charlie Butler, co-founder of Bounce Insights, a market research platform that combines research consultancy with generative AI to help brands solve business problems with insights at speed.

Research Revolutionaries is brought to you by ⁠⁠⁠⁠Delineate⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century.

On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo, senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effectiveness through real-time campaign tracking.

Research Revolutionaries is brought to you by ⁠⁠⁠Delineate⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

Join Host James Turner as he chats with research revolutionary Caroline Frankum about striking the balance in the fast-paced world of research technology.
Caroline is a multi-award-winning CEO with a high level of expertise in PE-backed transformation and M&A. She amplifies expertise with Tech and AI to deliver unprecedented commercial growth and ensures diversity is a business imperative for optimizing social and business value. She is part of the Executive Team at Kantar.
You don’t want to miss this conversation.

Research Revolutionaries is brought to you by ⁠⁠Delineate⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle, managing director of international at Zappi, joins James Turner on Episode 2 to share how Zappi has partnered with brands to create lasting processes.
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Research Revolutionaries is brought to you by ⁠Delineate⁠, your real-time insights partner, helping you make smarter decisions quickly.

James (JT) Turner is joined on our first episode of "Research Revolutionaries" by Giles Palmer, a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other businesses to gain more efficient and impactful insights.

In their hour-long chat, they discuss:

• Background on Giles Palmer and his career journey
• Overview of his role as CEO of survey provider Cint
• The Value of Brand Tracking
• Ensuring Quality in Online Survey Panels
• Optimizing Respondent Experience
• Turning Research into Business Impact
• Skills and Mindsets for Research Revolutionaries

Research Revolutionaries is brought to you by Delineate, your real-time insights partner, helping you make smarter decisions quickly.

The world of consumer insights is changing faster than ever.   

How are today's top companies staying ahead of the curve and gaining actionable insights? Find out from the brands leading the field on “Research Revolutionaries.” 

Discover how they leverage technology and data to gain a competitive edge. The insights that will shape the future start here. Subscribe today so you don’t miss new episodes.  

"Research Revolutionaries" is hosted by James "JT" Turner, a leader in the insights and analytics field.