In this episode of Real Talk With Sean, I’m joined by Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026.About my guests - Celeste Gonzalez - The director of RooLabs at RicketyRoo IncGarrett Sussman - The director of Marketing at iPullRankSerge Nguele - The founder of Your PPC DoctorRyan Jones - The Marketing manager at SEO TestingWe discuss the following:- How AI Overviews, AI Mode and multimodal search are reshaping user journeys - Why personalisation, trust signals and brand building matter more than ever in search- How listicles, citations and reputation still influence AI answers and where the line sits between fair play and gaming the system- Whether Google will really make AI Mode the default, and why the answer depends on ads, revenue and user trust- What PPC’s shift toward AI Max means for marketers, budgets and campaign control - The rising influence of TikTok, YouTube, Reddit and local communities in search behaviour- How brands can prepare for agentic AI without losing sight of human decision-making- Why diversification across channels (including Microsoft Ads) is becoming essential rather than optional

How is SEO really changing in 2025? In this episode of Real Talk With Sean, I’m joined by Liv Day, Gerry White, and Itamar Blauer to look at the biggest shifts in digital marketing.We look at:- The impact of Google’s AI Overviews and AI Mode- Why old-school tactics like listicles are making a comeback- How brand building is more crucial than ever in search- Whether challenger brands still have a chance against established players-- Where SEOs should focus when resources are tight - from Reddit to YouTube to TikTokIt’s a straight-talking, no-nonsense look at what’s working, what isn’t, and where search is headed next.About my guests - Itamar Blauer – Senior SEO Director at StudioHawk and host of the SEO Unplugged podcast.Liv Day – SEO Lead at creative search agency Digitaloft.Gerry White – Influential SEO consultant, recently described as an “unconventional innovator.”Related Link - https://www.searchwithsean.com/post/navigating-seo-ai-in-2025-trends-tools-and-the-future-survey-resultshttps://www.searchwithsean.com/

In this special episode, I’m joined by Emilija Gjorgjevska, Gus Pelogia, Tom Winter, and Sara Taher for a discussion on vibe coding, the fast-emerging approach to building tools, automations and workflows using natural language and AI.We break down how SEOs can now “code without coding,” why logic and system thinking are more important than syntax, and how to avoid the trap of automating things you don’t understand. This episode is packed with practical examples, tool recommendations, and honest reflections on what’s working (and what’s not) in the world of AI and SEO.Topics include:- What is vibe coding - and how is it changing SEO development?- AI agents, embeddings, clustering, and automation without being a developer- The difference between real innovation vs “LLM wrappers”- Open source tools, internal linking graphs, and building SOPs with AI- How SEOs at every level can start experimenting with AI workflowsHuge thanks to my fantastic guests:Emilija Gjorgjevska – https://www.linkedin.com/in/emilijagjorgjevska/ https://github.com/martech-engineer/WebKnoGraphhttps://github.com/seontology/seontologyGus Pelogia – https://www.linkedin.com/in/gpelogia/Tom Winter – https://www.linkedin.com/in/tom-winter/ & https://seowind.io/Sara Taher – https://www.linkedin.com/in/sara-seo-specialist/ & https://www.sara-taher.com/Tools Discussed:ChatGPT - https://chatgpt.com/Claude Code - https://www.anthropic.com/claude-codePerplexity - https://www.perplexity.ai/Gemini (Google) - https://gemini.google.com/appGoogle AI Studio - https://aistudio.google.com/prompts/new_chatNotebookLM - https://notebooklm.google.com/Replit - https://replit.com/Streamlit - https://streamlit.io/Relay.App - https://www.relay.app/Screaming Frog - https://www.screamingfrog.co.uk/Zapier - https://zapier.com/Google Colab - https://colab.research.google.com/GitHub -https://github.com/Related Videos: https://www.youtube.com/watch?v=2ZiPEOFnK1ohttps://www.youtube.com/watch?v=vWrH8oop8RU&t=1979s