In this episode of Real Talk With Sean, I’m joined by Celeste Gonzalez, Garrett Sussman, Serge Nguele and Ryan Jones for an honest look at what’s actually changing in SEO and digital marketing and what the landscape might look like by summer 2026.About my guests - Celeste Gonzalez - The director of RooLabs at RicketyRoo IncGarrett Sussman - The director of Marketing at iPullRankSerge Nguele - The founder of Your PPC DoctorRyan Jones - The Marketing manager at SEO TestingWe discuss the following:- How AI Overviews, AI Mode and multimodal search are reshaping user journeys - Why personalisation, trust signals and brand building matter more than ever in search- How listicles, citations and reputation still influence AI answers and where the line sits between fair play and gaming the system- Whether Google will really make AI Mode the default, and why the answer depends on ads, revenue and user trust- What PPC’s shift toward AI Max means for marketers, budgets and campaign control - The rising influence of TikTok, YouTube, Reddit and local communities in search behaviour- How brands can prepare for agentic AI without losing sight of human decision-making- Why diversification across channels (including Microsoft Ads) is becoming essential rather than optional