Have you noticed the growing obsession with 90s nostalgia, vintage décor, and “going analog”? This shift isn’t just a trend — it’s a response to an overstimulated, always-on world.

In this episode, we break down why so many people are craving a slower, more analog way of living and how moms can intentionally apply this shift at home and in their real estate business. You’ll learn simple ways to reduce digital noise, and use this 90's analog mindset as a powerful marketing and business strategy.

From paper planners and journaling to lifestyle-focused social media, listing videos, and snail mail newsletters, this episode explores how slowing down can help you build deeper client connection, stronger relationships, and a more sustainable real estate business.

• Why nostalgia and analog living are trending

• How digital overload impacts your nervous system

• Simple ways moms can slow life down at home

• How to reflect an analog lifestyle in social media and listing content

• Why slower, lifestyle-driven marketing resonates with today’s buyers

• How snail mail newsletters are becoming a standout real estate strategy again

Resources mentioned today:

Notebook style video from @talktomay

"Do you have any hobbies" cottage listing video.

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Join The Real Estate Mom Revival community for more strategies to help your home and business feel lighter this year.

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Lessons from Crumbl Cookies: How Micro Changes Elevate your Customer Experience and create raving fans

What if creating raving fans didn’t require doing more — just doing the ordinary better?

In this episode, we’re taking inspiration from Crumbl Cookies — a company that took something as simple as a cookie and turned it into an experience people obsess over. And if people can become loyal fans of a cookie, they can absolutely become raving fans of a thoughtfully elevated real estate experience.

• Why Crumbl’s business model works (and why people happily pay more)
• How anticipation, presentation, and experience build loyalty
• The difference between “good service” and an elevated client experience
• Why small, intentional upgrades matter more than big gestures
• How to create raving fans without adding more to your plate

You’ll hear practical, real-life ideas you can implement right away, including:

• Thoughtful touches at listing appointments
• Polished transaction update videos
• Supporting clients during stressful moments (inspection day, anyone?)
• Elevated pop-bys that feel meaningful, not gimmicky
• Buyer consultations that feel like a full experience
• Closing gifts clients truly remember
• Beautiful home value reports instead of basic emails
• Done-for-you listing prep that removes seller stress

• 🎧 Episode on our Closing Gift Boxes
• 💬 Join the Revival Mom Community on Facebook
• 📲 Follow along on Instagram: @therealestatemomrevival

Thanks for listening to The Real Estate Mom Revival — I’ll see you back here soon 🤍

Ep 14 | Does your calendar match the life you want? A simplified calendar for work life balance in real estate.

If your days feel full but your life still feels behind… this episode is for you.

In the final episode of the Simplicity Series, we’re talking about how to simplify your calendar in a way that actually works in real life — with kids, clients, curveballs, and the constant pull of everything needing your attention. This isn’t about rigid schedules or doing more. It’s about creating a time management system and weekly rhythm that supports your life, protects your energy, and helps you make real progress without burnout.

Your calendar tells the truth. And when it’s cluttered, overwhelming, or unrealistic, it quietly fuels stress, overwhelm, and exhaustion. In this episode, I’m walking you through how to create a simplified system for your week — one that aligns with your goals, your season of mom life, and your capacity.

• Why a full calendar doesn’t equal a fulfilled life

• How to simplify your schedule so it supports work life balance, not fights against it

• A realistic approach to time management for moms running a business

• How to use your goals as an anchor when life feels chaotic

• My exact Sunday planning routine to reduce overwhelm

• How to structure your days with flexible focus blocks (without rigid over-scheduling)

• Where self-care, home life, and business growth actually fit — sustainably

• Why routines and rhythms matter more than perfection

• How simplifying your calendar can reduce stress and prevent burnout

This episode ties together everything we’ve talked about in the Simplicity Series — simplifying your home, your business, and now your time — so your days finally reflect what matters most.

• 🎧 Listen to the full Simplicity Series

Ep 1 | What if work life balance in 2026 actually comes from simplifying? Simple systems for home, business and calendar for a more balanced year.

Ep 2 | What if a simpler home could help you feel less anxious and more balanced in work and life? Simple systems I use to manage my home with 4 kids.

Ep 3 | What if simplifying is the smartest business growth strategy? How to truly build a real estate business in the crevices of mom life.

• 💬 Join the Real Estate Mom Revival Facebook Community A supportive space for real estate moms navigating mom life, business growth, routines, and balance — without hustle culture or burnout. 👉 Join Revival Mom Community

If you’re craving more breathing room, less stress, and a calendar that actually supports the life you’re building, this episode will help you create a rhythm you can come back to again and again.

Ep 12 | Simplifying your business to create focused growth and balance

If you’re exhausted from doing all the things in your real estate business — and still feeling like you’re not making real progress — this episode is for you.

In today’s episode, I share my story of going from full-blown hustle mode to building a simplified, focused business that fits within the realities of motherhood. You’ll learn the mindset shifts and practical steps that helped me work fewer hours, reduce stress, and still grow sustainably.

This episode is especially for real estate moms who want growth without sacrificing their family, peace, or sanity.

• Why copying someone else’s business blueprint leads to burnout

• How to redefine success for this season of motherhood and life

• Why focus beats hustle every single time

• How to narrow your business down to 1–2 systems that actually work

• Questions to help you define what a happy, sustainable business looks like for you

• How simplifying your finances can immediately reduce stress

• Why fewer deals can sometimes lead to more income

• Giving yourself permission to build a business that supports your life — not the other way around

1. Define success for this season — based on how you want your life to feel, not just what you want to achieve

2. Focus beats hustle — do fewer things, but do them really well

3. Simplify the money to simplify the stress — cut expenses tied to goals you’re no longer pursuing

By the end of this episode, you’ll have the framework to create a simplified mini business plan that aligns with your values, and the business you're looking to build.

• ✨ Join the Real Estate Mom Revival Newsletter (weekly encouragement + simple business & home strategies)

• 📲 Connect with Shelley on Instagram: @shelleykillinger_pittsburgh

Simplifying Your Home — Living Lighter and More Streamlined

If your home feels heavy, chaotic, or like it’s always playing catch-up, this episode is for you.

In this episode of the Simplicity Series, we’re reframing home management — not as a burden that gets in the way of your business, but as meaningful work that deserves time, care, and simple planning. I’m sharing the mindset shift that changed everything for me, plus the practical routines, habits, and systems I use to keep our home running smoothly with four kids — without sacrificing my weekends or my sanity.

We’ll talk about:

• How to simplify your home by removing excess and stabilizing the basics

• Time management and simple practices that make home care feel lighter

• Decluttering and home organization ideas that actually stick

• Easy kitchen routines, laundry rhythms, and cleaning habits

• How microhabits and simple planning during the workweek create more rest on the weekends

You’ll walk away with a simple plan for organizing your home, caring for it consistently, and creating routines that support both your business and your family life.

This episode isn’t about perfection — it’s about building a home that feels calmer, more organized, and easier to live in.

✨ Grab a notebook, start small, and let’s simplify our home — together.

Here is the amazon link to the outfit organizer I use for my kiddos! outfit organizer

Also, don't forget to join the Revival Mom newsletter! It's your weekly dose of simple business strategies, home tips, and encouragement! Just click the link here! JOIN NEWSLETTER

Connect with me on instagram! Tag me @shelleykillinger_Pittsburgh and show me how you're incorporating the simplicity series in your life and business in 2026!

Feeling overwhelmed, burned out, or stretched too thin in your life and real estate business? This episode kicks off the Simplicity Series — a three-week journey designed to help real estate moms simplify their home, business, and calendar so life can finally feel lighter, calmer, and more aligned.

In this introductory episode, we talk about why more isn’t working anymore — more to-do’s, more pressure, more noise — and why true growth often comes through subtraction. You’ll be invited to unlearn the belief that busy equals successful, and begin building simple systems, routines, and rhythms that support real fulfillment, work-life balance, and sustainable success.

This episode is about creating room to breathe — in your schedule, your home, your finances, and your mind — so you can grow your business without overwhelm or burnout, and be more present for the people who matter most.

✨ In this episode, we’ll cover:

• Why simplicity is the foundation for better time management and focus

• How simplifying your routines and systems leads to more fulfillment

• The mindset shifts that help real estate moms escape overwhelm

• What this simplicity series will cover (home, business, calendar + bonus resources)

• A gentle reflection exercise to help you decide what’s ready to be let go

If you’re craving simpler systems, better balance, and a business that supports your life — not competes with it — this series is for you.

Also, I'd love to personally invite you to join our Real Estate Mom Revival Newsletter - a curated, weekly mix of simple business building strategies, ways to care for your home, and a little bit of fun sprinkled in too. Just click the link to join the Revival fam! JOIN NEWSLETTER

Don't forget to connect with me on instagram! www.instagram.com/shelleykillinger_pittsburgh

The Comparison Trap: Why Social Media Makes Us Feel Behind (and How to Break Free)

Comparison is everywhere—especially for real estate moms scrolling social media while juggling business, family, and life. In this episode, Shelley opens up about the quiet pressure we feel to “keep up,” the mental toll comparison takes, and why social media often leaves us feeling like we’re never doing enough.

You’ll hear why comparison is so powerful in today’s digital world, how perception often distorts reality, and a deeply personal story that reframes what success actually looks like. Shelley also shares encouragement rooted in faith, along with practical, realistic ways to step out of the comparison cycle and reclaim joy, confidence, and clarity in both business and motherhood.

If you’ve ever closed Instagram feeling defeated—even though you’re working hard—this episode is for you.

• Why comparison is one of the most damaging struggles for real estate moms

• How social media quietly fuels feelings of inadequacy and burnout

• Why we were never meant to consume endless highlight reels

• The difference between perception and reality online

• A powerful story from a real estate conference that changed how Shelley views success

• Why your struggles and story are actually your greatest strengths

• How faith and identity play a role in breaking free from comparison

• Creating a supportive circle where you can be fully seen and known

• Using gratitude to shift focus from what you lack to what you already have

• Setting healthy boundaries around social media use

• Recognizing when digital overload is impacting your mental health

• Trying intentional digital detoxes to reset your mindset

Your business was never meant to look like anyone else’s. You don’t need someone else’s timeline, brand, or blueprint to be successful. Your story, your pace, and your journey are uniquely yours—and they are exactly what your clients need.

You’re not behind. You’re growing. You’re becoming.

✨ Join the Real Estate Mom Revival Newsletter Get weekly encouragement, resources, and simple business strategies to help your home and business thrive. JOIN NEWSLETTER

In this episode, we’re diving into the unexpected marketing gold we can all steal from Joanna Gaines — and how these simple concepts can transform the way you show up in your real estate business. From crafting aspirational content to becoming a true community builder, to leveraging authenticity and storytelling that actually converts…we’re breaking down the marketing strategies social media loves and clients respond to.

Whether you’re building out your marketing calendar, tightening up your business systems, or just trying to make a business plan that doesn’t feel overwhelming, this episode will give you clear, doable takeaways you can start using today.

We’ll cover:

• Why aspirational marketing works — and how to use it in reels, listing marketing, and neighborhood spotlights

• How pouring into your town builds trust, visibility, and referral power

• The reason authenticity wins (and why your audience craves the real you)

• How storytelling makes your social media marketing unforgettable

• Ways to incorporate these ideas into your marketing plan, CRM, follow-up systems, and weekly workflow

• Simple content and email marketing templates you can plug into your strategy right now

Perfect for agents who want practical marketing ideas, better business strategies, and systems that let you grow without burning out.

If you’re ready for real estate marketing that feels aligned, magnetic, and actually sustainable…this episode is your new best friend.

Also, here are the great influencers, agents and friends who I talk about in this episode! I hope you enjoy their content as much as I do!

Kathryn McInturff - Realtor in Spokane, Washington

@mcinturffandco

Katie Day - agent in Houston Texas

Houston Unlocked Page

Katie's Main Page

Kyle Whissel - agent in San Diego, California

Everything East County Page

Kyle's Main Page

Shannon McKinstrie - social media coach in Carey, North Carolina

Shannons Instagram

Jeremiah Kobelka and Pip Haxby- Thompson - JFK Living in Haddon Twp, NJ

Listing Video sample

JFK Living main page

I hope these tips help, friend!!

Don't forget to join our Real Estate Mom Revival Newsletter!

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