If you’re a working mom in real estate, you already know the hardest part of business isn’t getting leads…

It’s staying in touch with past clients without feeling awkward, salesy, or like you’re “checking in” for no reason.

In today’s episode, I’m breaking down one of the BEST follow up systems we’ve ever created — our monthly newsletter.

It’s helped us:

• Stay top of mind with past clients

• Reactivate dormant leads

• Create real conversations (not just “email blasts”)

• Build a community around our brand

• Increase repeat + referral business

• And simplify our entire marketing strategy

And the best part? It’s simple, it’s fun, it’s value-packed… and people actually look forward to it.

• Why newsletters are working better than drip campaigns right now

• How we structure our 2-page monthly newsletter

• The exact sections we include every month

• How we pack in value without writing a long newsletter

• Why QR codes are a game-changer (and save on printing costs)

• How we use a giveaway to boost engagement + support local businesses

• The referral shoutout section that subtly encourages more referrals

• How this system creates consistent conversations with past clients

• Why we deleted hundreds of drip emails and replaced them with this

See what our newsletter actually looks like here

Join our weekly newsletter, The Revival Edit — a short, curated email sent at the start of each week with links, tips, and inspiration to make your home and business feel lighter.

You’ll find the link in the show notes.

Tag me when you create your newsletter — I’d LOVE to see it. Instagram: @realestatemomrevival

And if you know another working mom agent who needs a follow up system that actually fits real life… share this episode with her.