Ready Or Not
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Ready Or Not
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About this listen
Mark Shilling of Uncle Billy's Spirits in Austin, TX talks with us about their line of Ready to Drink Cocktails that launched as a brand extension to a much loved local brewery. We discuss the research and development of their flavors, plus talk growing pains, distribution strategy including a decision that was painful upfront but will give them the best shot at a successful product line. Safety Soapbox: Injuries to the fingers, wrists and hands.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.