Six years ago, Kristina London started a small project called Amplify Her Voice to highlight the statistics around the gender disparity within the music industry. Since then, alongside her team, she has grown Amplify Her Voice into one of the leading champions of gender equity in music and creators of opportunity for women in the industry. Kristina joins Natalie and Steph to discuss the journey Amplify Her Voice has brought to her career (she’s also now the Content and Touring Project Manager at Live Nation Women), expanding grassroots opportunities for women within music, and partnering with music festivals to shape a better industry for everyone. We also dive into how building the right team and the foundation of feminine leadership play a role in their success.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond

The tables have turned! This month, Natalie, Steph and Julia are celebrating five years of ReVoicing the Future with guest host Katie Kailus, editor of Music Inc. Magazine. The trio reflects on the milestone, looks to the future, and answers some listener questions.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond

For Lillian Werbin, CEO and Owner of Elderly Instruments, community is key, and they excel in creating spaces that support the music and the music-makers, either with Elderly, with their production company, Sturdy Roots, or within their many advocacy and board roles with the likes of NAMM, IBMA, Bluegrass Pride, and more. Lillian shares their story working their way up through the family business into leadership, advice about how to know whether board service is for you, how they manage it all, and how they fell in love with the banjo. Through it all, Lillian is a force for connection and evolution within music.

Learn more about Bluegrass Pride & Rhapsody Project .

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Learn more about Women at NAMM and register for the Deep Dive at⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond

Through the organization she founded to advance gender equity in music, We Make Noise (formerly Beats By Girls), and in her role as Director of the Popular Music program at Arizona State University, Erin Barra has dedicated her career to pulling back the veil on music production and welcoming those eager to learn to the table, ensuring she's giving them the best chance of success in today's entrepreneurial-focused industry. Erin shares how her path in music and education pulled her along every step of the way, why surrounding herself with a brilliant team has always been key to her success, and proves that a willingness to embrace the uncomfortable can lead us to the career paths we’re meant to have. Giving people the tools to create and share their ideas is how she makes the world a better place, and we’re grateful she’s doing the work.

Learn about We Make Noise: www.wemakenoise.org

Learn about the ASU Popular Music Program: https://musicdancetheatre.asu.edu/degree-programs/popular-music

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond

Beth Heidt, CMO at Gibson, is one of the music products industry's most warm, authentic presences and effective leaders through her emphasis on connecting with her team, the artists she works with through Gibson, and anyone lucky enough to cross her path. Natalie and Steph have a soul-filling conversation with Beth on how she developed this way of showing up in work, why the feminine aspects of her leadership have made her such an effective and beloved asset to Gibson, and why knowing who we are is foundational to our success in our work and in building meaningful careers. Take a big, deep breath with us - and let's get into it!

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Learn more about Women at NAMM at⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠.⁠⁠

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond

While attending 2024’s NAMM Next after a series of happy accidents, Spicer’s Music’s Jessie Osborne found herself full of gratitude and inspired to bring that sense of educational camaraderie to Spicer’s hometown of Auburn, Alabama. This call became Spicer’s Music SheCollective (SheCo), which she founded to help connect, empower, and inspire women in music in the local Spicer’s community by creating a space where female creatives can thrive. Jessie sits down with Natalie and Steph to tell her full-circle story in music, defined by her insatiable curiosity, good humor, and drive to create opportunities for connection and success for her beloved community.

Learn more about SheCo by visiting their website and follow on Instagram and Facebook.

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Learn more about Women at NAMM at⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠⁠.⁠.⁠⁠

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond

The ReVoicing team is LIVE at NAMM 2025 in the Creator Lounge, and what better guest to sit down with onsite than Julia Rubio, Executive Director of the NAMM Foundation! Listen in as Julia looks back on the path that led her here, beginning with her earliest days in the classical music world, and her vision for the future of the Foundation. Julia models how great leaders learn from every step along the way, intentionally integrating it all into an authentic, capable leadership style; we loved this conversation, and can’t wait for you all to get to know Julia Rubio!

Donate to the NAMM Foundation’sLA Wildfire Relief Fund:

Learn more aboutThe NAMM Foundation.

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Learn more about Women at NAMM at⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠⁠.⁠.⁠⁠

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond

For our final episode of 2024 we are honored to welcome Dr. Kristal Walker, VP of Employee Wellbeing at Sweetwater. Dr. Walker shares her journey into human resources and to Sweetwater, the far-reaching framework behind their Women’s Career Development Program, and how companies and employees can ensure their DEI efforts are set up for long-term success. She reminds us that investing in your employee wellbeing is vital for a thriving business, and we’re excited for you to be inspired by and to learn from Dr. Walker’s work building a holistically healthy working environment for music people and their families.

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The NAMM Show 2025 Women of NAMM Events:

• Thursday, January 23 2025:

• • 10 AM: Women of NAMM First Attendee Meet-Up

  • 1 PM: Women of NAMM Deep Dive: Wonder Women–The Real Behind the Ideal

• Friday, January 24, 2025:

• • 1 PM: Revoicing the Future: Building Toolkits for Success in the Music Industry

  • 7 PM: Women of NAMM Reception

Donate to the⁠⁠⁠⁠⁠ ⁠Women of NAMM Fund. ⁠⁠⁠⁠

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Learn more about Women at NAMM at⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.namm.org/women-of-namm⁠⁠⁠⁠⁠⁠.⁠.⁠⁠

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Sponsored by AKG: ⁠⁠⁠⁠⁠⁠⁠⁠www.akg.com⁠⁠⁠⁠⁠⁠⁠⁠

This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.

Music by: Lucky Lamond