Jeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conversations.

The post The Winning Elements of Distinct and Valuable Thought Leadership appeared first on Rattle and Pedal.

We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation.

The post Capturing Value in the AI Agent Era: How Firms Can Compete and Win appeared first on Rattle and Pedal.

In this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era.

The post 2026 Marketing Priorities for Professional Services appeared first on Rattle and Pedal.

Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game.

The post Winning the AI-Search Game appeared first on Rattle and Pedal.

AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.

The post The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera appeared first on Rattle and Pedal.

Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value?

The post AI: Existential Threat or Opportunity for Consulting Firms? appeared first on Rattle and Pedal.

Maria Boulden joins us to discuss AI’s effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth.

The post Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden appeared first on Rattle and Pedal.

Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down.

The post Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era appeared first on Rattle and Pedal.