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Is the customer always right? Only if you measure success through their eyes.

In this episode of Project Management Masterclass, Brittany Wilkins shares the lightbulb moment from a company town hall that redefined how she leads projects—and why the secret to lasting impact isn’t just hitting deadlines or budgets, but embracing a customer-centric mindset.

Whether you’re serving internal teams or external clients, Brittany breaks down how true project excellence starts by putting the customer at the center of every decision. Discover why customer centricity isn’t just a buzzword—it’s a leadership mindset that transforms priorities, builds empathy, and drives real value.

From stakeholder engagement to iterative feedback loops, she offers practical ways to reframe your project approach and lead with intentionality.

🎯 You’ll learn:

• How to apply value-driven delivery
• Why user experience is your secret weapon
• The six ways customer centricity shows up in real-world project work

Ready to stop managing tasks and start delivering transformation?
Tune in—and take on Brittany’s challenge to lead your next project through the customer’s lens.

Subscribe to exclusive bonus episodes and elevate your project management career with insider insights, advanced strategies, and expert guidance!

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Being stranded at Universal Studios taught podcast host Brittany Wilkins a valuable lesson—traditional methods still work. In this episode, she shares how that unexpected moment sparked a deeper realization about project management: the importance of knowing when to choose Agile, Waterfall, or a hybrid of both.

🚖 Agile is the Uber. Waterfall is the taxi.
Both have value. Both have a place. The smartest project leaders know which ride to take based on the road ahead.

💡 What You'll Learn:

• Why Waterfall still works for projects requiring structure, compliance, and predictability
• When Agile thrives in fast-paced, feedback-driven environments
• How to build a hybrid approach that combines the best of both worlds
• Real-world analogies and case studies to help you make smarter project decisions

Plus, Brittany gives a special shoutout to new listener Megan, who’s transitioning into project management and already finding value in the Masterclass community.

🔹 Subscribe to exclusive bonus episodes and elevate your project management career with insider insights, advanced strategies, and expert guidance!

https://www.buzzsprout.com/2308468/subscribe

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Send us a text

🔹 Subscribe to exclusive bonus episodes and elevate your project management career with insider insights, advanced strategies, and expert guidance!

https://www.buzzsprout.com/2308468/subscribe

Ever felt the pressure to accelerate your project?
You’re not alone. In today’s episode of Project Management Masterclass, we’re diving into one of the biggest traps in project leadership: mistaking speed for success. You've probably heard it—“Just go faster!” But is moving quickly always the right move?

Join us as we unpack the real cost of rushing projects without strategy—from burnout and poor quality to missed goals and chaos. Discover why strategy always trumps speed, and learn how to lead your team with clarity, sustainability, and purpose.

We’ll cover:
✅ The misconception of speed in project management
✅ Real-world examples where “fast” led to failure
✅ 5 reasons why speed ≠ strategy
✅ How to balance deadlines with intentional execution
✅ Actionable tips for leading with purpose, not pressure

Whether you’re navigating a high-stakes deadline or coaching your team through chaos, this episode will help you reframe your approach and lead smarter.

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