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Welcome to another brisk Talk in Ten recorded live at this year's Productized conference. In this episode, Phil Hornby (founder of For Product People) explains why empowerment in product teams really means the ability to make decisions that stick — and how to raise the quality of those decisions.

Key topics discussed:

• What a "high-quality decision" is and why it’s distinct from a "good outcome."
• Evidence-informed decision making: combining quantitative data, qualitative insight, and expert judgement.
• Practical tactics: decision logs, Amazon-style memos, and setting a "best-before" date for revisiting choices.
• How to evaluate decision quality without falling into the blame game.
• Where AI fits — as a tool to inform decisions, not replace human accountability.

Guest bio:

Phil Hornby — Founder, For Product People. Phil runs workshops and talks, helping product teams make better decisions by combining structured thinking, evidence, and practical frameworks. He focuses on turning tacit product judgement into explicit, defendable choices that teams can commit to and act on.

Thank you to our partners at Productized for hosting such an inspiring event and to our sponsors Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Download their AI economics guidebook at bobcatscoding.com.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

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• iTunes - https://apple.co/3YvTX8p

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We’re honoured to partner again with the excellent Productized conference in Lisbon, Portugal — a brilliant gathering of product leaders, designers and builders that consistently sets the bar for thoughtful, practical conversations. A huge thank you to Productized for hosting us and to Bobcats Coding for making this Lisbon series possible.

In this short, sharp Talk in Ten we sit with Isabel Novais Machado (Design Director, UserCentrics) to unpack practical thinking around privacy by design and the future of consent management. Isabelle — who presented a standout session at Productized — takes us through how consent UX evolved, why people ignore cookie banners, and what a human-centred privacy experience might look like.

Key topics discussed

• Why cookie banners are a band‑aid, not the long‑term solution
• How consent management platforms (CMPs) are evolving beyond compliance tools
• User behaviour insights: most people ignore consent prompts
• Designing for value exchange — what users get in return for data
• Co‑creation and open innovation as paths to better privacy UX

Guest Bio:

Isabelle Machado is Design Director at UserCentrics, where she focuses on privacy‑forward product experiences and consent management. A mentor, podcaster and community builder, Isabelle blends practical UX research with policy awareness to help teams create human‑centred privacy solutions.

Thank you to our sponsor Bobcats Coding for making the Lisbon Talk in Ten series possible — Bobcats is a Budapest-based digital product studio specialising in AI engineering and end‑to‑end product development. Their AI economics gu

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

We’re honoured to partner with the extraordinary Productized conference in Lisbon, Portugal. Productized consistently brings together the sharpest product thinkers and builders, and it’s a privilege to record our Talk in Ten series on location for the third year running.

In this short, sharp conversation Lea Samrani (Director of Product Growth, Aperture) explains the Growth Paradox: why adding friction — the right kind — can increase conversions and unlock revenue.

Key topics discussed

• What is positive friction vs negative friction
• How surfacing user intent increases trust and conversion
• Real-world examples across D2C and B2B flows
• When friction helps: onboarding, sales calls, acquisition funnels
• How to test and validate friction without hurting UX

Guest Bio:

Lea Samrani is Director of Product Growth at Aperture. With a decade-plus experience exploring user intent and growth, Leah researches and applies what she calls "positive friction" to boost conversion and revenue across both B2C and B2B products.

Thank you to our sponsors, Bobcats Coding - a Budapest digital product studio specialising in AI engineering and end-to-end product development. Download their AI economics guidebook at bobcatscoding.com.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

We’re thrilled to be back at the exceptional Productized conference in Lisbon, Portugal — a world-class gathering for product thinkers, practitioners and leaders. It’s an honour to partner with Productized again and bring you a special series of ten-minute conversations recorded onsite. A huge thank you to Bobcats Coding for making this Lisbon run possible.

In this bite-sized episode, we speak with Pippa Top about her talk "Pockets of Brilliance" — how small, value-led behaviours create outsized product impact no matter the context.

Key topics discussed

• What “Pockets of Brilliance” means and why it matters for everyday product teams
• Practical values to guide behaviour: Curiosity, Creativity, Learning, Collaboration
• How to align personal goals with business context
• Prioritising impact over shiny capabilities (including AI)
• Small experiments and culture change that scale

Guest bio:

Pippa Topp is a CPO and coach focused on helping product people and teams grow through practical behaviours and emotionally intelligent leadership. She works with organisations to build sustainable product practice by aligning values, capability growth and measurable impact.

We’re proud to partner with the brilliant Productized conference — it’s consistently one of the best product events in Europe for practical, human-centred thinking. Thank you to our sponsor Bobcats Coding for supporting this Lisbon series — check out their AI economics guidebook at bobcatscoding.com.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

We're thrilled to be back at the outstanding Productized conference in Lisbon - a must-attend gathering for product people - and honoured to partner with them for the third year running. Productized brings practical, high-signal conversations from the global product community and Lisbon couldn't be a better host.

In this Talk in Ten episode, we speak with Hugo Froes, co‑founder of Feinova, about applying a first‑principles approach to organisational change. Hugo explains how principle‑led practices let you create lighter, adaptable processes that actually stick.

Key topics discussed

• Why a principles‑first approach beats designing heavy end‑to‑end processes
• How to keep principles short, practical and actionable (hint: fewer than five)
• When to bring in external experts—why scale‑ups are the sweet spot
• How principles become cultural, not documented bureaucracy
• Practical canvases and exercises teams can use to start in the afternoon

Guest bio:

Hugo Froes is co‑founder of Feynnova, a practitioner and advisor focused on organisational design, product strategy and change programs. Hugo helps teams move from complex, fragile processes to principle‑led ways of working that scale and become cultural habits. He has led product and organisational initiatives across high‑growth and enterprise contexts and brings a pragmatic, experiment‑first approach.

We'd like to thank our partners and sponsors, Bobcats Coding, for making our Lisbon series possible. Bobcats is a Budapest-based digital product studio specialising in AI engineering and end‑to‑end digital product development. Download their latest AI economics guidebook for free at bobcatscoding.com.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

Productized in Lisbon is exceptional: thoughtful programming, a warm international community, and practical ideas you can use Monday morning. We’re honoured to partner with Productized for the third year running and proud to bring you this special Talk-in-Ten series thanks to Bobcats Coding.

In this short, sharp episode recorded on the balcony at Productized, we dig into a mindset shift with Radhika Dutt champions: stop obsessing about rigid goals and start framing work as puzzles—curious, solvable, and energising.

Key topics discussed

• Why reframing goals as puzzles increases curiosity and engagement
• The mismatch between traditional OKRs and complex product work
• How puzzle-setting supports transparency and real learning
• Practical three-question approach: How well did it work? What did we learn? What will we try next?
• Radha’s upcoming book, the OHLS toolkit and how to contribute

[00:00:00] - Live from Productized: Quick intro and why Lisbon matters: A snapshot of the conference vibe and our gratitude to partners.

[00:01:10] - Why puzzles, not goals: Radha explains how puzzles invite curiosity and reduce the perverse incentives of rigid targets.

[00:05:30] - The limits of measurable goals: When measurement creates illusionary progress and hides the real problem.

[00:11:00] - Puzzle-setting in practice: Three guiding questions to diagnose and iterate product work.

[00:15:20] - Book, toolkit & next steps: Radha on her forthcoming book, the OHLS toolkit and how listeners can contribute.

Guest bio:

Radhika Dutt is a seasoned product thinker who challenges conventions in product strategy and org design. She helps teams move from mechanical goal-chasing to curiosity-led problem solving. Radha is authoring a new book on puzzle-setting and maintains practical toolkits at radicalproduct.com.

Thank you to our Sponsor: Bobcats Coding — Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Download their free AI economics guidebook at bobcatscoding.com. We’re honoured to partner with Productized and grateful to Bobcats for making this Lisbon se

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

We're honoured to partner with the Productized conference in Lisbon, Portugal — an amazing conference for gathering for product leaders, designers and innovators. Productized consistently delivers thoughtful programming, practical takeaways and a warm, curious community. We're proud to be back for the third year running and grateful to Bobcats Coding for powering this Lisbon series.

This short, sharp episode features Rich Mironov on what’s next for AI, why current valuations look fragile, where the new bottlenecks will appear, and a brutally useful reminder: learn to speak the language of money.

Key topics discussed

• Why the current AI funding frenzy looks like a bubble and what that means for product teams.
• The real costs of AI — energy, data, and sustainable revenue models.
• New bottlenecks that emerge if engineering friction disappears.
• How product people should talk to go-to-market teams: make it a financial story.
• Practical mentoring tips for product leaders working with sales and execs.

Guest bio:

Rich Mironov — veteran product leader, speaker and author known for candid guidance on product strategy, go-to-market thinking and product org design. Rich mentors product officers, speaks globally about business cases and is respected for blunt, practical advice that helps product teams connect technology to business value.

Listen, learn, act: If you build or lead product teams, this is a timely primer on aligning product roadmaps with real economics, and a reality check on AI hype.

Thanks to our sponsors Bobcats Coding for making our Lisbon series possible. Download their AI economics guidebook at bobcatscoding.com and support the shows that bring these conversations to life.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80

Send us a text

We're recording live from Lisbon at the exceptional Productized conference — an inspiring, high-calibre gathering for product people. We're honoured to partner with Productized for the third year running and grateful for their commitment to building a thoughtful, practical community in Europe and beyond.

In this Talk in Ten, we sit down with Davide Colla (Creative Director, Milan) as he explores the hard, human feelings that come when AI starts doing the creative work you love. This short, candid conversation moves from novelty and threat to adaptation and partnership with AI.

Key topics discussed

• Personal vulnerability onstage: why sharing the emotional journey matters
• Early novelty of AI image tools and the moment it stopped being ‘just fun’
• How AI replaced parts of creative workflows — and what that felt like
• Practical ways creatives can work with AI rather than against it
• Commercial implications: pricing, client expectations and agency workflows

Guest bio:

Davide Colla — Creative Director based in Milan, leading campaigns for top fashion and design brands worldwide. His work explores the intersection of art, technology and emotion, blending creative direction with digital innovation.

Co-host:
Gábor Suhajda — Lead Designer at Bobcats Coding. Based between Budapest and Lisbon, Gabor leads creative work across branding, content and interactive experiences for fashion and design clients worldwide.

Thanks to our sponsor: Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end digital product development. Download their latest AI Economics guidebook at bobcatscoding.com.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

Stay up-to-date with us on our social media📱!

Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

Want to be a guest or have a guest request? Let us know here https://bit.ly/49osN80