Sales isn’t always sunshine and signed contracts. In this episode, Jon and Michael unpack the real reasons why customers ghost, lowball, and lead you on — and how painting contractors can shift the sales dynamic using proven strategies. If you've ever left an estimate thinking "this one's a sure thing," only to get radio silence, this one's for you. Learn how to build trust, set better expectations, and stop wasting time chasing dead-end leads.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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In this episode, Jon and Michael sit down with Amanda Bryant, color consultant, interior design pro, and Jon’s sister—to talk about the powerful role color plays in the painting sales process. From how Amanda supports The Urban Painter’s sales team with design consults, to how color choices impact mood, trust, and upselling opportunities, this episode is packed with insights.

You'll learn:

- How to make color part of your sales strategy
- Why The Urban Color Box makes clients feel like VIPs
- What colors evoke certain emotions (and why that matters)
- How to avoid the “I hate this color” disaster
- Tips for sales reps to confidently talk about color—even if they’re not designers

It’s part color theory, part sales psychology, and all-around entertaining.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
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TikTok: https://www.tiktok.com/@paintscout

In this episode of Price. Sell. Paint., Jon Bryant sits down with Daniel Honan, founder of Bookkeeping for Painters, to uncover the key financial habits that separate thriving painting companies from the rest. From pricing strategies and gross profit benchmarks to understanding your financial ratios and cash flow management, Daniel shares practical, data-backed advice from years of working exclusively with painters.

Whether you're struggling with pricing, unsure if you can afford to hire, or just want to increase your profitability, this episode is packed with real-world insights to help you make smarter financial decisions and build a more sustainable painting business.

Quick Recap of Key Financial Benchmarks:
- 50% Gross Profit
- 15% Customer Acquisition Cost (Marketing + Sales)
- 15% Overhead (Admin, insurance, etc.)
- 15% Net Profit
Production Rate Estimating:Estimate how many hours a job takes → Multiply by your charge rate → Add marked-up materials = Your price!

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout