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Pre-Con Recon Podcast

Pre-Con Recon Podcast

By: Justin Frenette CEO Him & Her
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The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market.© 2025 Justin Frenette, CEO Him & Her Art Economics Marketing Marketing & Sales
Episodes
  • The Result of Buyer-Led Design | Pre-Con Recon Podcast Ep. 9
    Jul 29 2025

    In this episode, Justin Frenette welcomes Rachel Rehkopf, Senior Manager of Sales & Marketing at Neatt Communities, for a deep dive into the evolving landscape of pre-construction real estate. From her accidental start in the industry to launching Milton's transformative StationSide project, Rachel shares how she puts people at the heart of everything—from marketing strategy to site design.

    She breaks down how Neatt is rethinking affordability, investing in long-term community value, and engaging brokers as a core part of their sales funnel. Her approach centers on devloping more than buildings—she’s creating communities people will still be proud to live in (and talk about) decades from now.

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    38 mins
  • Building 'Not Boring' Real Estate | Pre-Con Recon Podcast Ep. 8
    Jul 15 2025

    In this episode of the Pre-Con Recon podcast, Justin Frenette speaks with Theresa Dillon, the marketing director at Fabric Living. They discuss Theresa's journey in real estate, the importance of mentorship, and the unique approach Fabric Living takes in developing communities. The conversation covers innovative projects like Assembly, the significance of branding in a competitive market, and the challenges and opportunities faced in the current real estate landscape. They also explore the role of technology and AI in marketing, the importance of community engagement, and the value of networking for career success.

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    40 mins
  • From Raw Land to Real Community | Pre-Con Recon Podcast Ep. 7
    Jun 30 2025

    In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Alan Klippenstein, Vice President of Real Estate Development at Schinkel Properties.

    They discuss Alan's journey into real estate development, the challenges of navigating city politics, and the importance of affordable housing. Alan shares insights on exciting projects, market dynamics in Manitoba, and the trends in secondary markets. The conversation also touches on the significance of branding and marketing in real estate, the need for less government involvement, and advice for aspiring developers.

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    37 mins
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