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Pre-Con Recon Podcast

Pre-Con Recon Podcast

By: Justin Frenette CEO Him & Her
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The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market.© 2025 Justin Frenette, CEO Him & Her Art Economics Marketing Marketing & Sales
Episodes
  • From Raw Land to Real Community | Pre-Con Recon Podcast Ep. 7
    Jun 30 2025

    In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Alan Klippenstein, Vice President of Real Estate Development at Schinkel Properties.

    They discuss Alan's journey into real estate development, the challenges of navigating city politics, and the importance of affordable housing. Alan shares insights on exciting projects, market dynamics in Manitoba, and the trends in secondary markets. The conversation also touches on the significance of branding and marketing in real estate, the need for less government involvement, and advice for aspiring developers.

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    37 mins
  • How to Build a Community, Not Just a Building | Pre-Con Recon Podcast Ep. 6
    Jun 24 2025

    In this episode of the Pre-Con Recon podcast, host Justin Frenette speaks with Carrie Curtis, Vice President of Ontario and Western Canada at Killam Apartment REIT.

    They discuss Carrie's journey from engineering to real estate development, the diverse portfolio of Killam, and the unique challenges and opportunities in the rental market. Carrie shares insights on navigating regulations across provinces, the evolving trends in amenities, and the impact of secondary markets on real estate development.

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    40 mins
  • Why Purpose-Built Rentals Need Purposeful Marketing | Pre-Con Recon Podcast Ep. 5
    May 8 2025

    In this episode of the Precon Recon podcast, host Justin Frenette speaks with Kayleigh Johnson, the Director of Marketing at Peterson, about her journey in real estate marketing, the evolving landscape of the industry, and the importance of community and lifestyle in branding.

    They discuss market trends, the shift towards purpose-built rentals, and the significance of building relationships and mentorship in the real estate sector. Kayleigh shares insights on how to differentiate products in a competitive market and the need for a holistic approach to marketing that focuses on the human experience.

    00:00
    Introduction to Real Estate Marketing
    03:07
    Career Journey and Unexpected Opportunities
    05:47
    Building Relationships in the Industry
    07:47
    Finding the Right Fit in Real Estate
    08:54
    Peterson's Evolution and Future Plans
    09:33
    Introduction to Peterson's Vision
    12:24
    Exciting Developments in Burnaby
    15:32
    Market Trends and Shifts in Real Estate
    18:41
    The Evolution of Rental Properties
    21:44
    Branding and Marketing Strategies in Real Estate
    24:30
    The Role of Internal vs. External Teams
    27:28
    Disruption and Opportunities in Real Estate Tech
    30:35
    Building for Families in Rental Markets
    33:35
    Advice for Real Estate Professionals

    Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/

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    35 mins

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.