In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate.

The conversation explores how buyer behavior has changed in the past decade. Today’s homebuyers often complete most of their research online before visiting a sales centre. Warren explains why developers must adapt by simplifying the buying process, clearly communicating value and pricing, and ensuring their marketing and sales experiences align with how buyers actually make decisions.

Warren also discusses the launch of Cardel’s multifamily division and the strategy behind building a brand focused on clarity, trust, and simplicity. He shares why transparency builds stronger relationships with buyers, why technology should support the customer journey rather than complicate it, and why the most successful sales teams focus equally on service and sales.

Connect with Warren Saunders: https://www.linkedin.com/in/warren-saunders-salesdirector/
Cardel Homes: https://www.cardelhomes.com/
Cardel Homes Alberta Instagram: https://www.instagram.com/cardelhomesyyc/?hl=en
Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette

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Learn more about Pre-Con Recon at https://www.preconrecon.com/