One of the keys to a profitable medical or dental practice is to be smart on overhead costs. They’re significant, and sometimes difficult to find. If you don’t understand your overhead costs, or if you feel like you’re working harder for the same compensation, then this is an episode you’ll want to listen to.

Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on.

In this episode Carl White and Joe Lessard discuss

• What the main overhead costs in a practice are
• What good vs. bad levels look like
• Why more practice owners do not have a handle on their overhead costs

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Joe Lessard

https://www.linkedin.com/in/joelessardpbm/

https://www.instagram.com/thedoctorscpa/

For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it.

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

There are marketing budgets and thoughtful marketing budgets. What’s the difference? The thought put in! Not every marketing tactic works for every situation. Even the appropriately chosen marketing tactics need to be executed well. My guest today helps dental practices build thoughtful marketing plans and budgets, and we’ll tell us what he thinks.

Since 2003, Jake Goates has given group seminars and training on sales and marketing. He is a Key Opinion Leader for various dental marketing companies. Since 2013, Jake has personally consulted more than 5,600 dentists nationwide on their marketing strategies and sales skills to reduce unnecessary spend while increasing collections. Jake founded GOAT Dental Marketing Consultants in early 2023, providing marketing strategy and sales coaching for dental offices across the country. Jake, with his wife and two daughters, enjoy living and playing in the mountains of Northern Utah.

In this episode Carl White and Jake Goates discuss:

• The core elements of a thoughtful marketing budget
• How a practice can get to what’s good to include in a marketing budget and what’s not

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Jake Goates

https://www.linkedin.com/in/jake-goates-a8908a12/ https://www.facebook.com/profile.php?id=61553719583016

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

There’s new technology in revenue cycle management, and it’s designed to make your RCM more effective and more profitable. My guest today runs a successful RCM business. He spends a good amount of time keeping up on new tech in RCM, and he’ll tell us what’s exciting to him.

Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketing. At Medical Billing Wholesalers, he is involved in applying his experience to optimize revenue cycle process flows to improve our clients' profitability and performance.

In this episode Carl White and Vinny Sankaran discuss:

• AI developments in RCM
• Autonomous coding
• Bots

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Vinny Sankaran

https://www.linkedin.com/in/vinodsankaran/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

If you own a practice, want to sell it one day, but have never sold a practice before, this episode is for you. A practice sale is a complicated sale. Lots of moving parts. It’s easy to make mistakes in complicated sales of entities you’ve never sold before. My guest today helps his clients grow their physical therapy practices and sell them, and his advice will help you no matter what type of practice you own.

Dr. Jamey Schrier, PT is a best-selling author, speaker and CEO of Practice Freedom U, a business training and coaching company designed for physical therapists. Jamey is a former private practice owner and his book, The Practice Freedom Method has helped scores of practitioners treat less, earn more, and enjoy the life they deserve. Soon after he sold his practice, he began teaching other practice owners and their teams his proven business building methodology to help them create successful private practices. Jamey has helped hundreds of private practice owners successfully grow their business achieving financial prosperity and freedom, and is on a mission to help hundreds, if not thousands more.

In this episode Carl White and Jamey Shrier discuss:

• What Jamey means by “the sale” – just the transaction or what happens before and after it also
• Who should be on a practice owner’s advisory team when selling
• The proper role an owner should have during a sale
• Some of the common and uncommon costly mistakes Jamey has seen

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Jamey Shrier

Practice quiz: https://bit.ly/PFUPTPracticeQuiz

Calendly: https://bit.ly/DiscoveryCallwithJamey

LinkedIn @jameyschrier

FB @jameyschrier

IG @jameyschrierpfu

Youtube @practicefreedomu

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Google Ads are a proven, powerful tool for practice owners to reach more new patients. Google does not sit still with its Ads platform. There are new features regularly. My guest today runs a marketing agency that specializes in Google Ads, and he’ll tell us what’s new in the platform.

Jim Bilello is President of US Marketing, a Google Ads agency that has specialized in Google Ads for well over a decade. Jim has over 20 years of sales and marketing experience and has represented key Hollywood Studios, e.g. Paramount, Fox, New Line, Disney, Miramax, Lions Gate for ancillary distribution to colleges and universities, started a college cinema cable network, Account Executive for Clear Channel Entertainment / Live Nation and represented Latin Grammy artists for Hispanic marketing for the Texas Rangers, the Arizona Diamondbacks, Verizon Wireless and Chase Bank. He has a Masters in Education and Marketing from Southern Illinois University - Carbondale and a Northwestern University Kellogg Graduate School of Business Executive Certificate in New Product Development.

In this episode Carl White and Jim Bilello discuss:

• Local Service Ads (LSAs)
• Changes with cookies
• Promax Campaigns

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Jim Bilello

www.usmarketing.bz

https://www.linkedin.com/in/jimbilello/

https://www.facebook.com/USMarketingChicago

https://goo.gl/maps/emxGbx4NWt4njHZs7

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Most practice owners develop a bad relationship with paying themselves. When they’re new they pay themselves very little because that’s all there is. As the practice grows they can pay themselves more and graduate up to paying themselves what they need. Most stay there, but what they need is almost always less than what they’re worth. My guest today helps her clients break through that barrier and realize the compensation they should get.

Michelle O’Connor, a believer in following one’s dreams, has risen from an inner-city community to a life of abundance. With corporate expertise in Strategic Planning and Execution, she helps entrepreneurs achieve their goals. Michelle supports organizations through strategic processes, coaching entrepreneurs to develop action plans for success. She has facilitated Strategic Planning Retreats in Jamaica, Trinidad & Tobago, and the Dominican Republic, and reached hundreds through her Purpose Driven Conference. Her current mission is to help Medical Private Practice Owners create sustainable practices. As a wife and mother, she strives for a brighter future, motivated by the philosophy “Ad Astra Per Aspera.”

In this episode Carl White and Michelle O’Connor discuss:

• How common it is for practice owners to underpay themselves
• What drives practice owners to underpay themselves
• What it takes for practice owners to break through this barrier and pay themselves what they’re worth

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Michelle O’Connor

LinkedIn - https://www.linkedin.com/in/successbiznessclub/

Facebook - https://www.facebook.com/successbiznessclub

Instagram - https://www.instagram.com/successbiznessclub/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Many of us are aware of some of the tax benefits of owning a practice. Few of us know about the tax benefits of employing your kids in your practice. My guest today provides tax, accounting, and business advice to her clients, and she’ll open our eyes about these tax benefits.

Alexis E. Gallati is the founder and Lead Tax Strategist at Cerebral Tax Advisors and Cerebral Wealth Academy, and she’s the author of the book Advanced Tax Planning for Medical Professionals. She has over 20 years of experience in high-level strategic tax planning and multi-state tax preparation, and she has trained at the highest level, holding two master’s degrees. Alexis grew up in a family of physicians and is married to a private practice physician. That’s why she understands how hard medical professionals work to get where they are and why she provides simple and accessible tax solutions tailored to busy physicians.

In this episode Carl White and Alexis Gallati discuss:

• Some of the more common tax benefits
• Examples of lesser known tax benefits (ex: when leasing equipment)
• Good vs. bad practices when taking advantage of these tax benefits, for example, can your children be too young?

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Alexis Gallati

Resources from Cerebral Tax Advisors: https://www.cerebraltaxadvisors.com/practicecare/

Cerebral Tax Advisors Facebook: https://www.facebook.com/cerebraltax

Cerebral Wealth Academy Facebook: https://www.facebook.com/cerebralwealthacademy YouTube: https://www.youtube.com/@cerebralwealthacademy

Personal LinkedIn: https://www.linkedin.com/in/alexis-gallati/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn:

http://www.linkedin.com/in/healthcaremktg

I get it. All you want to do is treat patients. Thing is, you’re also the owner of the practice, and because of that, you must also lead it and manage it. If you don’t, then it will manage itself. Usually, those practices fall off the rails. My guest today is often called in to get practices like that back on the rails, and he’ll make the case that you cannot abdicate management.

Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term.

In this episode Carl White and Daniel Tribby discuss:

• Why so many practitioners abdicate management
• The tell-tale signs to a practice owner that problems due to lack of management are setting in
• The differences between practitioners who make good managers / leaders vs those who do not

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Daniel Tribby

https://www.linkedin.com/in/iamdanieltribby/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg